Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I’m Stephanie Luyten, a founder and strategist with 15+ years of experience shaping brand strategy, positioning, and AI-enabled experiences across three continents and five languages. I help growth-stage companies translate complex ideas into clear, compelling value propositions and go-to-market models that resonate with retailers, brands, and consumers. Today I lead Contour Lab and work as an independent advisor, driving marketing, brand identity, and AI strategy for fashion and retail. I love turning technology and creativity into practical, scalable solutions that accelerate growth and build lasting partnerships.…I’m Stephanie Luyten, a founder and strategist with 15+ years of experience shaping brand strategy, positioning, and AI-enabled experiences across three continents and five languages. I help growth-stage companies translate complex ideas into clear, compelling value propositions and go-to-market models that resonate with retailers, brands, and consumers. Today I lead Contour Lab and work as an independent advisor, driving marketing, brand identity, and AI strategy for fashion and retail. I love turning technology and creativity into practical, scalable solutions that accelerate growth and build lasting partnerships.

Stephanie Luyten

Brand Strategist, Marketing Strategist, Product Marketer, +4





I’m Stephanie Luyten, a founder and strategist with 15+ years of experience shaping brand strategy, positioning, and AI-enabled experiences across three continents and five languages. I help growth-stage companies translate complex ideas into clear, compelling value propositions and go-to-market models that resonate with retailers, brands, and consumers. Today I lead Contour Lab and work as an independent advisor, driving marketing, brand identity, and AI strategy for fashion and retail. I love turning technology and creativity into practical, scalable solutions that accelerate growth and build lasting partnerships.…I’m Stephanie Luyten, a founder and strategist with 15+ years of experience shaping brand strategy, positioning, and AI-enabled experiences across three continents and five languages. I help growth-stage companies translate complex ideas into clear, compelling value propositions and go-to-market models that resonate with retailers, brands, and consumers. Today I lead Contour Lab and work as an independent advisor, driving marketing, brand identity, and AI strategy for fashion and retail. I love turning technology and creativity into practical, scalable solutions that accelerate growth and build lasting partnerships.

Available to hire

I’m Stephanie Luyten, a founder and strategist with 15+ years of experience shaping brand strategy, positioning, and AI-enabled experiences across three continents and five languages. I help growth-stage companies translate complex ideas into clear, compelling value propositions and go-to-market models that resonate with retailers, brands, and consumers.

Today I lead Contour Lab and work as an independent advisor, driving marketing, brand identity, and AI strategy for fashion and retail. I love turning technology and creativity into practical, scalable solutions that accelerate growth and build lasting partnerships.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

Dutch

Fluent

French

Fluent

English

Fluent

Portuguese

Fluent

Spanish; Castilian

Advanced

Work Experience

Founder & CEO at Edith Swimwear

January 1, 2018 - October 1, 2024

- Founded a fashion-tech startup built around a proprietary fabric technology engineered to fit a full range of body types without size variation, combining performance, inclusivity and sustainability - Built and scaled the brand across three markets, Brazil, the United States and Europe, at a $220 USD retail price point, positioning it in the luxury swimwear segment - Self-funded from inception and selected for the Sebrae government accelerator program in Brazil - Secured editorial coverage in Vogue, Marie Claire and Vanity Fair; invited to the Emmy Awards celebrity gift lounge in the US - Developed the full D2C strategy, brand identity, communication, e-commerce and customer acquisition and led the business for six years before closing due to long-term sourcing constraints

Business Development & Marketing Expert at Contour Lab

January 1, 2025 - Present

- Lead GTM and marketing strategy for an AI-driven personalisation solution in fashion retail, shaping messaging and thought leadership to position the product with brands and retail partners. - Redesigned the full company website and developed landing pages to support commercial and partnership outreach - Drive content strategy and creation across social media channels, producing white papers and editorial content to build brand authority and market visibility - Manage and analyse marketing performance data to inform strategy and optimise channel effectiveness - Support international strategic partnerships that strengthen ecosystem visibility and commercial credibility

Business Development & Marketing Manager at EPG Real Estate

December 2, 2013 - April 2, 2018

- Partnered with the CEO on large-scale industrial, commercial and urban development projects up to 8 million m², leading commercialization strategy aligned with international market trends - Led market analysis and financial feasibility studies, presenting investment cases to international stakeholders and major real estate funds - Directed go-to-market strategy in collaboration with CBRE, identifying new business opportunities and building strategic relationships to support market entry