Hi, I’m Stefani Durutovic, a marketing and social media director with 5+ years of experience leading digital strategy for aesthetics, beauty, and fashion brands. I thrive at the intersection of creative storytelling and data-driven execution, turning bold ideas into cross-platform content that educates, inspires, and converts. I’m known for building scalable content systems, driving measurable growth, and nurturing influential partnerships that amplify reach and credibility. I’m passionate about blending creative vision with analytics to educate audiences, convert interest into inquiries, and nurture loyal communities. I love collaborating with creators and brands to design engaging events and campaigns that resonate, while continuously optimizing with data to improve engagement, inquiries, and revenue.

Stefani Durutovic

Hi, I’m Stefani Durutovic, a marketing and social media director with 5+ years of experience leading digital strategy for aesthetics, beauty, and fashion brands. I thrive at the intersection of creative storytelling and data-driven execution, turning bold ideas into cross-platform content that educates, inspires, and converts. I’m known for building scalable content systems, driving measurable growth, and nurturing influential partnerships that amplify reach and credibility. I’m passionate about blending creative vision with analytics to educate audiences, convert interest into inquiries, and nurture loyal communities. I love collaborating with creators and brands to design engaging events and campaigns that resonate, while continuously optimizing with data to improve engagement, inquiries, and revenue.

Available to hire

Hi, I’m Stefani Durutovic, a marketing and social media director with 5+ years of experience leading digital strategy for aesthetics, beauty, and fashion brands. I thrive at the intersection of creative storytelling and data-driven execution, turning bold ideas into cross-platform content that educates, inspires, and converts. I’m known for building scalable content systems, driving measurable growth, and nurturing influential partnerships that amplify reach and credibility.

I’m passionate about blending creative vision with analytics to educate audiences, convert interest into inquiries, and nurture loyal communities. I love collaborating with creators and brands to design engaging events and campaigns that resonate, while continuously optimizing with data to improve engagement, inquiries, and revenue.

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Language

English
Fluent

Work Experience

Social Media Director at Cameo Surgery Center
January 1, 2024 - Present
Led Instagram and TikTok strategy, growing community by 15K+ followers in 9 months and increasing patient inquiries by 30%. Developed and executed a cross-platform content calendar blending educational, promotional, and lifestyle content, achieving a sustained 20% engagement lift. Scaled influencer partnerships with beauty and lifestyle creators, expanding reach by 2M+ impressions. Hosted and marketed branded social events, averaging $10K in sales per event and boosting long-term patient retention.
Digital Marketing Intern at Sky Society
September 1, 2023 - Present
Managed HubSpot influencer outreach and secured TikTok micro-influencer partnerships that generated consistent UGC for campaigns. Leveraged SEMrush analytics to elevate blog visibility to the top 10 on Google. Developed weekly email newsletters with copywriting and trend research, achieving a 64.43% open rate and a 2.49% CTR. Researched audience trends and competitive landscape to inform high-impact digital and paid advertising strategies. Planned virtual marketing events with end-to-end logistics to maximize engagement.
Marketing Coordinator at Greenberg Cosmetic Surgery
October 1, 2022 - December 31, 2023
Managed relationships & content for 6 influencer and celebrity collaborations, boosting brand awareness and credibility on Instagram & TikTok. Organized high-profile quarterly events and patient seminars promoting product updates, contributing to a 20% increase in patient inquiries. Created multimedia content (photos, videos, infographics) posted on Meta & TikTok to elevate online trust and boost engagement. Managed community engagement by responding to patient questions, DMs, and comments to improve conversation and retention.
Social Media Manager & Fashion Assistant at Undone By Kate
February 1, 2020 - June 30, 2022
Designed and executed a social media strategy that grew Instagram following by 60% and drove a measurable uptick in e-commerce sales. Managed 10+ influencer campaigns for multi-channel partnerships, including outreach, contract negotiations, and performance tracking. Produced on-brand visual and written content in Canva design studio, scheduling with Planoly to ensure a consistent brand voice. Styled wardrobe pulls and supported fashion shoots to maintain a cohesive aesthetic across campaigns.

Education

Bachelor of Science in Business Management at SUNY Farmingdale
August 1, 2019 - August 1, 2023

Qualifications

Advanced Digital Marketing Program
October 1, 2025 - December 1, 2025

Industry Experience

Media & Entertainment, Consumer Goods, Professional Services