Graphic designer focused on logo design, brand identity, and end-to-end production for both digital and print campaigns. I create visuals that stay true to corporate brand guidelines and perform across all marketing channels—web, social, video, and large-format outdoor advertising. I also bring strong technical coordination skills, collaborating with print houses and installation teams to ensure accurate, high-quality delivery. From motion graphics in After Effects to photo retouching, layout planning in AutoCAD, and custom non-standard advertising structures, I aim for durable, cost-effective solutions that look great and work in real-world environments.

Stela Tosheva

Graphic designer focused on logo design, brand identity, and end-to-end production for both digital and print campaigns. I create visuals that stay true to corporate brand guidelines and perform across all marketing channels—web, social, video, and large-format outdoor advertising. I also bring strong technical coordination skills, collaborating with print houses and installation teams to ensure accurate, high-quality delivery. From motion graphics in After Effects to photo retouching, layout planning in AutoCAD, and custom non-standard advertising structures, I aim for durable, cost-effective solutions that look great and work in real-world environments.

Available to hire

Graphic designer focused on logo design, brand identity, and end-to-end production for both digital and print campaigns. I create visuals that stay true to corporate brand guidelines and perform across all marketing channels—web, social, video, and large-format outdoor advertising.

I also bring strong technical coordination skills, collaborating with print houses and installation teams to ensure accurate, high-quality delivery. From motion graphics in After Effects to photo retouching, layout planning in AutoCAD, and custom non-standard advertising structures, I aim for durable, cost-effective solutions that look great and work in real-world environments.

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Language

Bulgarian
Fluent
English
Advanced
Russian
Intermediate

Work Experience

Freelancer (Graphic designer)
June 1, 2025 - Present
Designed unique logos and comprehensive brand identities while ensuring all marketing assets match established corporate concepts and brand guidelines. Produced digital marketing assets including web banners, social media content, and promotional videos. Created motion graphics and managed full post-production workflow in After Effects. Performed high-quality photo retouching and color correction for professional marketing use. Delivered print and large-format design from concept to production across flyers, posters, stickers, packaging, menus, billboards, megaboards, and more. Designed outdoor branding such as storefront branding, vehicle wraps, signage, and facade designs. Produced technical planning materials (floor plans and furniture layouts) in AutoCAD. Coordinated with printing houses, technicians, and installation teams to ensure accurate execution. Developed custom non-standard advertising structures and provided consulting on feasibility, material selection, and maintenance.
Freelancer (Graphic Design)
June 1, 2025 - Present
Developed unique logos and comprehensive brand identities, ensuring marketing assets follow corporate concepts and brand guidelines. Created web banners, social media content, and promotional videos. Produced motion graphics using After Effects and managed the full post-production workflow. Performed photo retouching and color correction. Led print and large-format design production for flyers, posters, stickers, packaging, menus, billboards and megaboards. Designed outdoor advertising and branding including storefront branding, vehicle wraps, signage, and facade designs. Provided technical planning support (floor plans and furniture layouts) using AutoCAD. Coordinated with printing houses, technicians, and installation teams to ensure accurate and high-quality execution. Designed complex non-standard advertising structures and advised on materials for durability and cost-effective maintenance.
Freelancer at Freelancer
June 1, 2025 - Present
Leading freelance graphic design projects including logo design, brand identity development, and marketing asset production. Delivering cohesive visuals that align with brand guidelines across digital and print, including web banners, social content, promotional videos, photo retouching, and print/large-format collateral. Coordinate with printers and installation teams, plan layouts in AutoCAD when needed, and provide design feasibility and cost guidance.
Lead Graphic Designer at Winclub (gambling industry)
April 1, 2017 - June 1, 2025
Owned and delivered the brand-aligned visual design output for a gambling-focused organization, supporting marketing assets and digital creative. Ensured consistent application of brand guidelines across required materials while contributing to online and promotional design needs.
Lead Graphic Designer at Winclub
April 1, 2017 - June 1, 2025
Led graphic design for gambling industry marketing campaigns; oversaw branding, visual identity, and marketing assets across digital and print; collaborated with marketing, product, and external vendors to ensure cohesive brand execution.
Junior Graphic Designer at Electrostyle
December 1, 2016 - March 1, 2017
Supported design team with branding and promotional materials; prepared layouts, artwork, and assets; contributed to print and digital campaigns.

Education

Bachelor's degree in Graphic Design at Technical University of Sofia
January 1, 2010 - January 1, 2015
Graphic Design Certificate Course at Technical University of Sofia
January 1, 2012 - January 1, 2013
High School Diploma in IT at High School K. Preslavski
January 1, 2006 - January 1, 2010
Graphic design (course/certification) at Technical University of Sofia
January 1, 2010 - January 1, 2015
High school (IT) at High School K. Preslavski
January 1, 2006 - January 1, 2010
Graphic design certificate course at Technical University of Sofia
January 1, 2012 - January 1, 2013
Graphic design at Technical University of Sofia
January 1, 2010 - January 1, 2015
Adobe Illustrator & Adobe Photoshop course at Technical University of Sofia
January 1, 2012 - January 1, 2013
IT at High School K. Preslavski
January 1, 2006 - January 1, 2010

Qualifications

Adobe Illustrator
January 1, 2012 - January 1, 2013
Adobe Photoshop
January 1, 2012 - January 1, 2013
Adobe After Effects
January 1, 2012 - January 1, 2013
AutoCAD
January 1, 2012 - January 1, 2013
Adobe Illustrator & Adobe Photoshop (certificated course)
January 1, 2012 - January 1, 2013

Industry Experience

Media & Entertainment, Manufacturing, Professional Services, Retail, Gaming, Other