An article announcing the launch of Tracey, a new tracking tool, as well as the reasonings why customers should care.
- Content Producer
- Content Strategist
- Copywriter
- +1
Stephanie Butcher
- Eindhoven, Netherlands
- 6 projects
I’m Stephanie Butcher, a B2B SaaS content writer and editor with nearly a decade of digital marketing experience, including 7+ years supporting technology companies through long-form content, SEO, and search-intent…
About
I’m Stephanie Butcher, a B2B SaaS content writer and editor with nearly a decade of digital marketing experience, including 7+ years supporting technology companies through long-form content, SEO, and search-intent strategy. I turn complex topics into clear, well-structured content that helps audiences understand faster, and helps businesses meet commercial goals.
I specialize in B2B SEO/AEO and editorial best practices, with experience briefing, editing, and mentoring writers to improve structure, clarity, and performance. I’m comfortable collaborating across industries, researching and fact-checking thoroughly, and producing assets like whitepapers, webinars, onboarding journeys, and landing-page copy, always with messaging and conversion in mind.
- Joined October 2026
Languages
- EnglishFluent
Industry experience
- Software & Internet
- Computers & Electronics
- Media & Entertainment
- Professional Services
- Education
Projects · 6
Helping bring a new AI literacy product to market with clear messaging, a conversion-focused page structure and customer-tested launch copy. 4.6/5 messaging clarity score in Wynter testing, with 4/5 interest in learning more about the product.
- Content Producer
- Content Strategist
- Copywriter
- +2
A speculative homepage redesign for Reuse Circular Services, repositioning the platform around its practical customer value and creating a clearer journey from first impression to enquiry. You can read the full case and preview the interactive design here: https://www.twine.net/signin
- Content Producer
- Content Strategist
- Copywriter
- +1
A detailed healthcare industry page for a learning and development solution, helping to identify use cases and provide social proof for industry validation and conversion.
- Content Producer
- Content Strategist
- Copywriter
- +2
A long-form, SEO optimised blog article. A buying guide for L&D and HR audiences to help them decide what LMS content provider to purchase.
- Content Producer
- Content Strategist
- Copywriter
- +2
An email from a learner activation and onboarding campaign, encouraging learners to start with the product and get learning.
- Content Producer
- Content Strategist
- Copywriter
Work experience
Copywriter & Content Strategist · GoodHabitzJun 2024 – Sep 2026 · 2 yrs 4 mos
B2B copywriting, website messaging and content strategy for an international workplace learning solution. Worked across website strategy, conversion copywriting, SEO and product messaging, turning complex learning solutions into clear, customer-focused experiences for HR and L&D decision-makers. Partnered with UX, design, SEO, development, product marketing, content and regional teams from strategy through to launch. Selected impact and projects: 🔹 Led copy and messaging for a major website rebuild and Webflow migration, including core commercial pages, product messaging and conversion journeys. Homepage clarity improved from 3.5 to 4.1/5 in user testing. 🔹 Helped shape SEO and content strategy that contributed to 200,000+ additional organic blog impressions YoY, while average search position improved from 23 to 10. 🔹 Translated product positioning into clear launch content for new products and propositions. 🔹 Created and optimised solution, product and comparison pages, improving organic visibility for key commercial search terms. 🔹 Supported an international website rollout across multiple markets and languages, improving localisation processes and messaging consistency.
Sr Content Marketer | SEO Lead · UscreenFeb 2024 – Jun 2024 · 5 mos
Created SEO-optimised long-form content to support organic growth and website traffic. Partnered with SEO specialists on keyword strategy, search intent and content planning to ensure each piece supported wider acquisition goals.
UK Content Marketing Specialist · SendcloudOct 2019 – Aug 2023 · 3 yrs 11 mos
Led content marketing for Sendcloud’s expansion into the UK market, helping grow brand visibility and authority within the e-commerce space. Worked across SEO, content strategy, localisation and lifecycle marketing to create relevant, market-specific content for UK audiences. Key areas included: 🔹 SEO-led long-form content and blog strategy 🔹 Whitepapers and industry thought leadership 🔹 UK localisation and market-specific messaging 🔹 Webinars, speaker sessions and event content 🔹 Email marketing, lead nurturing and onboarding The role gave me deep experience translating a complex SaaS product into clear, useful content for e-commerce audiences while adapting messaging for a new market.
Education
BA (Hons) Communication & Media · Bournemouth University2014 – 2018
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