I'm a freelance journalist, content creator, and consultant with over a decade in boardsports media and culture. My work spans long-form features, brand campaigns, gear guides, newsletters, and social video — always with the aim of making stories feel real. I speak Finnish, Swedish, and English, and hold an MSc in Management, where my thesis explored authenticity in boardsports branding.

STELLA PENTTI

I'm a freelance journalist, content creator, and consultant with over a decade in boardsports media and culture. My work spans long-form features, brand campaigns, gear guides, newsletters, and social video — always with the aim of making stories feel real. I speak Finnish, Swedish, and English, and hold an MSc in Management, where my thesis explored authenticity in boardsports branding.

Available to hire

I’m a freelance journalist, content creator, and consultant with over a decade in boardsports media and culture. My work spans long-form features, brand campaigns, gear guides, newsletters, and social video — always with the aim of making stories feel real. I speak Finnish, Swedish, and English, and hold an MSc in Management, where my thesis explored authenticity in boardsports branding.

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Experience Level

Expert

Language

Finnish
Fluent
Swedish
Fluent
English
Advanced
German
Beginner

Work Experience

Online Editor at Snowboard International Magazine, UK
April 1, 2024 - Present
Lead the magazine’s online voice and digital presence, while contributing long-form features and creative content to print issues. Oversee editorial output across athlete interviews, SEO-driven gear guides, newsletters, and branded campaigns. Create and adapt content for Instagram and TikTok with a focus on authenticity and community.
Assistant Editor at Whitelines Snowboarding Magazine, UK
December 1, 2018 - April 1, 2023
Produced features, interviews, gear reviews, newsletters, and branded campaigns. Led athlete interviews from research to final draft, creating in-depth, character-driven stories.
Media Manager at X Games Oslo, Norway
June 1, 2018 - September 1, 2018
Supported international media coverage by coordinating on-site press, social updates, and media operations.
Social Media & Event Management at Somaland Agentur, Austria
September 1, 2016 - May 1, 2018
Delivered social media campaigns, event coverage, and brand activations for snowboard and lifestyle events.

Education

MSc Organisation Studies at University of Innsbruck
January 1, 2015 - January 1, 2018
BSc Economics & Business Administration at Hanken School of Economics
January 1, 2011 - January 1, 2014

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services