Available to hire
I’m a freelance journalist, content creator, and consultant with over a decade in boardsports media and culture. My work spans long-form features, brand campaigns, gear guides, newsletters, and social video — always with the aim of making stories feel real. I speak Finnish, Swedish, and English, and hold an MSc in Management, where my thesis explored authenticity in boardsports branding.
Skills
Experience Level
Expert
Expert
Language
Finnish
Fluent
Swedish
Fluent
English
Advanced
German
Beginner
Work Experience
Online Editor at Snowboard International Magazine, UK
April 1, 2024 - PresentLead the magazine’s online voice and digital presence, while contributing long-form features and creative content to print issues. Oversee editorial output across athlete interviews, SEO-driven gear guides, newsletters, and branded campaigns. Create and adapt content for Instagram and TikTok with a focus on authenticity and community.
Assistant Editor at Whitelines Snowboarding Magazine, UK
December 1, 2018 - April 1, 2023Produced features, interviews, gear reviews, newsletters, and branded campaigns. Led athlete interviews from research to final draft, creating in-depth, character-driven stories.
Media Manager at X Games Oslo, Norway
June 1, 2018 - September 1, 2018Supported international media coverage by coordinating on-site press, social updates, and media operations.
Social Media & Event Management at Somaland Agentur, Austria
September 1, 2016 - May 1, 2018Delivered social media campaigns, event coverage, and brand activations for snowboard and lifestyle events.
Education
MSc Organisation Studies at University of Innsbruck
January 1, 2015 - January 1, 2018BSc Economics & Business Administration at Hanken School of Economics
January 1, 2011 - January 1, 2014Qualifications
Industry Experience
Media & Entertainment, Professional Services
Skills
Experience Level
Expert
Expert
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