Available to hire
Having an multi-award-winning design career, with strategic leadership & innovation as my strong suits, this allows me to bring great value to branding & design roles.
I am also looking for a new challenge and ‘in-house’ positions sound like an amazing next step.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Dutch
Advanced
Work Experience
AI Automation Designer & Copywriter at Breez
April 1, 2025 - PresentThe World’s First Strategic AI Brand Designer (AI Agent) delivering quality design solutions in under 4 minutes.
Performance Coach for Designers at Mindstate
July 1, 2023 - PresentSupport for young professionals to achieve peak performance through fundamental reprogramming, coaching and mentorship.
Performance Coach for Designers at Mindstate & Mindstate Academy
July 1, 2023 - PresentProviding coaching services to designers to enhance performance, creativity, and professional skills.
Performance Coach for Designers at Mindstate & Mindstate Academy
July 1, 2023 - PresentProviding coaching and performance improvement for designers, helping unlock creativity and professional growth.
Performance Coach for Designers at Mindstate & Mindstate Academy
July 1, 2023 - PresentCoaching designers to optimize their performance, creativity, and career growth.
Performance Coach for Designers at Mindstate & Mindstate Academy
July 1, 2023 - June 16, 2024Coaching and supporting designers to improve their performance, creativity, and career development. Offering mentorship and training in design mindset and productivity.
Co-owner, COO, Brand Lead, Senior Designer at CBDirective & Dispensr
December 31, 2022 - July 9, 2025Managed business operations, led brand projects, and created senior-level design work. Successfully sold the business achieving a six-figure exit.
Co-owner, COO, Brand Lead, Senior Designer at CBDirective & Dispensr
December 31, 2022 - July 9, 2025Co-owner and senior leader focusing on operational management, brand strategy, and senior design responsibilities. Grew business successfully and sold the company as a six-figure business.
Co-owner, COO, Brand Lead, Senior Designer at CBDirective & Dispensr
December 31, 2022 - July 9, 2025Co-led and managed operations while serving as Brand Lead and Senior Designer for a six-figure business, overseeing brand strategy, project execution, and team leadership.
Co-owner, COO, Brand Lead, Senior Designer at CBDirective & Dispensr
January 1, 2017 - December 31, 2022Oversaw operations and led brand design initiatives while managing business growth that culminated in selling a six-figure business. Contributed senior design expertise and strategic direction.
Freelance Strategic Brand Designer, Owner at Studio3B
June 1, 2011 - PresentSupporting start-ups & entrepreneurs with successful brand launches and communication campaigns.
Strategic Brand Designer, Owner at Studio3B
June 1, 2011 - PresentLeading branding and design projects, providing creative direction, and managing client relations across Amsterdam and Driebergen. Deliver strategic brand design solutions while overseeing business operations.
Strategic Brand Designer, Owner at Studio3B
June 1, 2011 - PresentOwner and Strategic Brand Designer responsible for creative direction, brand strategy, and delivering integrated branding solutions. Managing client relationships and leading design projects including advertising, corporate communication, and web design.
Strategic Brand Designer, Owner at Studio3B
June 1, 2011 - PresentOwner and Strategic Brand Designer providing comprehensive branding and design services to clients. Leading multiple projects with a strategic approach, including brand development, communications, digital design, and marketing strategy.
Strategic Brand Designer, Owner at Studio3B
June 1, 2011 - June 16, 2024Leading the creative direction and strategic branding for diverse clients while running the studio. Responsibilities include brand design, project management, and client relations across various media and communication channels.
Senior Strategic Brand Designer (Design Director) at Total Design, Amsterdam, NL
May 31, 2011 - July 9, 2025Led strategic brand design initiatives, directed design teams, and managed high-level client projects.
Senior Strategic Brand Designer (Design Director) at Total Design
May 31, 2011 - July 9, 2025Led strategic branding and design projects, managed creative teams, and developed corporate branding and communication materials.
Senior Strategic Brand Designer, (Design Director) at Total Design, Amsterdam, NL
May 31, 2011 - July 9, 2025Led strategic brand design projects with a focus on identity, communications, and integrated marketing, managing teams and directing creative output.
Senior Strategic Brand Designer, Copywriter at Total Design
June 1, 2007 - May 31, 2011Award-winning design and marketing for Fortune 1000 clients (Air France, KLM Cargo, Hyundai, HFC).
Senior Strategic Brand Designer, (Design Director) at Total Design
June 1, 2007 - May 31, 2011Senior role focused on strategic brand design and design direction for multiple projects and clients, ensuring high quality and effective branding solutions.
