I'm Stephanie Ibanez, a freelance Art Director and Brand Designer based in Berlin with a remote-friendly approach. I specialize in brand identity, creative direction, and concept-driven storytelling for beauty, wellness, and lifestyle brands, turning ideas into hands-on, launch-ready assets. Over the past years I have led end-to-end creative for multiple brands, from award-winning identities to shoot concepts, website design, and campaigns. I'm collaborative, deadline-driven, and focused on blending strategy with design to drive meaningful experiences and measurable results.

Stephanie Ibanez

I'm Stephanie Ibanez, a freelance Art Director and Brand Designer based in Berlin with a remote-friendly approach. I specialize in brand identity, creative direction, and concept-driven storytelling for beauty, wellness, and lifestyle brands, turning ideas into hands-on, launch-ready assets. Over the past years I have led end-to-end creative for multiple brands, from award-winning identities to shoot concepts, website design, and campaigns. I'm collaborative, deadline-driven, and focused on blending strategy with design to drive meaningful experiences and measurable results.

Available to hire

I’m Stephanie Ibanez, a freelance Art Director and Brand Designer based in Berlin with a remote-friendly approach. I specialize in brand identity, creative direction, and concept-driven storytelling for beauty, wellness, and lifestyle brands, turning ideas into hands-on, launch-ready assets.

Over the past years I have led end-to-end creative for multiple brands, from award-winning identities to shoot concepts, website design, and campaigns. I’m collaborative, deadline-driven, and focused on blending strategy with design to drive meaningful experiences and measurable results.

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Language

English
Fluent
German
Intermediate

Work Experience

Art Director & Brand Designer at COSTÈ Creative Studio
June 1, 2025 - Present
Self-employed art direction and branding for lifestyle brands, including brand identity, creative direction, campaign concepts, pitch decks, and launch-ready digital assets.
Art Director & Creative Lead at COSTÈ Creative Studio
October 1, 2023 - June 1, 2025
End-to-end creative across two consumer brands, including shoot production, web design, and asset rollout; PDP redesign that drove ~20% conversion lift and 2-4x increases in email CTR; led full BFCM creative strategy contributing to a sell-out product launch.
Brand Designer at Coco & Eve
October 1, 2022 - October 1, 2023
Brand identity design for skincare brand; end-to-end creative across two consumer brands, including product launches and visual merchandising assets.
Digital Designer at Coco & Eve
February 1, 2022 - October 1, 2022
Designed across email, social, and digital for hero launches and campaigns; contributed to PR and visual merchandising.
Freelance Designer at Studio 71
January 1, 2020 - February 1, 2022
Designed digital assets for in-house brands and 20+ Snapchat shows; led rebranding efforts for various content creators and OTT clients.
Art Director & Brand Designer
June 1, 2025 - Present
Supporting lifestyle-led brands and studios with brand identity, creative direction, campaign concepts, pitch decks, and launch-ready digital assets
Design Director at COSTÈ Creative Studio
June 1, 2025 - Present
Leading brand strategy, visual direction, pitch storytelling and executional design for clients across beauty, wellness, and entertainment, including a MUSE Award-winning brand identity and a project for Spotify
Art Director & Creative Lead at Studio 71 (Freelance)
October 1, 2023 - June 1, 2025
Owned end-to-end creative across two consumer brands—shoot production, web design, and asset rollout; PDP predesign that drove ~20% conversion lift and 2-4x email CTR
Digital Designer at Studio 71
February 1, 2022 - October 1, 2022
Designed digital assets for in-house brands and 20+ Snapchat shows; Led branding for various content creators and OTT clients
Freelance Digital Designer at Studio 71
January 1, 2020 - February 1, 2022
Designed digital assets for in-house brands and 20+ Snapchat shows; Led branding for various content creators and OTT clients

Education

Bachelor of Arts: Communication Design at Berliner Technische Kunsthochschule (merged with University of Europe, Applied Sciences)
January 1, 2018 - January 1, 2021
Associate in Arts: Humanities; Social & Behavioral Sciences; German Language & Literature at Pasadena City College
January 1, 2013 - January 1, 2017
Bachelor of Arts: Communication Design at Berliner Technische Kunsthochschule (merged with University of Europe, Applied Sciences)
January 1, 2018 - January 1, 2021
Associate in Arts: Humanities; German Language & Literature at Pasadena City College, Pasadena, California
January 1, 2013 - January 1, 2017

Qualifications

Certification of German Language Proficiency
January 1, 2017 - June 11, 2026
MUSE Creative Award – Brand Design Best-of Award (Silver)
January 1, 2025 - June 13, 2026

Industry Experience

Media & Entertainment, Professional Services, Consumer Goods, Retail, Education