Lisa B
I'm Lisa A. Brown, a social media strategist and marketing leader with 10+ years of experience developing story-driven content strategies that increase engagement, strengthen brand voice, and drive measurable growth.
About
I’m Lisa A. Brown, a social media strategist and marketing leader with 10+ years of experience developing story-driven content strategies that increase engagement, strengthen brand voice, and drive measurable growth.
I blend culture, storytelling, and analytics to create resonant brand narratives across digital platforms. I lead multi-channel social campaigns, produce thought leadership content, manage influencer collaborations, and deliver data-informed performance insights to stakeholders.
- 5 years' experience
- Joined March 2026
Skills· 2
Industry experience
- Media & Entertainment
- Professional Services
- Financial Services
- Retail
More experts in Columbus, United States
Work experience
Lead content strategy and storytelling development for multiple client accounts, aligning brand voice with audience behavior and cultural trends. Develop and execute social media campaigns across Instagram, LinkedIn, Facebook, and emerging platforms. Create long-form and short-form content including blog posts, thought leadership, social copy, and video scripts. Build and manage content calendars aligned with annual marketing goals and KPIs. Oversee creative direction and ensure storytelling quality across social platforms. Coordinate influencer partnerships and community collaborations to expand audience reach. Monitor engagement metrics, perform A/B testing, and optimize campaigns based on analytics. Present monthly performance insights and strategy recommendations to stakeholders.
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