Marketing leader turned freelance video and digital specialist. I’ve led national marketing strategies for organisations including MHA and Rotherwood Healthcare, delivering measurable growth through SEO, PPC, paid social, and high-impact creative campaigns — including a 208% uplift in enquiries and 200%+ increase in conversions. With a Film/Cinema degree from the University of Derby, I combine strategic marketing expertise with hands-on video production and editing skills. I create performance-driven video content that strengthens brand identity and drives engagement across digital platforms. Services include: • Video editing & branded content • Marketing strategy & campaign planning • Paid social & Google Ads creative • Brand positioning & messaging • Data-driven performance optimisation Let’s create content that doesn’t just look good — it delivers results.…

Stewart King

Marketing leader turned freelance video and digital specialist. I’ve led national marketing strategies for organisations including MHA and Rotherwood Healthcare, delivering measurable growth through SEO, PPC, paid social, and high-impact creative campaigns — including a 208% uplift in enquiries and 200%+ increase in conversions. With a Film/Cinema degree from the University of Derby, I combine strategic marketing expertise with hands-on video production and editing skills. I create performance-driven video content that strengthens brand identity and drives engagement across digital platforms. Services include: • Video editing & branded content • Marketing strategy & campaign planning • Paid social & Google Ads creative • Brand positioning & messaging • Data-driven performance optimisation Let’s create content that doesn’t just look good — it delivers results.…

Available to hire

Marketing leader turned freelance video and digital specialist.

I’ve led national marketing strategies for organisations including MHA and Rotherwood Healthcare, delivering measurable growth through SEO, PPC, paid social, and high-impact creative campaigns — including a 208% uplift in enquiries and 200%+ increase in conversions.

With a Film/Cinema degree from the University of Derby, I combine strategic marketing expertise with hands-on video production and editing skills. I create performance-driven video content that strengthens brand identity and drives engagement across digital platforms.

Services include:
• Video editing & branded content
• Marketing strategy & campaign planning
• Paid social & Google Ads creative
• Brand positioning & messaging
• Data-driven performance optimisation

Let’s create content that doesn’t just look good — it delivers results.

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Work Experience

Head of Marketing at Rotherwood Healthcare
January 1, 2024 - November 1, 2025
Led the marketing function for maternity cover across Rotherwood’s portfolio of luxury care homes; aligned marketing strategies with occupancy and commercial goals; managed internal teams and agency partners; reported to CEO and COO. Key contributions included delivering a refreshed marketing strategy, overseeing campaigns (SEO, PPC, social media) with a 208% uplift in qualified enquiries, directing a brand alignment project, introducing data-led ROI reporting, and boosting regional occupancy and community engagement.
Marketing Relationship Manager at MHA Active App
January 1, 2023 - January 1, 2024
Managed a team of 5 to expand user community and establish partnerships nationwide to amplify reach of MHA Active; devised and executed robust marketing strategies to elevate app visibility and drive user acquisition; conducted market research to identify trends, assess competitive activities, and uncover opportunities for strategic alliances. Presented at the National Care Forum and cultivated valuable connections within the care sector.
Marketing Business Partner at MHA
January 1, 2018 - January 1, 2023
Fostered robust relationships with key stakeholders across the organisation, including CEO, Regional Directors, Area Managers, Home Managers, Digital Manager, Brand and Engagement, Fundraising, Corporate Affairs, and Customer Service. Executed full-scale marketing campaigns from concept to market; enhanced brand visibility and generated high-quality inquiries; refreshed brand guidelines and messaging; leveraged Google Ads, PPC and SEO to amplify reach; improved ROI and reduced CPC, driving conversions.
Business Development Executive at Reach PLC
January 1, 2014 - January 1, 2018
Oversaw advertising and marketing strategies (print and digital) for up to 40 clients monthly; monitored reports and responses to ensure client satisfaction; conducted research on client objectives to tailor solutions; generated sales exceeding £500K by managing a portfolio of 40 accounts; delivered engaging digital media marketing presentations to senior executives; fostered collaboration with cross-functional teams in marketing and sales.

Education

Bachelor of Arts in Film /Cinema/Video Studies at University of Derby
January 11, 2030 - February 24, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Healthcare, Media & Entertainment, Professional Services