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I'm a Creative Director with 14 years building brand identities for major artists, most recently as VP of Design at RCA Records. I've led visual direction for artists like LISA, SZA, and Justin Timberlake, turning their music into cohesive visual worlds across platforms, campaigns, and content. A 4x CLIO Award winner, I love partnering with independent artists, podcast hosts, and content creators who want a true creative collaborator, not just someone executing a brief.…I'm a Creative Director with 14 years building brand identities for major artists, most recently as VP of Design at RCA Records. I've led visual direction for artists like LISA, SZA, and Justin Timberlake, turning their music into cohesive visual worlds across platforms, campaigns, and content. A 4x CLIO Award winner, I love partnering with independent artists, podcast hosts, and content creators who want a true creative collaborator, not just someone executing a brief.

Tonianne Tartaro

Creative Director, Art Director, Graphic Designer, +7

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I'm a Creative Director with 14 years building brand identities for major artists, most recently as VP of Design at RCA Records. I've led visual direction for artists like LISA, SZA, and Justin Timberlake, turning their music into cohesive visual worlds across platforms, campaigns, and content. A 4x CLIO Award winner, I love partnering with independent artists, podcast hosts, and content creators who want a true creative collaborator, not just someone executing a brief.…I'm a Creative Director with 14 years building brand identities for major artists, most recently as VP of Design at RCA Records. I've led visual direction for artists like LISA, SZA, and Justin Timberlake, turning their music into cohesive visual worlds across platforms, campaigns, and content. A 4x CLIO Award winner, I love partnering with independent artists, podcast hosts, and content creators who want a true creative collaborator, not just someone executing a brief.

Available to hire

I’m a Creative Director with 14 years building brand identities for major artists, most recently as VP of Design at RCA Records. I’ve led visual direction for artists like LISA, SZA, and Justin Timberlake, turning their music into cohesive visual worlds across platforms, campaigns, and content. A 4x CLIO Award winner, I love partnering with independent artists, podcast hosts, and content creators who want a true creative collaborator, not just someone executing a brief.

Skills

Branding

Web Design

Experience Level

Branding

Expert

Web Design

Expert

Language

English

Fluent

Work Experience

Vice President, Design at RCA Records

January 1, 2021 - August 1, 2025

Led RCA Records’ multidisciplinary design function across ~50 releases annually, partnering with C-suite and artist teams; built and scaled a 10+ person creative organization; directed hands-on campaign creative for platinum-selling acts; owned end-to-end digital strategy for the label's roster and launched 50+ artist websites and digital campaigns. Implemented intake/workflow systems, reduced approval cycles, and mentored junior designers, while managing 15+ external partners to ensure cohesive brand expression.

Digital Creative Director at RCA Records

July 1, 2017 - January 1, 2021

Directed digital creative strategy across the label's digital campaigns; built the in-house digital design and motion department (grew from 1 to 8); reduced external agency reliance; oversaw 100+ web, social, and advertising deliverables for the roster; led the migration to responsive mobile-first sites and mentored designers.

Senior Digital Designer at Atlantic Records

June 1, 2012 - July 1, 2017

Designed and executed digital collateral and campaigns for major artists; contributed to 50+ artist websites and digital campaigns; migrated legacy mobile sites to responsive designs; collaborated with UX/development on A/B testing to improve engagement and conversion.

Art Director at Heartbeat Ideas

March 1, 2012 - May 1, 2012

Art-directed website and marketing collateral redesign for Sientra, translating complex medical information into clear digital and print design; collaborated with copywriters and ensured adherence to healthcare industry standards.