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I'm Stephanie Luchetta, a senior marketing professional specializing in copywriting, trade and product marketing . I collaborate with sales, creative teams, and vendors to develop go-to-market programs, tell data-driven stories, and improve digital shelf presence across national accounts. I’m known for being extremely organized, collaborative, and personable. I leverage tools like Canva, Power BI, Asana, and Microsoft 365 to deliver impactful materials, streamline workflows, and drive measurable results in markets across the US and beyond.…I'm Stephanie Luchetta, a senior marketing professional specializing in copywriting, trade and product marketing . I collaborate with sales, creative teams, and vendors to develop go-to-market programs, tell data-driven stories, and improve digital shelf presence across national accounts. I’m known for being extremely organized, collaborative, and personable. I leverage tools like Canva, Power BI, Asana, and Microsoft 365 to deliver impactful materials, streamline workflows, and drive measurable results in markets across the US and beyond.

Stephanie Luchetta

Marketing Strategist, Copywriter, Brand Strategist, +7

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I'm Stephanie Luchetta, a senior marketing professional specializing in copywriting, trade and product marketing . I collaborate with sales, creative teams, and vendors to develop go-to-market programs, tell data-driven stories, and improve digital shelf presence across national accounts. I’m known for being extremely organized, collaborative, and personable. I leverage tools like Canva, Power BI, Asana, and Microsoft 365 to deliver impactful materials, streamline workflows, and drive measurable results in markets across the US and beyond.…I'm Stephanie Luchetta, a senior marketing professional specializing in copywriting, trade and product marketing . I collaborate with sales, creative teams, and vendors to develop go-to-market programs, tell data-driven stories, and improve digital shelf presence across national accounts. I’m known for being extremely organized, collaborative, and personable. I leverage tools like Canva, Power BI, Asana, and Microsoft 365 to deliver impactful materials, streamline workflows, and drive measurable results in markets across the US and beyond.

Available to hire

I’m Stephanie Luchetta, a senior marketing professional specializing in copywriting, trade and product marketing . I collaborate with sales, creative teams, and vendors to develop go-to-market programs, tell data-driven stories, and improve digital shelf presence across national accounts.

I’m known for being extremely organized, collaborative, and personable. I leverage tools like Canva, Power BI, Asana, and Microsoft 365 to deliver impactful materials, streamline workflows, and drive measurable results in markets across the US and beyond.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Trade Marketing Manager at Wente Family Estates

January 1, 2024 - August 1, 2025

Collaborated with the sales team to execute regional programming and national account presentations; developed portfolio strategy and focused brand calendar; created internal and external presentation materials using data to tell the brand story; communicated programming, order windows, and gathered feedback; acted as the key external liaison with vendors to develop premiums, wearables, coupons, displays, and in-store media; managed the DAM platform; created POS production timelines for all brands and import brands with supplier and design agency; led execution and innovation launch strategies for import and private label brands; collaborated on launch strategies with other brand managers; defined RACI for import portfolio; maintained monthly demand spreadsheets and provided shipment/depletion data; analyzed data from multiple sources to drive marketing decisions; managed digital shelf content for major retailers; oversaw coupon setup and production.

Assistant Trade Marketing Manager at WX Brands

July 1, 2021 - January 1, 2024

Managed trade marketing budget across all brands (POS materials, premiums, wearables, display units, coupons, in-store media); developed and executed programming and materials; served as internal and external point of contact for sales and vendors; managed coupon setup and production; maintained marketing assets via Microsoft Teams and WordPress; supported tasting room trade visits; aligned with brand and creative teams to ensure materials meet distributor and customer needs.

District Merchandising Sales Manager at Treasury Wine Estates

July 1, 2018 - July 1, 2021

Led a team of high-performing Chain Merchandising Sales Representatives; achieved top brand-specific goals and best depletions in NorCal; hired and trained new team members; developed training content for the California team; created POS presentations and shared creative content; guided direct reports in prioritizing goals; managed POS, samples, and T&E budgets; pursued leadership development through LEAD, MPAT, and TWE4Me; collaborated with other departments on training and analytics.

Sales Representative at Epic Wines & Spirits

January 1, 2017 - July 1, 2018

Maintained placements in on- and off-premise accounts; sold new BTG, bottle, and spirit placements; managed established accounts and built relationships with key personnel; contributed to team revenue goals; attended Master Sommelier education seminars; managed time efficiently and completed administrative tasks promptly.

Chain Sales Representative at Epic Wines & Spirits

July 1, 2015 - December 1, 2016

Maintained 100% distribution of authorized items across chains; merchandised displays and new DSD items; built relationships with account personnel; consistently achieved targets for case counts and DSD sales; managed time efficiently.