Founder & Creative Director at NIE Atelier

Founded and led a creative studio specializing in visual storytelling, brand identity, and immersive experiences for artists, lifestyle brands, and cultural clients. Responsible for the full creative lifecycle across 50+ delivered projects, including brand activation ideation (collaborations, experiential events, and real-world moments for organic reach), client briefing and niche research, creative concept development, and moodboard creation. Directed styling, props selection, and set/scene design, with supplier sourcing within agreed budgets. Provided on-set art direction for photo and video productions, leading production teams (photographers, models, stylists, and crew). Oversaw post-production (video scripting and scene direction, editing via CapCut or guided edits, photo review and Lightroom direction) to ensure alignment with the concept. Presented strategies including feed layout and content usage recommendations, coordinated multiple suppliers per project, and maintained ongoi