Available to hire
Hello! I am Tsui Xin Rong Stella, an enthusiastic designer with over 18 years of experience. I take pride and responsibility in every project, thrive as both a collaborative team player and an independent worker, and I consistently push the boundaries of my craft. My work in branding and visual communication aims to create designs that not only look good but also communicate and connect, giving life and character to brands.
I stay curious and embrace every challenge with a creative mindset. I love exploring design across disciplines, from typography to brand systems, and I enjoy how thoughtful visuals can shape audiences and experiences.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Chinese
Advanced
Work Experience
Branding Designer at Equus Brand Consultants Pte
January 1, 2025 - January 1, 2025Developed brand identities, visual systems, and design solutions for diverse clients, steering creative strategy and ensuring brand consistency across multiple channels. Collaborated with internal teams and clients to meet tight deadlines while delivering impactful brand experiences.
Senior Designer at DIA Brand Consultants
March 1, 2022 - March 1, 2022Led design projects, contributed to brand strategy, and mentored junior designers. Delivered branding, packaging, and visual communications for a range of clients.
Senior Designer at Ukulele Brand Consultants
November 1, 2019 - November 1, 2019Executed brand design and creative direction for client campaigns, collaborating with cross-disciplinary teams to realize brand stories.
Design Lead at Tilt Pte Ltd
December 31, 2014 - December 31, 2014Led design initiatives and managed the design team, overseeing branding and graphic design outputs.
Senior Graphic Designer at Tilt Pte Ltd
December 31, 2012 - December 31, 2012Created visual identities and marketing collateral as part of the branding team, contributing to comprehensive brand campaigns.
Art Director at Six Planes Pte Ltd
April 1, 2015 - April 1, 2015Provided art direction for campaigns and brand visuals across multiple channels, aligning creative output with client objectives.
Graphic Designer at FLAVA Design
May 31, 2011 - May 31, 2011Produced branding, print, and digital assets, contributing to a range of client projects.
Freelance Designer at NiCE (Nicosia Creative Espresso)
February 29, 2020 - February 29, 2020Delivered freelance design projects for clients, focusing on brand design and visual communication.
Graphic Designer at Canopy Design
February 28, 2010 - February 28, 2010Created visual identities, layouts, and branding materials for various clients.
Graphic Designer at ZZO Creative
April 30, 2015 - April 30, 2015Contributed graphic design expertise to branding campaigns and client deliverables.
Senior Designer at Creo Adworld
October 31, 2016 - October 31, 2016Senior designer responsible for brand design and campaign creative across multiple clients.
Branding Designer at Equus Brand Consultants Pte
January 31, 2025 - January 31, 2025Led brand identity and design systems for a diverse client base, including City Energy, Coca-Cola, Pepper Lunch, DBS, National Gallery Singapore, and more. Built creative strategies, guided junior designers, coordinated with suppliers, and oversaw brand touchpoints from logo and typography to packaging and environmental graphics. Collaborated with internal teams to ensure on-time delivery within tight schedules while maintaining brand consistency across campaigns.
Senior Designer at DIA Brand Consultants
March 31, 2022 - March 31, 2022Developed and executed brand identities and visual systems, mentored junior designers, and contributed to design strategy and client presentations. Worked across multiple sectors including energy, retail, and cultural institutions, delivering cohesive brand guidelines and collateral.
Senior Designer at Ukulele Brand Consultants
November 30, 2019 - November 30, 2019Led branding and packaging projects; participated in creative concept development and production coordination; contributed to the firm’s design direction and client communications.
Art Director at Six Planes Pte Ltd
April 30, 2015 - April 30, 2015Directed art direction for campaigns and brand materials; oversaw visual storytelling and produced high-end print and digital assets.
Graphic Designer at FL AVA Design
May 31, 2011 - May 31, 2011Created marketing collateral and branding materials; supported creative direction and production.
Freelance Designer at Nicosia Creative Espresso (NiCE)
February 29, 2020 - February 29, 2020Delivered freelance branding and design services for various clients, balancing multiple projects and deadlines while maintaining quality.
Graphic Designer at ZZO Creative
March 1, 2010 - November 5, 2025Continuing graphic design work within a dynamic agency environment, contributing to brand identities and print/digital assets.
Branding designer at Equus Design Consultants Pte Ltd
April 1, 2022 - January 31, 2025Branding designer responsible for concept ideation, brand identity, visual systems, packaging and collaterals. Collaborated with clients to translate strategy into bold visuals, mentored junior designers, and coordinated with suppliers to deliver on time.
