I am an MBA candidate with 5+ years of experience in marketing strategy, business development, sales operations, and AI consulting. I thrive on data-driven go-to-market plans that align product, sales, and customer success to accelerate growth. I build brand visibility and orchestrate multi-channel campaigns to drive customer acquisition in both B2B and B2C environments. I excel at leveraging analytics tools like GA4, Salesforce, and HubSpot to optimize campaign ROI and streamline GTM strategies. I am passionate about customer obsession, operational excellence, and delivering scalable results through AI-powered automation and thoughtful experimentation.

Subhobrata Sinha

I am an MBA candidate with 5+ years of experience in marketing strategy, business development, sales operations, and AI consulting. I thrive on data-driven go-to-market plans that align product, sales, and customer success to accelerate growth. I build brand visibility and orchestrate multi-channel campaigns to drive customer acquisition in both B2B and B2C environments. I excel at leveraging analytics tools like GA4, Salesforce, and HubSpot to optimize campaign ROI and streamline GTM strategies. I am passionate about customer obsession, operational excellence, and delivering scalable results through AI-powered automation and thoughtful experimentation.

Available to hire

I am an MBA candidate with 5+ years of experience in marketing strategy, business development, sales operations, and AI consulting. I thrive on data-driven go-to-market plans that align product, sales, and customer success to accelerate growth. I build brand visibility and orchestrate multi-channel campaigns to drive customer acquisition in both B2B and B2C environments.

I excel at leveraging analytics tools like GA4, Salesforce, and HubSpot to optimize campaign ROI and streamline GTM strategies. I am passionate about customer obsession, operational excellence, and delivering scalable results through AI-powered automation and thoughtful experimentation.

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Language

English
Fluent

Work Experience

Marketing & Growth Strategy Lead at Calibrate AI
August 1, 2025 - Present
Lead marketing, sales, and client-success operations for an AI consulting startup, aligning go-to-market strategies with business development goals to drive customer acquisition. Built digital brand presence on LinkedIn from scratch, gaining 300+ followers in one month through content strategy, audience analytics, and AI-powered scheduling. Developed and delivered audience segmentation frameworks to drive personalized outreach, resulting in higher engagement and qualified lead volume.
Marketing Associate at Homewell Care Services
January 1, 2025 - May 31, 2025
Coordinated 3 integrated digital and print campaigns, driving a 25% increase in qualified leads within 6 months through CRM automation and social media strategy. Launched radio advertising campaigns and introduced call-attribution tracking via CRM tools, boosting lead generation by 20% in 3 months. Drove 30% growth in regional website traffic within 6 months through focused SEO optimization, Google Analytics insights, and content marketing strategies.
Digital Marketing Manager at GaapRT
June 1, 2024 - December 31, 2024
Contributed to 25% growth in LinkedIn follower base over 6 months by publishing data-driven content aligned with audience analytics, leveraging AI-powered scheduling and keyword optimization. Analyzed investor datasets for pre-seed funding opportunities, reducing research time by 40% through Excel-based data filtering and AI tools. Improved B2B campaign ROI by 25% by applying audience segmentation, A/B testing, and content optimization across CRM and social media platforms, reducing CAC.
Marketing Manager at Reliable Construction
December 1, 2022 - December 31, 2023
Led end-to-end digital transformation including SEO, social media strategy, and AI-powered content creation to increase brand visibility and drive inbound leads. Increased online inquiries by 25% through precision branding campaigns, content marketing, and customer engagement strategies. Boosted website organic traffic by 35% in 12 months by deploying SEO campaigns using Google Analytics, SEMrush, and technical on-page optimization. Managed a team of 10 sales and marketing associates, overseeing training programs and revenue targets.
Senior Business Development Associate at BYJU’S (Ed-Tech)
September 1, 2020 - November 30, 2022
Generated INR 1.5 crore+ (approx. $220K) in revenue with 95% customer retention through consultative selling, relationship management, and CRM-driven follow-up strategies. Conducted 1,500+ virtual and in-person student counseling sessions leveraging LeadSquared CRM and data analytics to deliver personalized recommendations. Spearheaded daily outbound engagement reaching 180+ prospective clients via telephonic and digital channels, contributing to a 30% increase in qualified lead conversion within 6 months. Consistently ranked among top performers through data-driven prospecting and deep customer understanding.
Technical Sales Executive at Qualicom Solutions Pvt Ltd
March 1, 2020 - August 31, 2020
Closed B2B sales for industrial equipment, securing the company’s first sanitizing tunnel deal worth $80,000 during the early COVID-19 demand surge. Enhanced lead conversion rate by 15% through systematic management of 500+ leads using Excel-based CRM tracking and pipeline optimization. Expanded territory reach by building a network of 200+ rice millers, driving a 30% increase in client inquiries through telephonic outreach and email campaigns.

Education

MBA at University of Massachusetts Boston
January 1, 2024 - May 31, 2026
B.Tech in Mechanical Engineering at Techno India University
August 1, 2016 - September 1, 2020

Qualifications

Meta Social Media Marketing Professional Certificate (Meta)
January 11, 2030 - March 24, 2026
Google Prompt Engineering for Generative AI
January 11, 2030 - March 24, 2026
Google Analytics (Coursera)
January 11, 2030 - March 24, 2026
Salesforce Sales Operations
January 11, 2030 - March 24, 2026
Business Analytics with Excel (Johns Hopkins University)
January 11, 2030 - March 24, 2026
Generative AI Leader (Google Cloud)
January 11, 2030 - March 24, 2026
Six Sigma Green Belt (Kennesaw State University)
January 11, 2030 - March 24, 2026

Industry Experience

Software & Internet, Education, Professional Services, Media & Entertainment, Other