Hi, I’m Raphael Sterk, a results-driven PPC Manager with extensive experience managing and optimizing Google Ads campaigns across diverse industries, including e-commerce, healthcare, and education. I craft data-driven strategies, restructure accounts, and provide actionable insights through detailed reporting, helping reduce CPA, increase ROAS, and drive revenue growth. I’m fluent in English, Dutch, and Twi, with strong communication skills and a knack for leading cross-functional teams. I enjoy turning complex data into clear, actionable recommendations and collaborating with stakeholders to achieve marketing goals.

Raphael Sterk

Hi, I’m Raphael Sterk, a results-driven PPC Manager with extensive experience managing and optimizing Google Ads campaigns across diverse industries, including e-commerce, healthcare, and education. I craft data-driven strategies, restructure accounts, and provide actionable insights through detailed reporting, helping reduce CPA, increase ROAS, and drive revenue growth. I’m fluent in English, Dutch, and Twi, with strong communication skills and a knack for leading cross-functional teams. I enjoy turning complex data into clear, actionable recommendations and collaborating with stakeholders to achieve marketing goals.

Available to hire

Hi, I’m Raphael Sterk, a results-driven PPC Manager with extensive experience managing and optimizing Google Ads campaigns across diverse industries, including e-commerce, healthcare, and education. I craft data-driven strategies, restructure accounts, and provide actionable insights through detailed reporting, helping reduce CPA, increase ROAS, and drive revenue growth.
I’m fluent in English, Dutch, and Twi, with strong communication skills and a knack for leading cross-functional teams. I enjoy turning complex data into clear, actionable recommendations and collaborating with stakeholders to achieve marketing goals.

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Experience Level

Expert
Expert
Intermediate
Intermediate
Intermediate

Language

English
Fluent
Dutch
Advanced
Twi
Advanced
Russian
Beginner

Work Experience

PPC Manager (Contract) at JD Sports
April 1, 2025 - April 1, 2025
Led Black Friday and Christmas sale campaigns for Go Outdoor, Miles, and Blacks; collaborated with paid search teams to set up and optimize campaigns for maximum efficiency; tracked performance and produced actionable insights.
PPC Manager (Contract) at Climb Online
November 1, 2024 - November 1, 2024
Led PPC campaigns for multiple accounts on Google platforms; ensured continuous optimization for ROI and conducted audits to improve performance.
PPC Manager (Contract) at Rentokil
August 1, 2022 - November 18, 2025
Managed marketing teams across Europe, LATAM, and the Middle East; provided Google Ads advisory, created comprehensive reports and dashboards, and achieved CPA reductions and efficiency gains.
PPC Manager (Contract) at Publicis Group
July 1, 2022 - July 1, 2022
Grew accounts for a medical publisher client; managed search and shopping campaigns with six-figure annual budgets to maximize reach and efficiency.
PPC Manager at SMRS
March 1, 2022 - March 1, 2022
Managed university and employer accounts; performed budget optimization and ongoing performance improvements.
PPC Manager at OP OP Media
December 1, 2020 - December 1, 2020
Specialized in managing and growing accounts through Google and Facebook Ads; delivered client growth via data-driven strategies.
PPC Manager at Adrac
October 1, 2020 - October 1, 2020
Managed campaigns across Bing, Google, and Facebook; focused on lowering CPA and maximizing ROI for clients.

Education

Bachelor of Engineering (BEng) in Mechanical Engineering – 2:1 Honours at University of Salford
January 1, 2015 - January 1, 2019
A Levels (Maths, Travel and Tourism, Business) at Abraham Darby Academy
January 1, 2013 - January 1, 2015
GCSEs (Maths, Double Science, RE, French, Business, English) at Kings CE School
January 1, 2008 - January 1, 2013

Qualifications

A Levels (Maths, Travel and Tourism, Business)
January 1, 2013 - January 1, 2015
GCSEs (Maths, Double Science, Religious Education, French, Business, English)
January 1, 2008 - January 1, 2013
Bachelor of Engineering (BEng) in Mechanical Engineering – 2:1 Honours
January 1, 2015 - January 1, 2019

Industry Experience

Software & Internet, Education, Healthcare, Retail, Media & Entertainment, Professional Services