Suha Alattas

Lead Experience Strategist at W eBook

Owned and contributed to UX strategy across the platform experience, including discovery, booking, and membership/pricing journeys. Drove a 28% increase in ticket sales by aligning UX decisions with cross-functional stakeholder vision, and designed a preference-driven discovery process that generated $200K incremental revenue for venue partners. Improved onboarding by identifying friction points and implementing self-service touch points, reducing support inquiries by 30%. Reduced churn by redesigning the customer renewal journey and optimizing the notification system, achieving a 12% decrease in churn within the first quarter.

Spatial Experience Designer at Misk Foundation

Designed interactive phygital art and cultural experiences to strengthen cross-cultural connection. Increased repeat visitation to 35% by creating engaging interactive components. Leveraged behavioral research to drive social amplification, generating 1,200+ organic UGC shares and extending reach to the project’s digital archive. Improved on-site engagement with interactive storytelling that led to 13 minutes average dwell time, and achieved an 86% positive sentiment rating based on strong emotional resonance and word-of-mouth referrals.

Lead Product & Experience Designer at Aureolah

Defined cross-channel customer experience across digital and service interactions by mapping journeys, touchpoints, and interaction models, resulting in a 22.5% increase in satisfaction. Led UX creative direction across physical and digital brand touchpoints, increasing CTR by 31% during the pilot phase. Coordinated external multidisciplinary design teams across concept, schematics, and detailed design aligned to business priorities, supporting strategy, experimentation (including A/B testing), and analytics-driven iteration.

Senior Product Designer (Solo First Hire) at Artisight

Owned the 01 UX foundation for a multimodal healthcare platform that integrates digital and physical touchpoints, including a virtual assistant and real-time AI. Defined UI identity and AI personality with a balance of human-like engagement and ethical AI practices to earn patient comfort while maintaining clinician trust. Partnered with ML/AI research engineers and stakeholders to translate complex data models into a scalable North Star vision and codified UI solutions. Owned research and product testing across hospitals, mapping complex workflows to implement privacy-first, safety-driven communication improvements. Led design for a remote nursing solution that doubled bedside nurse satisfaction scores and reduced incidental overtime by 15% during pilot rollout.

Founding Product & Experience Designer at Pixel Studio

Acted as a strategic product design partner to early-stage founders, delivering UX strategy, product design, and MVP creation from concept to launch. Managed product builds with development partners, aligning full-stack budget and timelines with user and business goals; delivered 97% on-time and 100% within budget. Measured impact across client work including a 5-star regulated healthtech app launch, $10K hackathon win, $40K funding, and 68% conversion lift.

Product Designer at Techstars

Supported 5 startups as a design consultant across product, UX, and brand in fast-paced early-stage environments. Led end-to-end design for the NutriSense AI nutrition app, covering research, UX strategy, design, and testing to improve usability and retention. Redesigned core app experiences to reduce abandonment by 21% and increased ratings from 3.1 to 4.3.