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I’m a freelance Tracking & Web Analytics Specialist helping businesses and agencies turn their data into actionable insights. My focus is on conversion tracking, Google Tag Manager, GA4, and reporting. I help my clients by making sure the right data is collected and can actually be used to make better decisions.…

Stefan Kasbauer

Performance Marketer, Conversion Rate Optimization Expert, Marketing Analyst, +5

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I’m a freelance Tracking & Web Analytics Specialist helping businesses and agencies turn their data into actionable insights. My focus is on conversion tracking, Google Tag Manager, GA4, and reporting. I help my clients by making sure the right data is collected and can actually be used to make better decisions.…

Available to hire

I’m a freelance Tracking & Web Analytics Specialist helping businesses and agencies turn their data into actionable insights. My focus is on conversion tracking, Google Tag Manager, GA4, and reporting.

I help my clients by making sure the right data is collected and can actually be used to make better decisions.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

German

Fluent

English

Advanced

Italian

Beginner

French

Beginner

Work Experience

Head of Performance Marketing at ARTGROUP Werbeagentur

April 1, 2022 - October 1, 2025

Leitung des Performance-Marketings mit Fokus auf datengetriebene Steuerung und Optimierung von Kampagnen. Verantwortung für Performance-KPIs, Analyse und Reporting sowie die Umsetzung von Maßnahmen zur Conversion- und Wachstumssteigerung.

Freelancer Webanalyse und Tracking at stefan-kasbauer.at

October 1, 2019 - Present

Webanalyse, Reporting und Conversion Tracking für datenbasierte Optimierungen. Aufbau bzw. Betreuung von Tracking-Setups, Auswertung relevanter KPIs und Ableitung von Handlungsempfehlungen zur Verbesserung von Conversion-Performance.

Online Marketing Manager at TeamEcho GmbH

August 1, 2019 - February 1, 2022

Online-Marketing-Management mit Schwerpunkt auf Social Media Marketing, Ad Management sowie Kampagnenanalyse und Reporting. Entwicklung, Betreuung und Optimierung digitaler Marketingaktivitäten zur Performance-Steigerung.

Project Manager at ambuzzador GmbH

June 1, 2016 - July 1, 2019

Projektmanagement im Online-Marketing-Umfeld. Verantwortlich für Planung, Umsetzung und Betreuung von Marketingprojekten inkl. Social-Media-Themen, Prototyping & Innovation sowie Ad-Management und Analyse/Reporting.