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I'm Stephanie Heron, a versatile, results-driven content writer with over 14 years of professional experience crafting persuasive, SEO-friendly content for global clients. Based in Leiden, Netherlands, I founded Lai & Heron, where I lead diverse writing projects—from blog posts and website copy to social media updates and promotional materials—and help brands connect with their audiences. I excel at researching and delivering accurate information, proofreading and editing for academic standards, and collaborating on content strategy. I enjoy making complex topics accessible and engaging, whether it's travel stories, health blog posts, or product guides, and I bring a proactive, deadline-driven approach to every assignment.…I'm Stephanie Heron, a versatile, results-driven content writer with over 14 years of professional experience crafting persuasive, SEO-friendly content for global clients. Based in Leiden, Netherlands, I founded Lai & Heron, where I lead diverse writing projects—from blog posts and website copy to social media updates and promotional materials—and help brands connect with their audiences. I excel at researching and delivering accurate information, proofreading and editing for academic standards, and collaborating on content strategy. I enjoy making complex topics accessible and engaging, whether it's travel stories, health blog posts, or product guides, and I bring a proactive, deadline-driven approach to every assignment.

Stephanie Heron

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I'm Stephanie Heron, a versatile, results-driven content writer with over 14 years of professional experience crafting persuasive, SEO-friendly content for global clients. Based in Leiden, Netherlands, I founded Lai & Heron, where I lead diverse writing projects—from blog posts and website copy to social media updates and promotional materials—and help brands connect with their audiences. I excel at researching and delivering accurate information, proofreading and editing for academic standards, and collaborating on content strategy. I enjoy making complex topics accessible and engaging, whether it's travel stories, health blog posts, or product guides, and I bring a proactive, deadline-driven approach to every assignment.…I'm Stephanie Heron, a versatile, results-driven content writer with over 14 years of professional experience crafting persuasive, SEO-friendly content for global clients. Based in Leiden, Netherlands, I founded Lai & Heron, where I lead diverse writing projects—from blog posts and website copy to social media updates and promotional materials—and help brands connect with their audiences. I excel at researching and delivering accurate information, proofreading and editing for academic standards, and collaborating on content strategy. I enjoy making complex topics accessible and engaging, whether it's travel stories, health blog posts, or product guides, and I bring a proactive, deadline-driven approach to every assignment.

Available to hire

I’m Stephanie Heron, a versatile, results-driven content writer with over 14 years of professional experience crafting persuasive, SEO-friendly content for global clients. Based in Leiden, Netherlands, I founded Lai & Heron, where I lead diverse writing projects—from blog posts and website copy to social media updates and promotional materials—and help brands connect with their audiences. I excel at researching and delivering accurate information, proofreading and editing for academic standards, and collaborating on content strategy. I enjoy making complex topics accessible and engaging, whether it’s travel stories, health blog posts, or product guides, and I bring a proactive, deadline-driven approach to every assignment.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Dutch

Beginner

Work Experience

Founder / Owner at Lai & Heron, VOF

July 1, 2016 - Present

Founder and owner leading a diverse range of writing projects (blog posts, articles, website content, social media, promotional materials) with a strong focus on engaging, persuasive content and global client requirements. Implemented SEO techniques to optimize content and provided proofreading/editing support for PhD students to ensure academic standards.

Freelance Writer at Rose & Cactus

January 1, 2023 - Present

Developed and implemented an organized workflow for article assignment, writing, and submission; contributed to content strategy with topic ideas and SEO-optimized article structures; produced engaging, well-researched blog content aligned with client goals and brand tone.

Freelance Writer at Kooyman

July 1, 2023 - Present

Wrote SEO-friendly blog articles and compelling email newsletter copy for monthly marketing campaigns; proofread and edited brochures for grammatical accuracy and brand alignment; supported cohesive cross-platform messaging for home improvement marketing initiatives.

Freelance Writer at Static Media

August 31, 2024 - October 26, 2025

Authored food and travel articles with emphasis on storytelling and editorial quality; conducted in-depth research to deliver accurate, insightful, and SEO-optimized content; aligned tone and style with publication standards to enhance audience connection.

Freelance Writer at Dephion

December 31, 2022 - October 26, 2025

Composed informative and engaging health blog posts for a diverse audience; pitched creative content ideas contributing to editorial calendars; demonstrated meticulous fact-checking and verification of scientific information.

Freelance Writer at Trip.com

October 31, 2022 - October 26, 2025

Crafted engaging blog articles on tourism and travel; conducted extensive research to gather accurate information about destinations and experiences.

Freelance Editor at Decision Tree Online Services

October 1, 2019 - Present

Edited and enhanced content written by non-native English speakers for clarity; conducted content audits to identify gaps and opportunities; analyzed and contributed to SEO performance improvements.

Freelance Writer at Expat.com

November 1, 2018 - Present

Authored comprehensive country and city guides for expats; researched and wrote blog posts on trending topics relevant to expats; demonstrated expertise in addressing expats' challenges and opportunities.

Freelance Copywriter / QC at The HOTH

December 31, 2019 - October 26, 2025

Delivered high-quality blog content (500–3,000 words) within tight deadlines (24 hours); selected for challenging clients; meticulously QCed other writers’ content before client delivery.

Freelance Copywriter / Editor at Student Marketing Agency

December 31, 2019 - October 26, 2025

Produced captivating blog content for a leading online contact lens retailer; crafted and optimized product pages to showcase features and drive conversions.

Content Writer at Relay42

September 30, 2018 - October 26, 2025

Created a wide range of content across event emails, nurture campaigns, blog articles, guides, whitepapers, pamphlets, publications, website pages, newsletters, and video scripts; collaborated on AdWords enhancements; ensured quality in RFIs and RFPs through proofreading.

Freelance Copywriter at Spotzer

July 31, 2018 - October 26, 2025

Developed landing page content for small businesses across diverse industries to drive conversions; consistently managed large workloads, delivering up to 15 pages per day with 24-hour deadlines.

Freelance Copywriter at hibu

April 30, 2015 - October 26, 2025

Strategically crafted and optimized landing page content for small businesses across a wide range of industries, driving conversions and ROI; maintained high output under pressure (up to 15 pages/day with 24-hour deadlines).