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Creative Director and graphic design professional with 20+ years across broadcast, brand identity, print, digital, UI/UX, and AI-assisted production, including building an entire TV network from scratch. Known for keeping brand standards tight while collaborating across teams, agencies, and platforms. Currently freelancing as part of a boutique studio focused on brand identity and visual communications. I help businesses turn first impressions into consistent, platform-ready design systems—supported by modern AI workflows and production-ready execution.…Creative Director and graphic design professional with 20+ years across broadcast, brand identity, print, digital, UI/UX, and AI-assisted production, including building an entire TV network from scratch. Known for keeping brand standards tight while collaborating across teams, agencies, and platforms. Currently freelancing as part of a boutique studio focused on brand identity and visual communications. I help businesses turn first impressions into consistent, platform-ready design systems—supported by modern AI workflows and production-ready execution.

Steve Duncan

Graphic Designer, Art Director, Creative Director, +2

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Creative Director and graphic design professional with 20+ years across broadcast, brand identity, print, digital, UI/UX, and AI-assisted production, including building an entire TV network from scratch. Known for keeping brand standards tight while collaborating across teams, agencies, and platforms. Currently freelancing as part of a boutique studio focused on brand identity and visual communications. I help businesses turn first impressions into consistent, platform-ready design systems—supported by modern AI workflows and production-ready execution.…Creative Director and graphic design professional with 20+ years across broadcast, brand identity, print, digital, UI/UX, and AI-assisted production, including building an entire TV network from scratch. Known for keeping brand standards tight while collaborating across teams, agencies, and platforms. Currently freelancing as part of a boutique studio focused on brand identity and visual communications. I help businesses turn first impressions into consistent, platform-ready design systems—supported by modern AI workflows and production-ready execution.

Available to hire

Creative Director and graphic design professional with 20+ years across broadcast, brand identity, print, digital, UI/UX, and AI-assisted production, including building an entire TV network from scratch. Known for keeping brand standards tight while collaborating across teams, agencies, and platforms.

Currently freelancing as part of a boutique studio focused on brand identity and visual communications. I help businesses turn first impressions into consistent, platform-ready design systems—supported by modern AI workflows and production-ready execution.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Creative Director / Freelance Designer at Self Employed (Lula Creative)

April 1, 2026 - Present

Provides independent graphic design, brand identity, art direction, and creative direction across print, digital, UI/UX, and motion graphics. Founder of Lula Creative, a boutique studio specializing in brand identity and visual communications for small and mid-sized businesses. Open to full-time, contract, and project-based work (remote, hybrid, or on-site in Edmonton).

Creative Director / Freelance Designer at Self Employed

April 1, 2026 - Present

Providing independent graphic design, brand identity, art direction, and creative direction services across print, digital, UI/UX, motion graphics, and more. Founder of Lula Creative, a boutique design studio specializing in brand identity and visual communications for small and mid-sized businesses. Open to full-time, contract, and project-based opportunities — remote, hybrid, or on-site in Edmonton.

Graphic Designer at Arctic Spas (Blue Falls Manufacturing)

September 1, 2022 - April 1, 2026

Owned all creative across print, digital, social media, signage, trade show displays, and brand standards for a premium hot tub brand. Sole in-house designer for part of my time there; later part of a small team where everyone took projects from brief to delivery. Led development of a new product brochure balancing technical detail with the aspirational feel a premium brand demands. Managed day-to-day relationships with external agencies, printers, and production partners.

Art Director at Levven

January 1, 2020 - July 1, 2020

Contract Art Director responsible for all creative — graphic design, branding, video, and social media — for a smart home technology company. Built and rolled out brand standards during a focused engagement, running alongside Squrl Design.

Owner / Creative Director at Squrl Design

October 1, 2017 - September 1, 2022

Founded and operated boutique design studio serving small businesses with brand identity, print, and digital design. Focused on brand development work where first impressions matter most — defining how small businesses look and present themselves.

Creative Director at Anthem Sports & Entertainment Inc.

January 1, 2008 - January 1, 2017

Led all creative across a portfolio of sports and entertainment properties including Fight Network, GameTV, Roto Experts, and Impact Wrestling. Built and launched FNTSY Sports Network from the ground up — including full network branding, complex on-air interface design, and all supporting creative assets. Brand creation and rollout across broadcast, digital, and print — making sure everything held together across every platform. Motion graphics, show packages, and promotional materials — from concept through production. Worked directly with advertisers and sponsors on branded content and partnership creative.

Broadcast & Graphic Designer at CTV

January 1, 2000 - January 1, 2008

Designed broadcast graphics and on-air creative for a major Canadian television network, including eTalk Daily and Oscars coverage. Produced motion graphics, lower thirds, show packages, and promotional materials across sports and entertainment programming.