Marketing and brand leader with 15+ years in leading, developing and scaling direct to consumer beauty, luxury, wellness and lifestyle brands.
Marketing and brand leader with 15+ years in leading, developing and scaling direct to consumer beauty, luxury, wellness and lifestyle brands. Experience successfully launching brands internationally and building teams who feel inspired.
Collaborating with the founders and marketing team, we defined a clear opportunity for the brand to differentiate and build meaningful emotional resonance with its audience. The outcome was a sharpened brand direction and the creation of 'We see you, Warrior' campaign. brand rebrand Brandstrategy artdirection copywriting marketingstrategy fashionbrand
Lead global marketing strategy, brand positioning and market growth across USA, UK and Europe. Oversea B2B and B2C marketing, driving acquisition, retention and brand loyalty across both channels. Manage go-to-market plans for a suite of digital products, including proprietary software and a customer-facing App, demonstrating deep experience across a diversified digital ecosystem.
Managed and led 10+ marketing specialists across social media, photography, email, graphic design, PR & influencer management, account management and digital teams. Designed and ran training and upskilling programs to lift capability and retention.
Founded and led a boutique marketing consultancy delivering omnichannel strategies for beauty and lifestyle brands. Built strategic workshops, campaign ideation and brand development; positioned brands in the market and drove revenue and engagement through data-driven performance analysis and creative campaigns for clients including Bangn Body, Elle Effect, Gem and Proud Poppy.
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