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I help businesses stop wasting ad spend by turning underperforming Meta campaigns into predictable lead generation and measurable growth. My focus is lowering CPL, improving lead quality, and scaling profitable ROAS through strategy, audience research, and continuous optimization. I combine performance marketing with hands-on creative execution—graphic design, video editing, and AI-enabled tools—so campaigns are not only data-driven, but also visually compelling and aligned with conversion goals.…I help businesses stop wasting ad spend by turning underperforming Meta campaigns into predictable lead generation and measurable growth. My focus is lowering CPL, improving lead quality, and scaling profitable ROAS through strategy, audience research, and continuous optimization. I combine performance marketing with hands-on creative execution—graphic design, video editing, and AI-enabled tools—so campaigns are not only data-driven, but also visually compelling and aligned with conversion goals.

Hafiz Subhan Asim

Performance Marketer, Digital Marketer, Marketing Consultant, +2

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I help businesses stop wasting ad spend by turning underperforming Meta campaigns into predictable lead generation and measurable growth. My focus is lowering CPL, improving lead quality, and scaling profitable ROAS through strategy, audience research, and continuous optimization. I combine performance marketing with hands-on creative execution—graphic design, video editing, and AI-enabled tools—so campaigns are not only data-driven, but also visually compelling and aligned with conversion goals.…I help businesses stop wasting ad spend by turning underperforming Meta campaigns into predictable lead generation and measurable growth. My focus is lowering CPL, improving lead quality, and scaling profitable ROAS through strategy, audience research, and continuous optimization. I combine performance marketing with hands-on creative execution—graphic design, video editing, and AI-enabled tools—so campaigns are not only data-driven, but also visually compelling and aligned with conversion goals.

Available to hire

I help businesses stop wasting ad spend by turning underperforming Meta campaigns into predictable lead generation and measurable growth. My focus is lowering CPL, improving lead quality, and scaling profitable ROAS through strategy, audience research, and continuous optimization.

I combine performance marketing with hands-on creative execution—graphic design, video editing, and AI-enabled tools—so campaigns are not only data-driven, but also visually compelling and aligned with conversion goals.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

MetaMask

Beginner

Work Experience

Upwork Freelance Graphic Designer | Performance Marketer | Video Editor at Upwork

April 1, 2026 - Present

Provided freelance graphic design, performance marketing, and video editing services for clients across multiple industries. Designed brand identities, social media creatives, and marketing materials. Managed Meta ads for lead generation, customer acquisition, and sales growth. Created short-form marketing videos and edited promotional/brand content, and developed digital marketing strategies aligned to client goals.

Founder & CEO | Performance Marketing Specialist | Graphic Designer | Video Editor at GrowthPace

June 1, 2024 - Present

Founded and lead GrowthPace, delivering performance marketing (Meta ads and lead gen), graphic design, content creation, and video editing for local and international clients. Managed client communication, project management, campaign strategy, execution, creative delivery, and team coordination. Conducted audience targeting, retargeting, and ongoing campaign optimization focused on reducing CPL/CPA and improving lead quality and business growth. Provided hands-on creative support (design + video editing) to align marketing execution with performance objectives.

Al Nafees Sales Manager at Al Nafees

February 1, 2023 - December 1, 2025

Managed B2B client relationships and led the sales pipeline from prospecting through closing. Contributed to revenue growth through strategic sales efforts, handled sales reporting and follow-ups, and supported customer relationship management. Progressed from Sales Executive to Sales Manager, earning multiple Sales of the Month awards and recognition as a Quarter Sales Winner. Led negotiations, communication, and business development activities.