Hi, I'm Stela Tosheva, a graphic designer specializing in logo design, brand identity, and cohesive visual systems. I help brands stand out with distinctive logos, consistent brand guidelines, and marketing assets that work across digital and print. I excel at translating concepts into engaging web banners, social content, promotional videos, and large-format print materials. I coordinate with printers and installers, plan layouts with AutoCAD when needed, and provide practical design feasibility and cost-conscious solutions. I'm currently expanding into UI design with Figma to bring my strong layout and visual hierarchy skills to the digital product space.

Stela Tosheva

Hi, I'm Stela Tosheva, a graphic designer specializing in logo design, brand identity, and cohesive visual systems. I help brands stand out with distinctive logos, consistent brand guidelines, and marketing assets that work across digital and print. I excel at translating concepts into engaging web banners, social content, promotional videos, and large-format print materials. I coordinate with printers and installers, plan layouts with AutoCAD when needed, and provide practical design feasibility and cost-conscious solutions. I'm currently expanding into UI design with Figma to bring my strong layout and visual hierarchy skills to the digital product space.

Available to hire

Hi, I’m Stela Tosheva, a graphic designer specializing in logo design, brand identity, and cohesive visual systems. I help brands stand out with distinctive logos, consistent brand guidelines, and marketing assets that work across digital and print.

I excel at translating concepts into engaging web banners, social content, promotional videos, and large-format print materials. I coordinate with printers and installers, plan layouts with AutoCAD when needed, and provide practical design feasibility and cost-conscious solutions. I’m currently expanding into UI design with Figma to bring my strong layout and visual hierarchy skills to the digital product space.

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Language

Bulgarian
Fluent
English
Advanced
Russian
Intermediate

Work Experience

Freelancer at Freelancer
June 1, 2025 - Present
Leading freelance graphic design projects including logo design, brand identity development, and marketing asset production. Delivering cohesive visuals that align with brand guidelines across digital and print, including web banners, social content, promotional videos, photo retouching, and print/large-format collateral. Coordinate with printers and installation teams, plan layouts in AutoCAD when needed, and provide design feasibility and cost guidance.
Lead Graphic Designer at Winclub
April 1, 2017 - June 1, 2025
Led graphic design for gambling industry marketing campaigns; oversaw branding, visual identity, and marketing assets across digital and print; collaborated with marketing, product, and external vendors to ensure cohesive brand execution.
Junior Graphic Designer at Electrostyle
December 1, 2016 - March 1, 2017
Supported design team with branding and promotional materials; prepared layouts, artwork, and assets; contributed to print and digital campaigns.

Education

Bachelor's degree in Graphic Design at Technical University of Sofia
January 1, 2010 - January 1, 2015
Graphic Design Certificate Course at Technical University of Sofia
January 1, 2012 - January 1, 2013
High School Diploma in IT at High School K. Preslavski
January 1, 2006 - January 1, 2010

Qualifications

Adobe Illustrator
January 1, 2012 - January 1, 2013
Adobe Photoshop
January 1, 2012 - January 1, 2013
Adobe After Effects
January 1, 2012 - January 1, 2013
AutoCAD
January 1, 2012 - January 1, 2013

Industry Experience

Media & Entertainment, Manufacturing, Professional Services, Retail