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Digital marketing professional with two years of experience in content creation, digital marketing campaigns, and data-driven insights. Demonstrated success managing client-facing initiatives and monitoring KPIs while driving measurable growth in engagement and conversions. Creator-first strategist with 500K+ digital audience built through platform-specific organic content and paid brand collaborations. Skilled in campaign planning, performance reporting, and optimizing results using analytics tools such as GA4 and social insights.…Digital marketing professional with two years of experience in content creation, digital marketing campaigns, and data-driven insights. Demonstrated success managing client-facing initiatives and monitoring KPIs while driving measurable growth in engagement and conversions. Creator-first strategist with 500K+ digital audience built through platform-specific organic content and paid brand collaborations. Skilled in campaign planning, performance reporting, and optimizing results using analytics tools such as GA4 and social insights.

Sukanya Varadarajan Kamala

Digital Marketer, Content Creator, Social Media Manager, +1

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Digital marketing professional with two years of experience in content creation, digital marketing campaigns, and data-driven insights. Demonstrated success managing client-facing initiatives and monitoring KPIs while driving measurable growth in engagement and conversions. Creator-first strategist with 500K+ digital audience built through platform-specific organic content and paid brand collaborations. Skilled in campaign planning, performance reporting, and optimizing results using analytics tools such as GA4 and social insights.…Digital marketing professional with two years of experience in content creation, digital marketing campaigns, and data-driven insights. Demonstrated success managing client-facing initiatives and monitoring KPIs while driving measurable growth in engagement and conversions. Creator-first strategist with 500K+ digital audience built through platform-specific organic content and paid brand collaborations. Skilled in campaign planning, performance reporting, and optimizing results using analytics tools such as GA4 and social insights.

Available to hire

Digital marketing professional with two years of experience in content creation, digital marketing campaigns, and data-driven insights. Demonstrated success managing client-facing initiatives and monitoring KPIs while driving measurable growth in engagement and conversions.

Creator-first strategist with 500K+ digital audience built through platform-specific organic content and paid brand collaborations. Skilled in campaign planning, performance reporting, and optimizing results using analytics tools such as GA4 and social insights.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Marketing Content Creator at Rusingo Foods (Freelance Brand Collaboration)

April 1, 2026 - Present

Conceptualized and created storytelling-driven promotional reels for product messaging. Generated 276K+ views and reached 120K+ accounts, while maintaining brand consistency. Collaborated directly with brand representatives to align campaign objectives and brand visibility, producing short-form content with 12.7K interactions. Owned end-to-end content workflow including scripting, filming, CapCut editing, publishing, and post-campaign performance analysis using Instagram Insights, resulting in 748 shares and 624 saves.

Marketing Coordinator Intern at Fresh Find | Toronto

May 1, 2025 - September 1, 2025

Supported execution of paid social media campaigns using HubSpot, scheduling a weekly content calendar across Instagram, Facebook, and TikTok, contributing to a 20% increase in follower growth and reach. Produced social media graphics and brochures using Canva and AI-powered design features to maintain brand voice and visual identity across 5+ campaigns. Built monthly performance dashboards in GA4, identifying declining engagement and underperforming traffic sources, then implementing targeted optimizations that contributed to an 8–10% increase in conversion rates.

Customer Service Representative at Save on Foods | Kamloops, BC

July 1, 2024 - December 1, 2025

Promoted the More Rewards Card loyalty program through personalized customer interactions and value-driven messaging, signing up 120+ customers and exceeding weekly enrolment targets by 20%. Assisted front-end operations while directing interdepartmental functions, handling enquiries, resolving issues, and overseeing store flow in a fast-paced environment. Coordinated in-store promotional campaigns and BC Children’s Hospital fundraisers, managing POS materials and earning top weekly performer recognition.

Marketing Coordinator at Renaissance Events | Chennai, India

June 1, 2022 - December 1, 2022

Created and published a blog on WordPress covering client stories, event recaps, and upcoming events, contributing to a 10% increase in website traffic to content pages. Optimized and automated monthly performance reports in Excel using Power Query, reducing manual processing time by 40%. Created PowerPoint pitch decks for clients, turning requirements into actionable ideas and project plans, improving proposal success rate by 20%.