SD

Steve Duncan

Available to hire

Freelance graphic designer, art director, and creative strategist with deep experience across broadcast television, brand identity, print, digital, UI/UX, and AI-assisted creative production.

About

Freelance graphic designer, art director, and creative strategist with deep experience across broadcast television, brand identity, print, digital, UI/UX, and AI-assisted creative production. Known for keeping brand and standards tight across teams, agencies, and every platform imaginable.

  • 26 years' experience
  • Joined April 2026

Industry experience

  • Media & Entertainment
  • Manufacturing
  • Professional Services

Work experience· 8 roles

Creative Director / Freelance Designer · Self Employed (Lula Creative)Apr 2026 – Present · 8 mos

Provides independent graphic design, brand identity, art direction, and creative direction across print, digital, UI/UX, and motion graphics. Founder of Lula Creative, a boutique studio specializing in brand identity and visual communications for small and mid-sized businesses. Open to full-time, contract, and project-based work (remote, hybrid, or on-site in Edmonton).

Creative Director / Freelance Designer · Self EmployedApr 2026 – Present · 8 mos

Providing independent graphic design, brand identity, art direction, and creative direction services across print, digital, UI/UX, motion graphics, and more. Founder of Lula Creative, a boutique design studio specializing in brand identity and visual communications for small and mid-sized businesses. Open to full-time, contract, and project-based opportunities — remote, hybrid, or on-site in Edmonton.

Graphic Designer · Arctic Spas (Blue Falls Manufacturing)Sep 2022 – Apr 2026 · 3 yrs 8 mos

Owned all creative across print, digital, social media, signage, trade show displays, and brand standards for a premium hot tub brand. Sole in-house designer for part of my time there; later part of a small team where everyone took projects from brief to delivery. Led development of a new product brochure balancing technical detail with the aspirational feel a premium brand demands. Managed day-to-day relationships with external agencies, printers, and production partners.

Art Director (Contract) · LevvenJan 2020 – Jul 2020 · 7 mos
Art Director · LevvenJan 2020 – Jul 2020 · 7 mos
Owner / Creative Director · Squrl DesignOct 2017 – Sep 2022 · 5 yrs
Creative Director · Anthem Sports & Entertainment Inc.Jan 2008 – Jan 2017 · 9 yrs 1 mo
Broadcast & Graphic Designer · CTVJan 2000 – Jan 2008 · 8 yrs 1 mo

Education

Bachelor of Arts, English Language & Literature · The University of Western Ontario1990 – 1993
Bachelor of Arts (English Language & Literature) · The University of Western Ontario2030 – 2026
Bachelor of Arts, English Language & Literature · The University of Western Ontario0001

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