Success Wokili

Content Creator & Creative Strategist at Freelancer

• Owned end to end production workflows across 50+ brand partnerships by managing content briefs, production timelines, and delivery schedules to ensure consistent execution and on time delivery. • Managed creator partnerships by building strong working relationships that ensured creators followed briefs, delivered quality assets, and met deadlines across 5 campaigns. • Increased engagement by 2–5x by reviewing raw footage with a TikTok native eye and providing direct, actionable feedback on hooks, pacing, energy, and storytelling structure to improve content performance. • Improved conversion rates by 30% by implementing structured A/B testing across modular ad structures including hooks, bodies, and CTAs to enable rapid iteration and optimization at scale. • Developed structured content briefs and creative direction to ensure alignment between brand voice, campaign objectives, and platform native content standards. • Delivered performance reports to clients outlining engagement trends, content insights, and strategic recommendations to refine future campaigns. • Built repeatable campaign workflows including content calendars, testing trackers, and performance dashboards to reduce operational chaos and improve production speed. • Conducted competitor and platform trend research to identify high retention content formats and replicate high performing creative structures. • Demonstrated high agency by sourcing backup creators and solving production bottlenecks in real time to maintain delivery timelines.