JT

Joreen Tay

Available to hire

I'm Joreen Tay, a Director of UX/UI and Product Experience Design with over 20 years of experience driving product innovation and digital transformation across fintech, AI, blockchain, and e-commerce.

About

I’m Joreen Tay, a Director of UX/UI and Product Experience Design with over 20 years of experience driving product innovation and digital transformation across fintech, AI, blockchain, and e-commerce.

I excel at building and scaling global design teams, championing user-centered and accessible design, and guiding cross-functional stakeholders across Greater China, Japan, and global markets to align design with business goals. I’ve led high-impact design sprints, expanded Mastercard’s UX footprint in Asia, and earned Mastercard Design Award (2024).

  • 22 years' experience
  • Joined April 2026

Industry experience

  • Financial Services
  • Software & Internet
  • Retail
  • Media & Entertainment
  • Professional Services

Work experience· 15 roles

Career Break · GermanyMar 2025 – Present · 1 yr 9 mos

Career break in Germany focused on family responsibilities and relocation, with proactive expansion of skills.

Manager, Product Experience Design · MastercardJul 2018 – Feb 2025 · 6 yrs 8 mos

Led and facilitated 150+ design sprint workshops with cross-functional teams of 5–7 specialists; guided projects from customer challenges to ideation and prototyping; expanded Mastercard's UX footprint in Greater China and Japan; delivered user-centered solutions aligned with business goals; contributed to revenue growth and earned Mastercard Design Award (2024).

Manager, Product Experience Design · Mastercard, SingaporeJul 2018 – Feb 2025 · 6 yrs 8 mos

Led and facilitated over 150 design sprint workshops, collaborating with cross-functional teams of 5–7 specialists to identify customer challenges, ideate, prototype, and deliver user-centered solutions. Drove design thinking integration into the product development lifecycle, resulting in measurable business impact. Executed a Mastercard–Rakuten design sprint addressing Gen Z engagement in Japan, delivering a prototype tested by 3,500 users and generating 5,000+ sign-ups, $111M in revenue, and a Mastercard Design Award (2024). Pioneered Mastercard’s UX expansion in Japan during COVID-19 (2020) with the country’s first UX workshop, and established a design team in Greater China (2020) delivering $2M in design sprint revenue within one month.

Principal Consultant, User Experience · WebscapeJan 2017 – Mar 2018 · 1 yr 3 mos
Principal Consultant, User Experience · Webscape, SingaporeJan 2017 – Mar 2018 · 1 yr 3 mos
Product Director · PT SGP ElectronikJan 2015 – Nov 2016 · 1 yr 11 mos
Product Director · PT SGP Electronik, IndonesiaJan 2015 – Nov 2016 · 1 yr 11 mos
Senior Art Director · YahooJan 2014 – Dec 2014 · 1 yr

Education

Bachelor in Multimedia Design · Nanyang Academy of Fine Arts2000 – 2003
Bachelor in Multimedia Design · Nanyang Academy of Fine Arts2000 – 2003

Certifications and awards

Certified Scrum Master2018 – 2026
NN/g UX Certification2019 – 2026
Certified Scrum Master2018 – 2026
NN/g UX Certification2019 – 2026

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