Hi, I’m Steifon J. Passmore, known as Fletch Brown, an award-winning radio programmer and on-air personality with more than 25 years shaping country radio in the Muscle Shoals region. As Operations Manager and Program Director with Big River Broadcasting, I’ve built top-rated programming, strong artist relationships, and community-focused content that resonates with listeners across multiple platforms. I’ve hosted and produced engaging campaigns and shows, taught radio production as an adjunct professor, and mentored teams to deliver high-quality brand experiences. I’m passionate about crossing traditional broadcasting with digital branding and live events to connect audiences to music and stories they care about.…

Steifon J. Passmore (M. Fletcher “Fletch

Hi, I’m Steifon J. Passmore, known as Fletch Brown, an award-winning radio programmer and on-air personality with more than 25 years shaping country radio in the Muscle Shoals region. As Operations Manager and Program Director with Big River Broadcasting, I’ve built top-rated programming, strong artist relationships, and community-focused content that resonates with listeners across multiple platforms. I’ve hosted and produced engaging campaigns and shows, taught radio production as an adjunct professor, and mentored teams to deliver high-quality brand experiences. I’m passionate about crossing traditional broadcasting with digital branding and live events to connect audiences to music and stories they care about.…

Available to hire

Hi, I’m Steifon J. Passmore, known as Fletch Brown, an award-winning radio programmer and on-air personality with more than 25 years shaping country radio in the Muscle Shoals region. As Operations Manager and Program Director with Big River Broadcasting, I’ve built top-rated programming, strong artist relationships, and community-focused content that resonates with listeners across multiple platforms.

I’ve hosted and produced engaging campaigns and shows, taught radio production as an adjunct professor, and mentored teams to deliver high-quality brand experiences. I’m passionate about crossing traditional broadcasting with digital branding and live events to connect audiences to music and stories they care about.

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Skills

Experience Level

Language

English
Fluent

Work Experience

Program Director at WXFL-FM, Big River Broadcasting
January 1, 2005 - Present
Oversee all on-air talent, including shift scheduling and on-air performance development; collaborate with station consultant to create a unique station identity; develop and integrate social media branding; responsible for all commercial and promotional audio direction; coordinate music rotations and research; cultivate relationships with Nashville agencies, labels, promoters, and artists; elevate station branding through artist interviews and social media content.
On Air Talent / Host at WXFL-FM / WLVS / KIX96 96.1FM
January 1, 2006 - Present
Host Muscle Shoals to Music Row Live; perform live on-air introductions, sponsor recognition, and guest interviews; produce in-show transitions and on-air promotional campaigns; remote broadcasts and live concert appearances.
Evening Drive Host at WXFL/WLVS, KIX96 96.1FM
January 1, 2004 - Present
Evening drive on-air host; host remote broadcasts and live concert appearances; local commercial production.
Morning Drive Host at WXFL/WLVS, KIX96 96.1FM
January 1, 2004 - September 6, 2025
Morning drive host (6 am–10 am); produced 'The Breakfast Boys' morning show; hosted remote broadcasts and live appearances; local commercial production; network commercial coordination.
Overnight On-Air Host at WQLT 107.3 FM
January 1, 2000 - September 6, 2025
Overnight on-air host (12 am–6 am); local commercial production; remote broadcasts.
Network Commercial Coordinator at Big River Broadcasting
January 1, 2001 - September 6, 2025
Coordinated all company network commercial inventory from Westwood One and ABC Radio.
Weekend Board-Op at WXFL/WLVS, KIX96 96.1FM
January 1, 1997 - September 6, 2025
Board-op for football games, remote events, and on-air.
Adjunct Professor at University of North Alabama
December 31, 2018 - September 6, 2025
COM 241—Radio Production and Performance, Fall Semester 2018
PR Chair at Helen Keller Festival
December 31, 2012 - September 6, 2025
PR Chair 2010–2012; oversee festival publicity and community engagement.
Entertainment Coordinator at Helen Keller Festival
January 1, 2013 - Present
Entertainment coordination for festival events; ongoing community involvement.
Board Member at Alabama Fine Arts Council
January 1, 2024 - Present
Governor’s appointment to serve on the Alabama Fine Arts Council; contribute to statewide arts policy.
Committee Member at Alabama K-12 Media Arts Standards Course of Study Committee
December 31, 2031 - September 6, 2025
Served to write standards for teaching media arts from 2025 to 2031.
MS2MR Live On-Air Host at Alabama Public Television (Syndicated on WXFL/WLVS, KIX96 96.1FM)
January 1, 2004 - Present
Evening drive show; syndication across Alabama Public Television.

Education

Bachelor's Degree in Broadcast Communications and Theatre at University of North Alabama
January 11, 2030 - May 1, 1998
Certified Broadcast Technologist (CBT) at Society of Broadcast Engineers
January 11, 2030 - January 1, 2020
RAB Leadership Master Class Certification at RAB Leadership Master Class
January 11, 2030 - January 1, 2024
High School Diploma at Grissom High School
January 11, 2030 - January 1, 1991
RAB Leadership Master Class at Radio Advertising Bureau
January 11, 2030 - January 1, 2024

Qualifications

Certified Broadcast Technologist (CBT)
January 1, 2020 - September 6, 2025
RAB Leadership Master Class Certification
January 1, 2024 - September 6, 2025

Industry Experience

Media & Entertainment, Education, Professional Services, Telecommunications, Government

Skills

Experience Level