Stela Tosheva

Available to hire

Graphic designer focused on logo design, brand identity, and end-to-end production for both digital and print campaigns.

About

Graphic designer focused on logo design, brand identity, and end-to-end production for both digital and print campaigns. I create visuals that stay true to corporate brand guidelines and perform across all marketing channels—web, social, video, and large-format outdoor advertising.

I also bring strong technical coordination skills, collaborating with print houses and installation teams to ensure accurate, high-quality delivery. From motion graphics in After Effects to photo retouching, layout planning in AutoCAD, and custom non-standard advertising structures, I aim for durable, cost-effective solutions that look great and work in real-world environments.

  • Joined April 2026

Industry experience

  • Media & Entertainment
  • Manufacturing
  • Professional Services
  • Retail
  • Gaming
  • Other

Projects · 2

Work experience· 6 roles

Freelancer (Graphic designer)Jun 2025 – Present · 1 yr 6 mos

Designed unique logos and comprehensive brand identities while ensuring all marketing assets match established corporate concepts and brand guidelines. Produced digital marketing assets including web banners, social media content, and promotional videos. Created motion graphics and managed full post-production workflow in After Effects. Performed high-quality photo retouching and color correction for professional marketing use. Delivered print and large-format design from concept to production across flyers, posters, stickers, packaging, menus, billboards, megaboards, and more. Designed outdoor branding such as storefront branding, vehicle wraps, signage, and facade designs. Produced technical planning materials (floor plans and furniture layouts) in AutoCAD. Coordinated with printing houses, technicians, and installation teams to ensure accurate execution. Developed custom non-standard advertising structures and provided consulting on feasibility, material selection, and maintenance.

Freelancer (Graphic Design)Jun 2025 – Present · 1 yr 6 mos

Developed unique logos and comprehensive brand identities, ensuring marketing assets follow corporate concepts and brand guidelines. Created web banners, social media content, and promotional videos. Produced motion graphics using After Effects and managed the full post-production workflow. Performed photo retouching and color correction. Led print and large-format design production for flyers, posters, stickers, packaging, menus, billboards and megaboards. Designed outdoor advertising and branding including storefront branding, vehicle wraps, signage, and facade designs. Provided technical planning support (floor plans and furniture layouts) using AutoCAD. Coordinated with printing houses, technicians, and installation teams to ensure accurate and high-quality execution. Designed complex non-standard advertising structures and advised on materials for durability and cost-effective maintenance.

Freelancer · FreelancerJun 2025 – Present · 1 yr 6 mos

Leading freelance graphic design projects including logo design, brand identity development, and marketing asset production. Delivering cohesive visuals that align with brand guidelines across digital and print, including web banners, social content, promotional videos, photo retouching, and print/large-format collateral. Coordinate with printers and installation teams, plan layouts in AutoCAD when needed, and provide design feasibility and cost guidance.

Lead Graphic Designer · Winclub (gambling industry)Apr 2017 – Jun 2025 · 8 yrs 3 mos
Lead Graphic Designer · WinclubApr 2017 – Jun 2025 · 8 yrs 3 mos
Junior Graphic Designer · ElectrostyleDec 2016 – Mar 2017 · 4 mos

Education· 9

Bachelor's degree in Graphic Design · Technical University of Sofia2010 – 2015
Graphic Design Certificate Course · Technical University of Sofia2012 – 2013
High School Diploma in IT · High School K. Preslavski2006 – 2010
Graphic design (course/certification) · Technical University of Sofia2010 – 2015

Certifications and awards· 5

Adobe Illustrator2012 – 2013
Adobe Photoshop2012 – 2013
Adobe After Effects2012 – 2013
AutoCAD2012 – 2013

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