Stella Wilson
I’m a digital marketer with 10+ years of experience helping businesses grow their online presence, connect with their audiences and turn great ideas into meaningful results.
About
I’m a digital marketer with 10+ years of experience helping businesses grow their online presence, connect with their audiences and turn great ideas into meaningful results.
I love bringing creativity and strategy together to create marketing that not only looks good but actually works. Whether you’re a small business looking to build your brand, a growing company wanting to attract more customers, or an established business that needs an extra pair of hands, I can help you make your marketing work harder.
My experience spans SEO, social media management, content creation, copywriting, website optimisation, digital strategy and performance reporting, working across B2B, B2C, public sector and consumer brands.
From developing a social media strategy and creating scroll-stopping LinkedIn content to writing engaging blogs, improving website visibility on Google, building content calendars and managing campaigns from idea to delivery, I can support you across the full marketing mix.
I’ve grown social media profiles from scratch, built engaged Facebook communities, improved organic website traffic by 20%, increased domain authority and helped businesses strengthen their digital presence through a combination of creative thinking, data-driven decisions and consistent delivery.
I’m equally comfortable planning the bigger picture or rolling up my sleeves and getting things done. That could mean refreshing your website content, creating a month of social media posts, finding new ways to repurpose existing content, improving your SEO or helping you develop a clear marketing plan that fits your goals and budget.
My approach is collaborative, practical and personal. I take the time to understand your business, your audience and what success looks like for you, then create marketing that feels authentic to your brand and speaks to the right people.
If you’re looking for someone who combines creativity, commercial awareness and hands-on experience, I’d love to hear about your project!
- 21 years' experience
- Joined October 2026
Skills· 10
Languages
- EnglishFluent
Industry experience
- Government
- Retail
- Real Estate & Construction
- Consumer Goods
- Healthcare
Work experience· 6 roles
Led development and execution of a multi-channel digital marketing strategy across five company websites. Increased overall organic traffic by 20% and improved domain authority by 22% within one year. Implemented SEO best-practice across five sites, raising overall site health from 60% to 72%. Conducted recurring technical and content audits using SEMrush, Google Search Console, AI, and GA4, reducing critical errors by 100% and enhancing page experience. Designed keyword acquisition strategies achieving page one Google rankings for 200+ high-value terms. Built and implemented a structured content strategy (6 long-form blogs per month) driving 20% growth in organic sessions. Managed and grew LinkedIn business and expert profiles, increasing engagement by 2000% and followers from 0 to 3,000. Oversaw creative direction for brand imagery using Adobe Creative Cloud and led launches of two new websites, ensuring SEO readiness and seamless customer journey. Strengthened site performance by re
Directed management and optimisation of the Council’s public website to ensure accuracy, accessibility, WCAG compliance, and consistent brand alignment, improving performance by 27% from Silktide. Applied SEO best practices across new and existing pages, contributing to an 18% increase in organic traffic. Managed content governance for the intranet, delivering a 10% engagement uplift across eight departments. Increased website accessibility rating from 70% to 89% through targeted technical fixes and editorial standards. Produced monthly analytics reporting using GA4 for senior stakeholders and recommended data-driven improvements. Supported CRM integration by aligning content, navigation, and user journeys with transformation plans. Analysed GovMetrics feedback and implemented content/UX improvements that reduced user complaints by 5%. Designed and launched interactive webforms for website and intranet, streamlining submissions and reducing manual processing time.
Created and executed written, graphic, and video content for paid and organic campaigns to drive leads and sales. Built the Facebook community from launch to 5,000+ members, delivering 200% engagement growth. Planned and delivered online customer competitions, generating a 30% increase in participation. Developed segmented email marketing campaigns that increased the customer base by 8% and drove a 10% sales uplift. Monitored and responded to customer enquiries across social platforms, improving response times to within 1 hour and increasing satisfaction by 11%. Revitalised the company blog, increasing publishing frequency and improving on-page SEO to lift headline scores from 30% to 77%. Developed social media strategies that expanded awareness and grew audience size by 128%, improving engagement across major channels. Managed product-shot production and social content output for 6 product launches. Used GA4 to track performance and user behaviour, and conducted competitor/market audi
Education
Certifications and awards
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