Brand Designer at Bownet Sports

Designer | Branding | Marketing at Stone Creative

Full-cycle creative, brand development, and marketing—from concept and strategic planning through design, production, product launch, and post-launch performance analysis. Equally comfortable leading projects end-to-end or integrating into existing creative and marketing teams while coordinating with vendors, printers, manufacturers, photographers, developers, and other production partners. Creative & Brand Brand Development, Brand Management, Brand Identity Systems, Graphic Design, Creative Direction, Art Direction, Marketing Strategy Marketing Marketing Management, Product Launches, Retail Marketing, eCommerce Marketing, Email Marketing, Customer Segmentation, SEO, Google Analytics, Social Media Marketing, Event Marketing, Trade Show Graphics, POS / POP, Direct Mail, Catalog Design (Print & Digital), Copywriting (Long-Form, Features & Benefits) Packaging & Print Packaging Design, Packaging Production, CPG Packaging, Dielines & Mechanical Artwork, Prepress, Print Production, Color Management, Press Checks, Vendor Management, Pitch Decks Production Management Production Management, Project Management, Workflow Management, Vendor & Factory Coordination, Budget Management, Team Leadership, Freelancer Management, Cross-Department Coordination, Systems/Software Implementation Photo, Video & Audio Photography (Product, Lifestyle, Promotional), Videography, Video Editing & Production, Audio Editing & Production, 3D Design & Animation Technical Direction Directing Technical Execution (Web, 3D, API/Development), Managing Developers & Technical Specialists, Understanding Tool Capability Without Hands-on Coding AI & 3D ChatGPT, Claude, Microsoft Copilot, Adobe Firefly, NightCafe, Image Creation, Daz3D, Dimension, AfterEffects Software Adobe Creative Suite (Illustrator, Photoshop, InDesign, Premiere Pro, After Effects, Audition, Dimension, Firefly, Express), Microsoft Office (Word, Excel, PowerPoint), Google Workspace, macOS/iOS, Shopify

Driector of Marketing at Bownet Sports

• Built and led Bownet’s first in-house marketing department, developing the strategy, structure, systems, and execution needed to support a rapidly growing brand. • Developed brand identities and style guides for Bownet Sports and ancillary brands including ICE20, Southbat, No Errors, and EXO-Aid, establishing consistent brand positioning across markets and channels. • Designed and launched Bownet’s Shopify eCommerce platform, increasing direct-to-consumer sales by 40% and surpassing $1.1 million annually within the first year. • Leveraged Google Analytics and Shopify data to identify consumer trends, optimize customer segmentation, increase website traffic, and improve average order value. • Designed and produced packaging for Bownet Sports and ICE20 product lines, managing projects from concept and dielines through production-ready artwork, prepress, and manufacturing for domestic and international markets. • Developed targeted marketing across baseball, softball, soccer, volleyball, football, and lacrosse customer segments. • Led international marketing initiatives supporting growth in Canada, Mexico, Argentina, the UK, Germany, Poland, and Italy. • Directed and produced product and lifestyle photography, videography, and video production for advertising, eCommerce, social media, product launches, and brand marketing. • Directed creative production across digital and print, including advertising, promotional materials, and marketing content. • Established and grew Bownet’s presence across major social media platforms and developed retargeting programs for Bownet and ICE20. • Built and managed affiliate partnerships with organizations including AYSO, USA Softball, Ontario Soccer Association, and state soccer organizations to expand brand reach and market penetration.

Visual Merchandising Coordinator at Guitar Center

• Established Guitar Center’s first Visual Merchandising Department. • Produced and coordinated the fulfillment of assets for monthly sales campaigns across all retail locations. • Created the first monthly internal communication guide, an 88-page resource detailing sales campaign strategies and department-specific execution guidelines. • Developed and managed a 3-tier signage distribution system in collaboration with fulfillment vendors to meet the needs of a growing retail footprint. • Managed budgets and RFQs for signage, POP displays, merchandising materials, fulfillment logistics, and staffing requirements. • Designed and produced all in-store point-of-purchase displays and signage, maintaining brand consistency.

Production Manager at Guitar Center

Key Achievements: • Spearheaded production and design for Guitar Center’s Marketing group during a historic expansion, scaling operations from 19 to 250 stores. • High-volume marketing, managing and trafficking over 300 projects daily, ensuring 100% on-time delivery to meet sales and growth objectives across a 15-year tenure. Responsibilities: • Recruited, trained, and managed a team of production artists and freelancers to maintain creative quality and efficiency. • Oversaw vendor relationships and managed marketing budgets to optimize cost-effectiveness and performance. • Directed scheduling and production for company-wide marketing initiatives, ensuring alignment with strategic goals. • Provided art direction and design for diverse marketing materials, including catalogs, advertisements, and in-store promotions. • Produced and conducted interviews with renowned music artists for catalog features, enhancing brand credibility and engagement. • Coordinated and art-directed professional photoshoots to create compelling visual content aligned with brand identity.