Senior Graphic Designer / Studio Manager at Sinot Design Associates, Laren, NL
May 31, 2007 - July 9, 2025Designed graphic materials, managed studio operations, and supervised creative teams.
Senior Graphic Designer / Studio Manager at Sinot Design Associates
May 31, 2007 - July 9, 2025Senior graphic designer and studio manager overseeing design projects and studio operations.
Senior Graphic Designer / Studio Manager at Sinot Design Associates, Laren, NL
May 31, 2007 - July 9, 2025Managed studio operations and led graphic design projects including branding, print, and corporate communications.
Senior Graphic Designer / Studio Manager at Sinot Design Associates
April 1, 2005 - May 31, 2007Managed the studio team and contributed as a senior graphic designer, overseeing design projects and ensuring smooth studio operations.
Graphic Designer at Grady, Campbell Inc., Chicago, IL, USA
April 30, 2002 - July 9, 2025Engaged in graphic design projects across various media formats for clients.
Graphic Designer at Grady, Campbell Inc.
April 30, 2002 - July 9, 2025Graphic design work in a corporate environment.
Graphic Designer at Grady, Campbell Inc., Chicago, IL, USA
April 30, 2002 - July 9, 2025Provided graphic design support for various projects including print and visual communications.
Resercher, Writer, Illustrator, Designer & Producer at Explore Books
July 1, 2001 - June 30, 2015Researched, toured, wrote, illustrated, designed & produced 9 kids books, website, interactive app & YouTube channel with 18.5m views.
Graphic Designer, Copywriter at Grady, Campbell Inc.
June 1, 1998 - April 30, 2002Multi-award-winning designs for Fortune 500 clients (IBM, SONY, Oprah, ABC, Swatch).
Graphic Designer at Grady, Campbell Inc.
June 1, 1998 - April 30, 2002Graphic design duties on various projects including marketing materials, branding, and print design.
Education
Bachelor of Fine Arts at Western Michigan University
January 1, 1994 - December 31, 1998Bachelor of Fine Arts at Western Michigan University
January 1, 1994 - December 31, 1998Bachelor of Fine Arts in Graphic Design at Western Michigan University
January 1, 1994 - December 31, 1998Bachelor of Fine Arts at Western Michigan University
January 1, 1994 - December 31, 1998Bachelor of Fine Arts in Graphic Design at Western Michigan University
January 1, 1994 - January 1, 1998Qualifications
Certified Heroic Coach
January 1, 2022 - December 31, 2023Certified Virtual Coach
January 1, 2022 - December 31, 2022Master Certified Life Coach (ICF)
January 1, 2022 - December 31, 2022Certified Mindfulness Mentor
January 1, 2022 - December 31, 2022Certified Meditation Teacher
January 1, 2022 - December 31, 2022Business Dutch individual training
January 1, 2008 - December 31, 2008Dutch Integration course (NT2 Diploma)
January 1, 2004 - December 31, 2005Certified Heroic Coach
January 1, 2022 - December 31, 2023Certified Virtual Coach
January 1, 2022 - December 31, 2022Master Certified Life Coach (ICF)
January 1, 2022 - December 31, 2022Certified Mindfulness Mentor
January 1, 2022 - December 31, 2022Certified Meditation Teacher
January 1, 2022 - December 31, 2022Dutch Integration course (NT2 Diploma)
January 1, 2004 - December 31, 2005Certified Heroic Coach
January 1, 2022 - December 31, 2023Certified Virtual Coach
January 1, 2022 - December 31, 2022Master Certified Life Coach (ICF)
January 1, 2022 - December 31, 2022Certified Mindfulness Mentor
January 1, 2022 - December 31, 2022Certified Meditation Teacher
January 1, 2022 - December 31, 2022Certified Heroic Coach
January 1, 2022 - December 31, 2023Certified Virtual Coach
January 1, 2022 - December 31, 2022Master Certified Life Coach (ICF)
January 1, 2022 - December 31, 2022Certified Mindfulness Mentor
January 1, 2022 - December 31, 2022Certified Meditation Teacher
January 1, 2022 - December 31, 2022Certified Heroic Coach (ICF)
January 1, 2022 - December 31, 2023Master Life Coach (ICF)
January 1, 2022 - December 31, 2023Mindfulness Mentor & Meditation Teacher
January 1, 2022 - December 31, 2023Industry Experience
Financial Services, Professional Services, Government, Media & Entertainment, Education, Transportation & Logistics, Real Estate & Construction, Healthcare, Travel & Hospitality, Software & Internet, Retail
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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