Sukanya Varadarajan Kamala

Conceptualized and created storytelling-driven promotional reels for product messaging. Generated 276K+ views and reached 120K+ accounts, while maintaining brand consistency. Collaborated directly with brand representatives to align campaign objectives and brand visibility, producing short-form content with 12.7K interactions. Owned end-to-end content workflow including scripting, filming, CapCut editing, publishing, and post-campaign performance analysis using Instagram Insights, resulting in 748 shares and 624 saves.

Supported execution of paid social media campaigns using HubSpot, scheduling a weekly content calendar across Instagram, Facebook, and TikTok, contributing to a 20% increase in follower growth and reach. Produced social media graphics and brochures using Canva and AI-powered design features to maintain brand voice and visual identity across 5+ campaigns. Built monthly performance dashboards in GA4, identifying declining engagement and underperforming traffic sources, then implementing targeted optimizations that contributed to an 8–10% increase in conversion rates.

Promoted the More Rewards Card loyalty program through personalized customer interactions and value-driven messaging, signing up 120+ customers and exceeding weekly enrolment targets by 20%. Assisted front-end operations while directing interdepartmental functions, handling enquiries, resolving issues, and overseeing store flow in a fast-paced environment. Coordinated in-store promotional campaigns and BC Children’s Hospital fundraisers, managing POS materials and earning top weekly performer recognition.