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I’m Ben Stower, a creative storyteller and SEO-driven content strategist with 13 years’ experience across B2B, B2C and D2C brands. I help businesses change perspectives and capture audiences through high-performing blogs, landing pages, video scripts, social content and campaign copy—always anchored in search and user intent. From building SEO strategies and managing performance content teams to running research-led outreach and CRO/UX improvements, I turn ideas into measurable growth. I’ve supported clients with top rankings, millions of monthly organic views, stronger conversions and revenue gains—while collaborating closely with editors, designers, strategists and key stakeholders.…I’m Ben Stower, a creative storyteller and SEO-driven content strategist with 13 years’ experience across B2B, B2C and D2C brands. I help businesses change perspectives and capture audiences through high-performing blogs, landing pages, video scripts, social content and campaign copy—always anchored in search and user intent. From building SEO strategies and managing performance content teams to running research-led outreach and CRO/UX improvements, I turn ideas into measurable growth. I’ve supported clients with top rankings, millions of monthly organic views, stronger conversions and revenue gains—while collaborating closely with editors, designers, strategists and key stakeholders.

Ben Stower

Copywriter, SEO Expert, Content Strategist, +4

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I’m Ben Stower, a creative storyteller and SEO-driven content strategist with 13 years’ experience across B2B, B2C and D2C brands. I help businesses change perspectives and capture audiences through high-performing blogs, landing pages, video scripts, social content and campaign copy—always anchored in search and user intent. From building SEO strategies and managing performance content teams to running research-led outreach and CRO/UX improvements, I turn ideas into measurable growth. I’ve supported clients with top rankings, millions of monthly organic views, stronger conversions and revenue gains—while collaborating closely with editors, designers, strategists and key stakeholders.…I’m Ben Stower, a creative storyteller and SEO-driven content strategist with 13 years’ experience across B2B, B2C and D2C brands. I help businesses change perspectives and capture audiences through high-performing blogs, landing pages, video scripts, social content and campaign copy—always anchored in search and user intent. From building SEO strategies and managing performance content teams to running research-led outreach and CRO/UX improvements, I turn ideas into measurable growth. I’ve supported clients with top rankings, millions of monthly organic views, stronger conversions and revenue gains—while collaborating closely with editors, designers, strategists and key stakeholders.

Available to hire

I’m Ben Stower, a creative storyteller and SEO-driven content strategist with 13 years’ experience across B2B, B2C and D2C brands. I help businesses change perspectives and capture audiences through high-performing blogs, landing pages, video scripts, social content and campaign copy—always anchored in search and user intent.

From building SEO strategies and managing performance content teams to running research-led outreach and CRO/UX improvements, I turn ideas into measurable growth. I’ve supported clients with top rankings, millions of monthly organic views, stronger conversions and revenue gains—while collaborating closely with editors, designers, strategists and key stakeholders.

Skills

Experience Level

Expert

Expert

Expert

Expert

Work Experience

Senior Copywriter (Freelance) at Ben Stower Writing

February 1, 2025 - Present

Wrote 300+ travel articles for Islands.com, including multiple pieces that performed strongly in organic search. Produced and rewrote content for The Property Buying Company, contributing to 80%+ year-on-year organic content performance growth. Wrote for SaaS company Blinq to support top rankings and referencing for competitive SEO and GEO keywords. Created campaign copy including headlines, taglines, social posts, video scripts and billboards for re:act marketing agency, collaborating with cross-functional stakeholders such as editors, content managers and strategists.

Performance Content Director at Havas

August 1, 2021 - February 1, 2025

Developed and optimized SEO strategy and copy for 10+ client websites, increasing organic traffic, conversions and revenue by 40–135%. Managed a performance content team of four copywriters, producing 180+ blogs and 500+ landing/product pages annually. Conceptualised blogger and digital PR outreach campaigns to earn hundreds of high-authority backlinks. Researched, wrote and edited large volumes of blogs, landing pages and product descriptions to capture 2.5M+ monthly organic traffic. Delivered CRO and UX copywriting improvements that increased conversion rates by 22%, and pitched creative concepts that resulted in a 52% increase in leads.

Senior Copywriter (Freelance) at Ben Stower Writing

July 1, 2016 - August 1, 2021

Wrote 330+ articles, landing pages, advertorials, video scripts, social posts and OOH promos, increasing average brand engagement by 96%. Ideated video communications with 4,000+ views. Produced short- and long-form copy for luxury travel, hospitality and real estate brands, improving marketing conversions by 37%. Adapted tone of voice across art galleries, music and travel magazines, animal shelters, mortgage lenders and automotive brands. Led social media content strategy and writing for India’s largest tractor manufacturer, gaining 3,000+ followers over 18 months.

Senior Copywriter & Website Editor at Flight Centre

April 1, 2014 - June 1, 2016

Co-created, edited and wrote award-winning travel magazine Travel Ideas (180,000+ readership per issue). Wrote advertorial scripts for tour and cruise packages on Australia’s leading morning show, driving AUD 875,000 in sales. Edited and curated 2,000+ articles on the Flight Centre blog, increasing average time on page by 3 minutes and monthly visits by 650%. Crafted email campaigns that improved open rates by 31% and sign-up rates by 16%. Collaborated with designers on infographics generating 1,000+ social shares, 200+ backlinks and 16,000+ website visits. Managed content for Flight Centre’s main website, increasing organic traffic by 2,000%.