Senior designer at DIA Brand Consultants
March 1, 2020 - March 31, 2022Senior designer shaping brand identities and design systems; created logos, guidelines, packaging and marketing materials; collaborated with clients and internal teams; mentored junior designers.
Senior designer at Ukulele Brand Consultants
October 1, 2016 - November 30, 2019Senior designer delivering brand design across multiple categories, leading visual language development and ensuring consistency across campaigns.
Senior Graphic Designer at Tilt Pte Ltd
June 1, 2011 - December 31, 2012Led design projects, developed concepts and visuals; collaborated with cross-functional teams; contributed to brand and packaging.
Design Lead at Tilt Pte Ltd
January 1, 2013 - December 31, 2014Managed design team, oversaw concept development, created brand systems and campaigns; guided junior designers and ensured quality across deliverables.
Art Director at Six Planes Pte Ltd
December 1, 2014 - April 30, 2015Art direction for branding campaigns; oversaw visual development, production assets, and junior designer supervision.
Graphic Designer at FLAVA Design
March 1, 2010 - May 31, 2011Graphic designer creating visual identities, marketing collateral and packaging; collaborated with clients to deliver on tight schedules.
Freelance designer at Nicosia Creative Espresso (NiCE)
November 1, 2019 - February 29, 2020Provided freelance design services to clients in Nicosia, Cyprus, across identity, print and digital media.
Graphic Designer at Canopy Design
May 1, 2006 - February 28, 2010Graphic designer responsible for branding and print collateral development.
Senior designer at Creo Adworld
April 1, 2015 - October 31, 2016Senior designer handling design projects across branding, marketing collateral and campaigns; collaboration with clients and internal teams.
Graphic Designer at FL AVA Design
March 1, 2010 - May 1, 2011Graphic design for branding collateral and other client projects.
Freelance Designer at NiCE (Nicosia Creative Espresso)
November 1, 2019 - February 1, 2020Freelance design work for various clients; branding and visual communications.
Graphic Designer at Canopy Design; ZZO Creative
May 1, 2006 - February 1, 2010Graphic design work across branding and packaging; transitioned between Canopy Design and ZZO Creative.
Graphic Designer at Canopy Design / ZZO Creative
May 1, 2006 - February 1, 2010Graphic Designer at Canopy Design, then at ZZO Creative.
Education
Diploma in Visual Communication at Nanyang Academy of Fine Arts
January 1, 2003 - April 20, 2006Fine Arts Training at Guangxi Arts Institute
January 1, 2002 - July 1, 2002High School at Guangxi, China
January 1, 1999 - December 31, 2002Primary & Secondary Education at Guangxi, China
January 1, 1990 - December 31, 1999Diploma in Visual Communication at Nanyang Academy of Fine Arts (NAFA), Singapore
January 1, 2003 - April 1, 2006Fine Arts Training at Guangxi Arts Institute
January 1, 2002 - July 1, 2002High School at Guangxi, China
January 1, 1999 - December 31, 2002Diploma in Visual Communication at Nanyang Academy of Fine Arts, Singapore
January 1, 2003 - April 1, 2006Fine arts training at Guangxi Arts Institute, China
January 11, 2030 - December 11, 2025Diploma in Visual Communication at Nanyang Academy of Fine Arts, Singapore
January 1, 2003 - April 1, 2006Fine Arts Training (six months) at Guangxi Arts Institute, China
January 1, 2002 - July 1, 2002High School at Guangxi, China
January 1, 1999 - January 1, 2002Primary & Secondary Education at Guangxi, China
January 1, 1990 - January 1, 1999Diploma in Visual Communication at Nanyang Academy of Fine Arts, Singapore
January 1, 2003 - April 1, 2006Fine Arts Training at Guangxi Arts Institute, China
January 1, 2002 - July 1, 2002High School at Guangxi, China
January 1, 1999 - January 1, 2002Primary/Secondary School at Guangxi, China
January 1, 1990 - January 1, 1999Qualifications
Diploma in Visual Communication
January 1, 2003 - April 20, 2006Six months Fine Arts Training
January 1, 2002 - July 1, 2002Diploma in Visual Communication
January 1, 2003 - April 1, 2006Industry Experience
Media & Entertainment, Professional Services, Software & Internet, Retail, Travel & Hospitality, Education, Other, Consumer Goods
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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