With over 27 years of experience in corporate branding, visual identity, and marketing communications, I have helped organisations modernise and strengthen their brands while maintaining consistency across every customer touchpoint. Throughout my career, I have led branding and communication projects for renowned organisations including CapitaLand, AVA, Mediacorp, FairPrice, and the IMF/World Bank Annual Meetings. My expertise lies in evolving established brands by refining visual identity systems, developing brand guidelines, and designing cohesive marketing collateral across print and digital platforms. I understand how to refresh a brand without losing the equity and recognition it has already built. I am highly proficient in Adobe Illustrator, InDesign, and Photoshop, with extensive experience creating presentation templates, brochures, corporate publications, signage, and digital assets. I enjoy working closely with stakeholders to translate business objectives into modern, effective visual solutions while ensuring consistency and attention to detail. As a self-motivated designer with extensive experience collaborating with regional teams, I am comfortable working independently in a fully remote environment and delivering high-quality work within agreed timelines. I would welcome the opportunity to contribute my branding expertise to your project and help elevate your corporate identity with a refreshed, contemporary visual language. I look forward to discussing how my experience can support your objectives.

Steven Woo

With over 27 years of experience in corporate branding, visual identity, and marketing communications, I have helped organisations modernise and strengthen their brands while maintaining consistency across every customer touchpoint. Throughout my career, I have led branding and communication projects for renowned organisations including CapitaLand, AVA, Mediacorp, FairPrice, and the IMF/World Bank Annual Meetings. My expertise lies in evolving established brands by refining visual identity systems, developing brand guidelines, and designing cohesive marketing collateral across print and digital platforms. I understand how to refresh a brand without losing the equity and recognition it has already built. I am highly proficient in Adobe Illustrator, InDesign, and Photoshop, with extensive experience creating presentation templates, brochures, corporate publications, signage, and digital assets. I enjoy working closely with stakeholders to translate business objectives into modern, effective visual solutions while ensuring consistency and attention to detail. As a self-motivated designer with extensive experience collaborating with regional teams, I am comfortable working independently in a fully remote environment and delivering high-quality work within agreed timelines. I would welcome the opportunity to contribute my branding expertise to your project and help elevate your corporate identity with a refreshed, contemporary visual language. I look forward to discussing how my experience can support your objectives.

Available to hire

With over 27 years of experience in corporate branding, visual identity, and marketing communications, I have helped organisations modernise and strengthen their brands while maintaining consistency across every customer touchpoint.

Throughout my career, I have led branding and communication projects for renowned organisations including CapitaLand, AVA, Mediacorp, FairPrice, and the IMF/World Bank Annual Meetings. My expertise lies in evolving established brands by refining visual identity systems, developing brand guidelines, and designing cohesive marketing collateral across print and digital platforms. I understand how to refresh a brand without losing the equity and recognition it has already built.

I am highly proficient in Adobe Illustrator, InDesign, and Photoshop, with extensive experience creating presentation templates, brochures, corporate publications, signage, and digital assets. I enjoy working closely with stakeholders to translate business objectives into modern, effective visual solutions while ensuring consistency and attention to detail.

As a self-motivated designer with extensive experience collaborating with regional teams, I am comfortable working independently in a fully remote environment and delivering high-quality work within agreed timelines.

I would welcome the opportunity to contribute my branding expertise to your project and help elevate your corporate identity with a refreshed, contemporary visual language. I look forward to discussing how my experience can support your objectives.

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Language

English
Fluent
Chinese
Fluent

Work Experience

Senior Director at Landor
June 3, 2011 - September 30, 2011

Education

BA in Graphic Design at Auckland University of Technology
January 3, 1994 - December 19, 1997

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods