I have held positions of responsibility in various disciplines within the communications field, gaining knowledge and practice at all levels. My experience on the client side as a communications manager, alongside work on the supply side within agencies, gives me a dual perspective that helps me understand client needs and project requirements. In recent years I have focused on content creation, scriptwriting and related audiovisual work, leveraging decades of experience in advertising, digital communications, marketing and branding. I bring a global vision, creative thinking and a strong work ethic to every project, and I'm excited to contribute value by combining writing with my background in corporate communications.

Luis Lekanda

I have held positions of responsibility in various disciplines within the communications field, gaining knowledge and practice at all levels. My experience on the client side as a communications manager, alongside work on the supply side within agencies, gives me a dual perspective that helps me understand client needs and project requirements. In recent years I have focused on content creation, scriptwriting and related audiovisual work, leveraging decades of experience in advertising, digital communications, marketing and branding. I bring a global vision, creative thinking and a strong work ethic to every project, and I'm excited to contribute value by combining writing with my background in corporate communications.

Available to hire

I have held positions of responsibility in various disciplines within the communications field, gaining knowledge and practice at all levels. My experience on the client side as a communications manager, alongside work on the supply side within agencies, gives me a dual perspective that helps me understand client needs and project requirements.

In recent years I have focused on content creation, scriptwriting and related audiovisual work, leveraging decades of experience in advertising, digital communications, marketing and branding. I bring a global vision, creative thinking and a strong work ethic to every project, and I’m excited to contribute value by combining writing with my background in corporate communications.

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Language

Spanish; Castilian
Fluent
English
Advanced
Basque
Fluent

Work Experience

Communications consultant at LKND 1309
September 1, 2020 - Present
Comprehensive communications consultancy for clients including CEIT, ULMA Group, Basque Government, and Grupo XXI; responsibilities include scriptwriting, content strategy, audiovisual production, and project management.
Communications Manager at CIDETEC technological center
April 1, 2016 - July 31, 2020
Designed and managed CIDETEC’s corporate identity and communications plan; oversaw media relations, social media presence, trade show participation and advertising campaigns; coordinated with public administrations and partner companies.
Communications and Marketing Director at IK4 Research Alliance
February 1, 2010 - December 31, 2015
Defined IK4’s strategic communications plan; managed corporate identity, media relations, CSR policy and representation in technology innovation forums; coordinated with public administrations on research activity communications.
Deputy Director and Head of Planning at POOL Comunicación y Marketing Estratégico
January 1, 2007 - February 28, 2010
Led communications strategy, planning, and campaigns; contributed to environmental guides, gender equality campaigns, digital image bank projects, and tourism materials for Basque institutions.
Communications Director at CIDETEC
January 1, 1999 - December 31, 2006
Oversaw CIDETEC’s communications leadership; responsible for corporate identity, media presence, and cross-department coordination.
Project Development Manager at Loup Garou Producciones Audiovisuales
January 1, 1999 - December 31, 2004
Led development of audiovisual projects for major clients; produced campaigns for ABB, RENFE, VIA DIGITAL and Ulma Group among others.
Advertising Professional at Grupo21 Publicidad
January 1, 1994 - December 31, 1999
Worked on corporate branding and promotional campaigns; contributed to numerous projects for cultural and corporate clients.
Director at Neomedia Comunicación Interactiva
January 1, 1999 - December 31, 2006
Directed interactive media projects and managed communication strategies for online presence and multimedia portals.
Director and Scriptwriter at CEIT
January 1, 2022 - December 31, 2022
Director and scriptwriter for the center's corporate video and the audiovisual 'Protagonists of CEIT's History' (2022).
Consultant at Grupo XXI Editorial Group
January 1, 2021 - December 31, 2021
Consulting for creation of the publishing group's own communications agency.
Video Producer / Content Producer at ULMA Group
January 1, 2021 - December 31, 2021
Directed and scripted the ULMA Group's 60th anniversary video.
Content Producer at ULMA Group
January 1, 2022 - December 31, 2022
Created materials to disseminate the company's corporate compliance system.
Content Developer at ULMA Group
January 1, 2021 - December 31, 2024
Developed content for the group's annual meeting (2021–2024).
Docuseries Director at ULMA Group
January 1, 2024 - December 31, 2024
Directed the docuseries ULMA, a Story (6 episodes).
Director of audiovisual project at Basque Government – Development and Industry Department
April 1, 2023 - December 31, 2023
Directed the audiovisual project 'Basque Country, Land of Innovation' for international promotion of the Basque Country.
Director of the 40th anniversary celebrations at CEIT
January 1, 2022 - December 31, 2022
Designed and organized the center's 40th anniversary celebrations and related audiovisual content.

Education

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Qualifications

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Industry Experience

Media & Entertainment, Professional Services, Government