Founder & CEO at Edith Swimwear

- Founded a fashion-tech startup built around a proprietary fabric technology engineered to fit a full range of body types without size variation, combining performance, inclusivity and sustainability - Built and scaled the brand across three markets, Brazil, the United States and Europe, at a $220 USD retail price point, positioning it in the luxury swimwear segment - Self-funded from inception and selected for the Sebrae government accelerator program in Brazil - Secured editorial coverage in Vogue, Marie Claire and Vanity Fair; invited to the Emmy Awards celebrity gift lounge in the US - Developed the full D2C strategy, brand identity, communication, e-commerce and customer acquisition and led the business for six years before closing due to long-term sourcing constraints

Business Development & Marketing Expert at Contour Lab

- Lead GTM and marketing strategy for an AI-driven personalisation solution in fashion retail, shaping messaging and thought leadership to position the product with brands and retail partners. - Redesigned the full company website and developed landing pages to support commercial and partnership outreach - Drive content strategy and creation across social media channels, producing white papers and editorial content to build brand authority and market visibility - Manage and analyse marketing performance data to inform strategy and optimise channel effectiveness - Support international strategic partnerships that strengthen ecosystem visibility and commercial credibility