I’m a creative/editorial storyteller with over a decade of experience working within boardsports media, lifestyle culture and brand communication. My work spans long- form editorial, interviews, social media, branded content, newsletters, gear guides and visual storytelling, always with the aim of creating content that feels authentic, emotionally grounded and culturally relevant. Over the years, I’ve worked with brands and publications including Burton Snowboards, Monster Energy, Whitelines Snowboarding and Snowboard International, helping them communicate in a way that genuinely connects with their communities and audiences. Alongside editorial storytelling, I also work across social media, content management and creative communication, balancing emotional storytelling with brand identity, audience understanding and cultural awareness. I speak Finnish, Swedish and English, and hold an MSc in Management, where my thesis explored authenticity in boardsports branding.…I’m a creative/editorial storyteller with over a decade of experience working within boardsports media, lifestyle culture and brand communication. My work spans long- form editorial, interviews, social media, branded content, newsletters, gear guides and visual storytelling, always with the aim of creating content that feels authentic, emotionally grounded and culturally relevant. Over the years, I’ve worked with brands and publications including Burton Snowboards, Monster Energy, Whitelines Snowboarding and Snowboard International, helping them communicate in a way that genuinely connects with their communities and audiences. Alongside editorial storytelling, I also work across social media, content management and creative communication, balancing emotional storytelling with brand identity, audience understanding and cultural awareness. I speak Finnish, Swedish and English, and hold an MSc in Management, where my thesis explored authenticity in boardsports branding.WWWW…