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I’m Steve Craven, a Salesforce AI & MarTech Lead with 10+ years of experience across digital marketing and data. I design data-driven customer journeys and scalable automation that align technology, performance, governance, and customer experience. I unite diverse data sources into unified profiles, enable privacy-by-design, and drive measurable lift in targeting, activation, and decisioning. Beyond the tech, I lead cross-functional teams to turn business needs into repeatable, tested journeys and AI-enabled experiences. I’m passionate about turning insights into action and helping organisations grow through data, automation, and customer-centric marketing.…I’m Steve Craven, a Salesforce AI & MarTech Lead with 10+ years of experience across digital marketing and data. I design data-driven customer journeys and scalable automation that align technology, performance, governance, and customer experience. I unite diverse data sources into unified profiles, enable privacy-by-design, and drive measurable lift in targeting, activation, and decisioning. Beyond the tech, I lead cross-functional teams to turn business needs into repeatable, tested journeys and AI-enabled experiences. I’m passionate about turning insights into action and helping organisations grow through data, automation, and customer-centric marketing.

Steve Craven

Data Scientist, AI Strategy Consultant, Marketing Strategist, +2

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I’m Steve Craven, a Salesforce AI & MarTech Lead with 10+ years of experience across digital marketing and data. I design data-driven customer journeys and scalable automation that align technology, performance, governance, and customer experience. I unite diverse data sources into unified profiles, enable privacy-by-design, and drive measurable lift in targeting, activation, and decisioning. Beyond the tech, I lead cross-functional teams to turn business needs into repeatable, tested journeys and AI-enabled experiences. I’m passionate about turning insights into action and helping organisations grow through data, automation, and customer-centric marketing.…I’m Steve Craven, a Salesforce AI & MarTech Lead with 10+ years of experience across digital marketing and data. I design data-driven customer journeys and scalable automation that align technology, performance, governance, and customer experience. I unite diverse data sources into unified profiles, enable privacy-by-design, and drive measurable lift in targeting, activation, and decisioning. Beyond the tech, I lead cross-functional teams to turn business needs into repeatable, tested journeys and AI-enabled experiences. I’m passionate about turning insights into action and helping organisations grow through data, automation, and customer-centric marketing.

Available to hire

I’m Steve Craven, a Salesforce AI & MarTech Lead with 10+ years of experience across digital marketing and data. I design data-driven customer journeys and scalable automation that align technology, performance, governance, and customer experience. I unite diverse data sources into unified profiles, enable privacy-by-design, and drive measurable lift in targeting, activation, and decisioning.

Beyond the tech, I lead cross-functional teams to turn business needs into repeatable, tested journeys and AI-enabled experiences. I’m passionate about turning insights into action and helping organisations grow through data, automation, and customer-centric marketing.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

SALESFORCE AI & MARTECH LEAD at cmr

September 1, 2024 - Present

Design, build, and optimise Salesforce Data Cloud, Marketing Cloud, and related integrations to automate communications with candidates and clients. Leads end-to-end execution, from requirements gathering and QA to documentation and activation, and collaborates with stakeholders to align marketing with business goals and drive multi-channel engagement.

DIGITAL OPTIMISATION SENIOR SPECIALIST at Belong (Telstra)

March 1, 2020 - September 1, 2024

SFMC subject-matter expert and lead for automations, data integrations, emails, journeys, SQL, JavaScript, APIs. Managed end-to-end campaign execution, quality assurance, activation, and documentation; mentored the development team and established technical standards.

SALESFORCE MARKETING CLOUD CONSULTANT at Datarati

February 1, 2019 - March 1, 2020

Salesforce consulting for multiple clients, strategy workshops, and solution design. Admin and development work on Salesforce Sales/Marketing Clouds and Datorama; focused on improving customer experience and campaign effectiveness.

SALESFORCE CRM MANAGER at Tabcorp (Keno)

May 1, 2018 - February 1, 2019

CRM and Salesforce Marketing Cloud management for Keno; data integration across systems; monthly Tableau reporting; SQL queries; end-to-end campaign lifecycle and audience design.

SALESFORCE CRM MANAGER at Oliver Hume

January 1, 2018 - May 1, 2018

SFMC SME during Marketo-to-Salesforce transition; journeys, data extensions, EDMs, templates; AMPScript; cloud pages; SFMC integration with Sales Cloud; internal training.

DIGITAL CONSULTANT at Cumulus Technologies

January 1, 2017 - January 1, 2018

SFMC/Journey design, Email Studio, MobileConnect; AMPScript; Salesforce CRM integrations; client training and solution design; project management for digital marketing deployments.

DATA INTEGRATION SPECIALIST AND CLOUD ENGINEER at Cumulus Technologies

April 1, 2013 - January 1, 2017

Implementation of integration and cloud-based solutions; pre-sales demonstrations; project management; Salesforce and Oracle Finance integrations; geospatial considerations.