Developed and monitored SEO campaigns for 50+ businesses, improving search engine performance. Partnered with cross-functional teams (Facebook and SEM) to align product roadmap and SEO budgets ranging from $1,000-$3,000 per month. Managed portfolio spend of over $1.2M annually. Utilized keyword research and analytics tools (SEMrush, Google Analytics, Search Console and Keyword Planner). Developed and executed marketing strategies for SEO and optimized content for blogs and website pages.

SEO/SEM Manager at Clientele Portfolio (Aebeauty Supply; Shephard Health Chiropractic; Doorman Garage Doors; Get Clear Consulting; Taxcash PIF Inc.; Polar Promotions/Sportswear; Opus Consulting Group)

January 1, 2018 - December 31, 2023

Managed SEO/SEM for a diverse client portfolio. Conducted keyword and backlink research, on-page optimization, and full web presence creation/management. Produced online content (long-form web content, blogs, proposals, emails) and managed social media campaigns, influencer marketing, online events, and integrated marketing across paid and organic channels.

SEO Manager at Doorman Garage Doors

January 1, 2022 - December 31, 2023

SEO management and digital marketing campaigns (organic and PPC) created and managed.

SEO/Content Marketing Specialist at Megacash Bucks / Taxcash PIF

January 1, 2021 - December 31, 2022

SEO and creative content for a ‘family’ of 6 geographic websites. Social media ad campaigns (including display) created and managed. Short-term project with notable gains in first-view prospects and Google ranking, driving overall growth in visitors across all sites.

SEO/Content Marketing Specialist at Cabinet Reno

January 1, 2020 - December 31, 2021

SEO and creative content re-imagined and added; social media advertising; social and PPC plans created and managed.

Wordpress Web Designer / Copywriter at OCGL

January 1, 2018 - December 31, 2018

Wordpress web design, long-form copy and social media integration; offline event management and hosting; online hosting. Achieved Page 1 Google ranking in 2018 and produced email campaigns that grew the prospect pool.

SEO Manager at Yellow Pages Canada

January 1, 2023 - December 31, 2026

Developed and monitored SEO campaigns for 50+ businesses, improving search engine performance. Collaborated with cross-functional teams such as Facebook and SEM to align product roadmap and SEO budgets ranging from 1,000-3,000 CAD per month. Managed portfolio spend exceeding 1.2M CAD annually. Performed keyword research using SEMrush, Google Analytics, Search Console and Keyword Planner to broaden search terms and leverage clickstream data. Developed and executed marketing strategies for SEO and optimized content for blogs and website pages.

SEO/SEM Manager & Marketing Consultant at Clientele (Freelance)

January 1, 2018 - December 31, 2023

Provided SEO/SEM management and growth for a portfolio including AE Beauty Supply, Shepherd Health Chiropractic, Doorman Garage Doors, Get Clear Consulting, Taxcash PIF Inc., Polar Promotions/Sportswear, Opus Consulting Group (2018-2023). Led keyword and backlink research, built and managed complete web presence, AI/GAI link harvesting, and online content creation. Created long-form content (web pages, blog posts, proposals, email campaigns) and short-form content (social media campaigns, influencer marketing). Conducted online events (webinars) and offline marketing ideation, and managed paid and organic online advertising. Implemented content strategy across sites and produced email campaigns and social media posts. Notable successes include ranking improvements (mid-30s to Top 10 in 6 months) and overall growth in visitors across six websites.