Available to hire
Hi, I’m Sukhmani Kaur, a results-driven SEO specialist with 3+ years of hands-on experience delivering measurable organic growth for SaaS and AI-driven startups. I specialize in technical SEO, keyword strategy, content optimization, and digital PR, driving sustainable traffic and revenue growth without paid ads.
When it comes to GEO and AI search, I optimize for ChatGPT, Perplexity, and Google AI Overviews, supported by verified AI citations. Based in Auckland, New Zealand, I collaborate with founders and cross-functional teams to scale organic performance.
Skills
Language
English
Fluent
Work Experience
Marketing Executive at Paperguide (formerly ChatWithPDF.ai)
January 1, 2024 - March 1, 2026Owned full SEO strategy from scratch — technical audits, keyword research, content strategy, on-page and off-page optimisation, digital PR, and performance reporting — solo, no team. Grew organic traffic from near zero to nearly 40,000 sessions per month and DR50. Grew monthly revenue to nearly six times its starting point through organic marketing — zero paid advertising. Built GEO and AEO content strategies — achieving 88 Google AI Overview citations, 24 Perplexity citations, 14 ChatGPT citations, and 42 Grok citations through entity optimisation and structured content. Conducted technical SEO audits covering crawl budget, indexation, Core Web Vitals, schema markup, XML sitemaps, redirects, and site architecture. Executed digital PR campaigns earning coverage in top tech publications through journalist pitching and strategic link building. Built and managed cold email outreach campaigns using Smartlead.ai, Apollo, Mailforge, and Hunter.io for backlink acquisition. Monitored a
Marketing Associate at HumanizeAI.com & Documentation.AI
August 1, 2023 - January 1, 2024Built backlink profile to DR51 and grew organic traffic to 9,000 sessions per month within 6 months. Conceived the AI vs Human Study — original research campaign earning top tech media coverage through journalist outreach. Supported Documentation.AI growth to DR46 within 5 months through SEO and content strategy.
Digital Marketing Intern at Marketing Mojito
June 1, 2023 - August 1, 2023Supported SEO strategy and content planning across multiple client projects.
SEO Intern at Turito
June 1, 2022 - August 1, 2023Conducted SEO audits, keyword research, and implemented on-page and off-page optimisation on WordPress.
Education
Masters of Commerce at Kurukshetra University
July 1, 2018 - May 1, 2020Bachelor of Commerce at Kurukshetra University
July 1, 2015 - May 1, 2018Qualifications
Google Ads Certification
April 1, 2022 - June 18, 2026AI in Digital Marketing
April 1, 2026 - June 18, 2026Advance Certification in Digital Marketing
March 1, 2022 - August 1, 2022Industry Experience
Software & Internet, Professional Services, Media & Entertainment, Education
Skills
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