Available to hire
Marketing and brand leader with 15+ years in leading, developing and scaling direct to consumer beauty, luxury, wellness and lifestyle brands. Experience successfully launching brands internationally and building teams who feel inspired.
Experience Level
Work Experience
Founder & Director at Echo & Co Consulting
January 1, 2020 - PresentFounded and led a boutique marketing consultancy delivering omnichannel strategies for beauty and lifestyle brands. Built strategic workshops, campaign ideation and brand development; positioned brands in the market and drove revenue and engagement through data-driven performance analysis and creative campaigns for clients including Bangn Body, Elle Effect, Gem and Proud Poppy.
Strategy Director at Chain Social
July 1, 2020 - September 30, 2021Managed and led 10+ marketing specialists across social media, photography, email, graphic design, PR & influencer management, account management and digital teams. Designed and ran training and upskilling programs to lift capability and retention.
PR & Marketing Manager – Product & Brand at Endota Spa
January 1, 2013 - January 1, 2019Drove PR and marketing across product and brand initiatives; delivered product launches from concept through to national rollout, PR and influencer campaigns. Developed brand voice, visual identity and guided social, CRM and content strategy.
Assistant Marketing Manager & Marketing Coordinator at Colonial First State Global Asset Management
January 1, 2008 - January 1, 2013Supported marketing across communications and campaigns for financial services; contributed to multi-channel initiatives and stakeholder engagements.
Brand Manager at ASPECTS
January 1, 2019 - July 1, 2019Led full rebrand and a 3–5 year marketing strategy for ASPECT, ASPECT Dr an d ASPECT Sun. Delivered go-to-market campaigns, managed Adore Beauty partnerships, packaging development and TGA compliance. Elevated brand visibility via strategic PR, editorial content and product launch events.
Head of Marketing – Global at Anton Jewellery
July 1, 2019 - July 1, 2020Led full rebrand and digital-first experience, including eCommerce relaunch. Managed a $4M budget and contributed to senior leadership commercial targets. Established high-impact influencer, PR and retail partnerships.
Head of Marketing – Global
November 1, 2023 - PresentLead global marketing strategy, brand positioning and market growth across USA, UK and Europe. Oversea B2B and B2C marketing, driving acquisition, retention and brand loyalty across both channels. Manage go-to-market plans for a suite of digital products, including proprietary software and a customer-facing App, demonstrating deep experience across a diversified digital ecosystem.
Head of Marketing at Anton Jewellery
July 1, 2019 - July 1, 2020Repositioned a heritage luxury brand with a digital-first experience, including a full ecommerce relaunch. Managed a $4M budget and contributed to senior leadership commercial targets. Established high-impact influencer PR and retail partnerships with Chadstone and Doncaster Centres.
Education
Bachelor of Communications at Monash University
January 11, 2030 - January 1, 2008Cert IV – Interior Design at Design School
January 11, 2030 - January 1, 2019Certificate IV – Interior Design at Design School
January 1, 2019 - January 4, 2026Qualifications
Certificate IV – Interior Design
January 1, 2019 - January 4, 2026Industry Experience
Professional Services, Media & Entertainment, Retail, Education, Other, Software & Internet
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