Available to hire
Digital Marketing Specialist with international experience across strategy, digital marketing, data analysis and brand development. Experienced in fast-paced, multicultural environments, translating business needs into actionable marketing initiatives and coordinating cross-functional stakeholders.
Strong analytical and strategic mindset combined with a hands-on, structured execution approach, with a focus on brand consistency, market insights and delivering high-quality work.
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
Italian
Fluent
Portuguese
Fluent
English
Fluent
French
Advanced
Spanish; Castilian
Advanced
German
Beginner
Work Experience
Platform Manager (on assignment) at Radiotelevisione svizzera di lingua italiana (RSI)
May 1, 2025 - November 1, 2025Managed and developed digital platforms and their content ecosystems, including websites, apps and secondary platforms. Analysed platform performance, audience behaviour and user data to identify optimisation opportunities. Defined content distribution strategies, target audiences and qualitative/quantitative KPIs. Collaborated with editorial, design and technical teams to improve UX and digital communication. Monitored tone of voice, visual identity and positioning across channels, and coordinated cross-functional activities translating editorial and business requirements into operational solutions.
Web Lead & eCommerce Analyst Intern at Philip Morris International
February 1, 2024 - February 1, 2025Supported planning and implementation of marketing campaigns and product launches across multiple European markets. Analysed performance data, consumer behaviour and customer journeys to identify growth and optimisation opportunities. Monitored KPIs and prepared reports and insights to support marketing and commercial decision-making. Coordinated cross-functional stakeholders to ensure effective execution, and supported optimisation of UX, content and conversion across digital touchpoints. Contributed to acquisition and lead generation initiatives by analysing performance and identifying improvement opportunities; prepared internal presentations and business materials.
Marketing Intern at Free Pads for India
February 1, 2023 - July 1, 2023Planned, created and managed content across social media and digital channels. Analysed performance data and optimised activities based on results and audience insights. Developed partnerships with influencers, educational institutions and NGOs to increase visibility and reach.
Assistant Student Coordinator at ENSTA Paris, Polytechnic Institute of Paris
February 1, 2021 - July 1, 2021Supported institutional communication initiatives and website optimisation to improve user experience. Managed administrative activities and coordinated between students, faculty and external partners.
Assistant Editor (Volunteer) at United Nations High Commissioner for Refugees (UNHCR)
October 1, 2019 - October 1, 2020Volunteered as an assistant editor supporting UNHCR communications and editorial activities.
Banking Operations Apprentice at Avaloq & Banca della Svizzera Italiana (BSI)
August 1, 2013 - August 1, 2016Banking operations apprenticeship with selected exchange period at BSI.
Education
Master's Degree in Marketing & Digital Communication at Università LUMSA
September 1, 2021 - March 1, 2024Bachelor of Science in International Business Management at Haute école de gestion de Genève (HEG)
September 1, 2017 - June 1, 2020Cambridge Advanced English (CAE) at English Language Company (ELC)
September 1, 2016 - April 1, 2017Qualifications
SEO Fundamentals
January 11, 2030 - August 25, 2026Google Ads Search
January 11, 2030 - August 25, 2026Philip Morris Course on Consumer Engagement
January 11, 2030 - August 25, 2026Advanced Google Analytics
January 11, 2030 - August 25, 2026Philip Morris Course on Analytics
January 11, 2030 - August 25, 2026Acumen
January 11, 2030 - August 25, 2026Industry Experience
Media & Entertainment, Professional Services, Financial Services, Consumer Goods
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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