Digital Marketing Strategist with over 8 years of experience blending technical SEO with creative content campaigns and user experience optimisation. I possess strong leadership capabilities, with extensive experience in stakeholder management, candidate interviewing, and team development. Proficient in conducting technical audits and managing site architecture, these are the foundations for broader content and CRO strategies that drive conversions. Passionate about building user-centric digital experiences and leading high-performing teams to success.

Steffan Rogers

Digital Marketing Strategist with over 8 years of experience blending technical SEO with creative content campaigns and user experience optimisation. I possess strong leadership capabilities, with extensive experience in stakeholder management, candidate interviewing, and team development. Proficient in conducting technical audits and managing site architecture, these are the foundations for broader content and CRO strategies that drive conversions. Passionate about building user-centric digital experiences and leading high-performing teams to success.

Available to hire

Digital Marketing Strategist with over 8 years of experience blending technical SEO with creative content campaigns and user experience optimisation. I possess strong leadership capabilities, with extensive experience in stakeholder management, candidate interviewing, and team development. Proficient in conducting technical audits and managing site architecture, these are the foundations for broader content and CRO strategies that drive conversions.

Passionate about building user-centric digital experiences and leading high-performing teams to success.

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Experience Level

Expert
Expert
Expert
Expert
Intermediate
Intermediate

Language

English
Fluent

Work Experience

Digital Marketer at Warm Zilla
March 1, 2024 - Present
A strategic marketing leader hired to architect the organic growth roadmap; owned the SEO and content program, transforming it into a predictable, scalable lead-generation engine; implemented a silo content strategy driving substantial organic growth; stabilised SEO to withstand Google volatility; built high-conversion landing pages for transactional keywords; adopted content structures optimised for AI/LLMs and People Also Ask features; launched a multi-channel content repurposing strategy including a podcast and a rebuilt YouTube channel.
Digital Marketing Manager - SEO at Alcumus
February 1, 2023 - Present
Manage all aspects of SEO and content strategy, including technical audits, keyword research, link building, and content optimisation; provide SEO leadership on large-scale projects; achieved substantial organic growth and supported migration projects with minimal traffic loss; developed and published SEO-focused content strategies and silos for global markets.
Digital Marketing Manager at Celtic Green Energy Ltd
May 1, 2022 - October 1, 2022
Led digital assets and branding; delivered growth in followers and leads; improved organic traffic; oversaw WordPress-based eCommerce with multiple products; implemented data-driven improvements and real-time data monitoring; established continuous improvement processes.
Programme Manager/Hybrid Growth & Development Partner at Upwork
July 1, 2020 - April 1, 2022
Maintained client relationships with Enterprise Clients; led onboarding of freelancers onto payroll solutions; collaborated with internal teams to resolve requests; contributed to data research and process automation; served as the Classification representative for GMT-aligned projects; created resource materials and centralized processes for the division.
Digital & Marketing Executive at Cultech (Vegan Nutritionals Ltd)
May 1, 2017 - July 1, 2020
Managed brand websites, SEO, PPC, and email marketing; resolved migration issues, achieved significant revenue growth in year one; drove GDPR compliance and reporting; led third-party sales strategy and digital campaigns; enhanced CRO through optimisation and design.
Sales Assistant at Naisance Training Neath
September 1, 2013 - March 1, 2014
Sales support and basic marketing tasks; contributed to commercial activities and customer engagement initiatives.
Commercial & Marketing Assistant at Naisance Training Neath
March 1, 2014 - February 1, 2017
Supported commercial and marketing activities; coordinated campaigns and marketing collateral.
Business Management Apprenticeship at The Living Room Letting Agency
October 1, 2012 - July 1, 2013
Apprenticeship focusing on business management fundamentals within a lettings environment.
Commercial & Marketing Assistant at The Living Room Letting Agency (Swansea)
October 1, 2012 - July 1, 2013
Early-career support role contributing to marketing initiatives and business processes.

Education

A-level Physics at Ysgol Maesydderwen
January 1, 2011 - January 1, 2011
A-level English at Ysgol Maesydderwen
January 1, 2011 - January 1, 2011
A-level History at Ysgol Maesydderwen
January 1, 2011 - January 1, 2011

Qualifications

Google Fundamentals of Digital Marketing
October 1, 2022 - March 9, 2026
Content Marketing & SEO Fundamentals - SEMrush
April 1, 2022 - April 1, 2023
SEMrush Site Audit Exam
April 1, 2022 - April 1, 2023
SEO: Keyword Strategy - LinkedIn
January 1, 2021 - January 1, 2021
Google Sites Essential Training - LinkedIn
January 1, 2021 - January 1, 2021
SEO: Link Building - LinkedIn
January 1, 2021 - January 1, 2021
Local SEO - ACO
January 1, 2012 - January 1, 2012

Industry Experience

Software & Internet, Media & Entertainment, Professional Services, Retail