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I'm an experienced marketing and communications freelancer with a background in journalism. I've honed my skills in developing and executing strategic campaigns, managing client relationships, and delivering targeted content across digital and traditional channels. I pride myself on a clear, audience-first approach to messaging and brand development. I currently run Studio Maddison, supporting businesses across the UK and Australia with marketing, copywriting, and communications. I also serve as Marketing Manager at a start-up, where I've helped build the marketing function from the ground up, driving engagement and brand awareness. I love collaborating with creatives and stakeholders to create coherent and impactful campaigns.…I'm an experienced marketing and communications freelancer with a background in journalism. I've honed my skills in developing and executing strategic campaigns, managing client relationships, and delivering targeted content across digital and traditional channels. I pride myself on a clear, audience-first approach to messaging and brand development. I currently run Studio Maddison, supporting businesses across the UK and Australia with marketing, copywriting, and communications. I also serve as Marketing Manager at a start-up, where I've helped build the marketing function from the ground up, driving engagement and brand awareness. I love collaborating with creatives and stakeholders to create coherent and impactful campaigns.

Maddie Manwaring

Marketing Strategist, Content Creator, Copywriter, +2

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I'm an experienced marketing and communications freelancer with a background in journalism. I've honed my skills in developing and executing strategic campaigns, managing client relationships, and delivering targeted content across digital and traditional channels. I pride myself on a clear, audience-first approach to messaging and brand development. I currently run Studio Maddison, supporting businesses across the UK and Australia with marketing, copywriting, and communications. I also serve as Marketing Manager at a start-up, where I've helped build the marketing function from the ground up, driving engagement and brand awareness. I love collaborating with creatives and stakeholders to create coherent and impactful campaigns.…I'm an experienced marketing and communications freelancer with a background in journalism. I've honed my skills in developing and executing strategic campaigns, managing client relationships, and delivering targeted content across digital and traditional channels. I pride myself on a clear, audience-first approach to messaging and brand development. I currently run Studio Maddison, supporting businesses across the UK and Australia with marketing, copywriting, and communications. I also serve as Marketing Manager at a start-up, where I've helped build the marketing function from the ground up, driving engagement and brand awareness. I love collaborating with creatives and stakeholders to create coherent and impactful campaigns.

Available to hire

I’m an experienced marketing and communications freelancer with a background in journalism. I’ve honed my skills in developing and executing strategic campaigns, managing client relationships, and delivering targeted content across digital and traditional channels. I pride myself on a clear, audience-first approach to messaging and brand development.

I currently run Studio Maddison, supporting businesses across the UK and Australia with marketing, copywriting, and communications. I also serve as Marketing Manager at a start-up, where I’ve helped build the marketing function from the ground up, driving engagement and brand awareness. I love collaborating with creatives and stakeholders to create coherent and impactful campaigns.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Work Experience

Senior Marketing Assistant at FTI Consulting, Forensics and Litigation UK

April 30, 2025 - July 30, 2025

Managed social media copywriting, organic and paid campaigns, produced creative assets, planned multi-channel campaigns supporting web, social, events and sponsorships, and provided copywriting and SEO content for website landing pages. Supported internal communications through reports, newsletters, and email content. Coordinated event support including mailing lists, invites, event promotion, and content editing across multiple platforms.

Marketing Manager at nativspace UK

April 1, 2025 - Present

Built and managed the marketing function for a flexible office space brokerage start-up, driving awareness and engagement across digital channels. Defined brand personality and visual identity, led website development including SEO and content management, produced social media content, created segmented email campaigns, led multi-channel campaign strategy, analyzed performance metrics, and collaborated with founders to align marketing with business goals.

Marketing Executive and Digital Content Creator at Qscan Group

February 28, 2025 - July 30, 2025

Managed marketing for five businesses with 75+ clinics nationwide. Co-led project to build six new company websites, handling agency brief, UX/UI collaboration, content writing, uploads, launch communications, and ongoing site maintenance. Managed 15+ social media pages, increased web traffic by 41%, expanded social following by over 75%, coordinated a national photoshoot for branding, rebranded digital and print assets for style consistency and cost efficiency. Planned and executed marketing strategies resulting in new business valued over $1 million/month. Responsibilities included website and content management, stakeholder engagement, copywriting, photography and videography coordination, graphic design, event and trade show support, advertising campaign execution, and administrative and budgeting tasks.

Founder at Studio Maddison

April 1, 2023 - Present

Founded and run Studio Maddison, providing freelance services including strategic marketing, copywriting, and communications support to a range of clients across the UK and Australia. Responsibilities include crafting website copy, brand messaging, editorial articles, social media content, strategy development, social media management, website builds, brand refreshes, press releases, and campaign support. Collaborate with designers, developers, and other creatives to deliver cohesive, on-brand results.

Marketing Coordinator at dtb! Advertising

March 1, 2022 - Present

Managed a diverse client portfolio including hospitality, SMEs, non-profits, local council, and law firms. Conducted research, copywriting, editing for editorial, PR strategy, eDMs, website copy, and print collateral. Managed client social media accounts involving planning, competitor analysis, content creation, posting, designing, and copywriting. Executed paid search and social campaigns across platforms and provided event planning and client services support.

Senior Journalist + Digital Producer at News Corp

February 28, 2022 - July 30, 2025

Advanced from cadet journalist to senior journalist reporting for regional and metro papers and online platforms. Covered police, courts, crime, general, and breaking news. As digital producer, subedited articles, managed publication website pages, and created, scheduled, and monitored social media content for both breaking news and scheduled articles.