Available to hire
Driven by curiosity and a passion for building relationships, I bring an entrepreneurial mindset to every project, focusing on growth and meeting client objectives through data-driven decisions.
With over a decade experience in developing disruptive, data-driven media plans, I lead cross-functional teams and clients to achieve ambitious goals, nurture long-term partnerships, and foster a positive, collaborative work culture.
Skills
Experience Level
Expert
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Language
English
Fluent
Work Experience
Director of Media at BAM Strategy Canada
August 1, 2023 - PresentDay-to-day media leadership and strategy; onboarded clients; built collaborative processes; led a portfolio of Canada/US clients; focused on client partnerships and team well-being.
Associate Media Director at BAM Strategy Canada
August 1, 2022 - October 1, 2023Led media strategy presentations and execution; oversaw cross-functional teams; contributed to media offerings and processes; managed senior team and client relationships.
Senior Manager Planning at Theo
July 1, 2020 - PresentDay-to-day media lead on Rogers For Business Core & Base products. Fully onboarded clients from day 1 to begin a new agency partnership. Introduced a more effective and collaborative approach of presenting media strategies, leading the process while working with multiple teams. Added spice to existing media plans with new, effective media channels. Mentor direct reports and insist the team keeps a healthy work/life balance.
Manager Planning at Mediacom
March 1, 2020 - October 19, 2025Directly managed multiple client relationships as the main point of contact for Direct Line Insurance for Business. Fully led media strategic responses and oversaw media execution responses. Actively supported client business growth throughout the year with continuous media recommendations. Established a top of class financial process. Managed junior staff and supported their career growth.
Senior Planner Planning at Mediacom
April 1, 2019 - October 19, 2025Led a multi-channel media campaign on pharmaceutical client GSK. Identified challenges and proposed new media solutions. Analyzed reports and presented insights for various media channels. Controlled media related monthly billings.
Senior Associate Planning at Mindshare
May 1, 2018 - October 19, 2025Involved in the daily media planning activities Walmart and Kimberly-Clark. Participated in a full planning cycle from brief to execution. Created briefs for internal channel specialists. Owned weekly status meetings with clients and partner agencies. Presented ongoing and final multi-channel campaign reports to clients.
Planner Planning at UM
August 1, 2016 - October 19, 2025Prepared multi-channel media plans for The Coca-Cola Company for the Macedonian and Kosovo market. Monitored ongoing campaign optimizations across TV, digital and print.
Education
Advertising Advanced Diploma with honours at Sheridan College
January 1, 2011 - January 1, 2014Qualifications
Google Adwords and Mobile Certification
January 11, 2030 - October 19, 2025Invoca Scholar
January 11, 2030 - October 19, 2025Amazon Basic Accreditation
January 11, 2030 - October 19, 2025Google AdWords
January 11, 2030 - October 19, 2025Industry Experience
Media & Entertainment, Telecommunications, Financial Services, Professional Services, Retail, Consumer Goods
Skills
Experience Level
Expert
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