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Tonianne Tartaro

Available to hire

I'm a Creative Director with 14 years building brand identities for major artists, most recently as VP of Design at RCA Records.

About

I’m a Creative Director with 14 years building brand identities for major artists, most recently as VP of Design at RCA Records. I’ve led visual direction for artists like LISA, SZA, and Justin Timberlake, turning their music into cohesive visual worlds across platforms, campaigns, and content. A 4x CLIO Award winner, I love partnering with independent artists, podcast hosts, and content creators who want a true creative collaborator, not just someone executing a brief.

  • 13 years' experience
  • Joined June 2026

Languages

  • EnglishFluent

Industry experience

  • Media & Entertainment

More experts in Orlando, United States

Work experience· 4 roles

Vice President, Design · RCA RecordsJan 2021 – Aug 2025 · 4 yrs 8 mos

Led RCA Records’ multidisciplinary design function across ~50 releases annually, partnering with C-suite and artist teams; built and scaled a 10+ person creative organization; directed hands-on campaign creative for platinum-selling acts; owned end-to-end digital strategy for the label's roster and launched 50+ artist websites and digital campaigns. Implemented intake/workflow systems, reduced approval cycles, and mentored junior designers, while managing 15+ external partners to ensure cohesive brand expression.

Digital Creative Director · RCA RecordsJul 2017 – Jan 2021 · 3 yrs 7 mos

Directed digital creative strategy across the label's digital campaigns; built the in-house digital design and motion department (grew from 1 to 8); reduced external agency reliance; oversaw 100+ web, social, and advertising deliverables for the roster; led the migration to responsive mobile-first sites and mentored designers.

Senior Digital Designer · Atlantic RecordsJun 2012 – Jul 2017 · 5 yrs 2 mos

Designed and executed digital collateral and campaigns for major artists; contributed to 50+ artist websites and digital campaigns; migrated legacy mobile sites to responsive designs; collaborated with UX/development on A/B testing to improve engagement and conversion.

Art Director · Heartbeat IdeasMar 2012 – May 2012 · 3 mos

Education

BFA, Graphic Design · School Of Visual Arts2030 – 2026

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