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I'm Joreen Tay, a Director of UX/UI and Product Experience Design with over 20 years of experience driving product innovation and digital transformation across fintech, AI, blockchain, and e-commerce. I excel at building and scaling global design teams, championing user-centered and accessible design, and guiding cross-functional stakeholders across Greater China, Japan, and global markets to align design with business goals. I’ve led high-impact design sprints, expanded Mastercard’s UX footprint in Asia, and earned Mastercard Design Award (2024).…I'm Joreen Tay, a Director of UX/UI and Product Experience Design with over 20 years of experience driving product innovation and digital transformation across fintech, AI, blockchain, and e-commerce. I excel at building and scaling global design teams, championing user-centered and accessible design, and guiding cross-functional stakeholders across Greater China, Japan, and global markets to align design with business goals. I’ve led high-impact design sprints, expanded Mastercard’s UX footprint in Asia, and earned Mastercard Design Award (2024).

Joreen Tay

UX Designer, UI Designer, Product Designer, +3

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I'm Joreen Tay, a Director of UX/UI and Product Experience Design with over 20 years of experience driving product innovation and digital transformation across fintech, AI, blockchain, and e-commerce. I excel at building and scaling global design teams, championing user-centered and accessible design, and guiding cross-functional stakeholders across Greater China, Japan, and global markets to align design with business goals. I’ve led high-impact design sprints, expanded Mastercard’s UX footprint in Asia, and earned Mastercard Design Award (2024).…I'm Joreen Tay, a Director of UX/UI and Product Experience Design with over 20 years of experience driving product innovation and digital transformation across fintech, AI, blockchain, and e-commerce. I excel at building and scaling global design teams, championing user-centered and accessible design, and guiding cross-functional stakeholders across Greater China, Japan, and global markets to align design with business goals. I’ve led high-impact design sprints, expanded Mastercard’s UX footprint in Asia, and earned Mastercard Design Award (2024).

Next availability:

May 5, 2026

Munich, Germany

I’m Joreen Tay, a Director of UX/UI and Product Experience Design with over 20 years of experience driving product innovation and digital transformation across fintech, AI, blockchain, and e-commerce.

I excel at building and scaling global design teams, championing user-centered and accessible design, and guiding cross-functional stakeholders across Greater China, Japan, and global markets to align design with business goals. I’ve led high-impact design sprints, expanded Mastercard’s UX footprint in Asia, and earned Mastercard Design Award (2024).

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

German

Beginner

Chinese

Fluent

Indonesian

Fluent

Japanese

Beginner

Malay

Fluent

Work Experience

Career Break at Germany

March 1, 2025 - Present

Career break in Germany focused on family responsibilities and relocation, with proactive expansion of skills.

Manager, Product Experience Design at Mastercard, Singapore

July 1, 2018 - February 28, 2025

Led and facilitated over 150 design sprint workshops, collaborating with cross-functional teams of 5–7 specialists to identify customer challenges, ideate, prototype, and deliver user-centered solutions. Drove design thinking integration into the product development lifecycle, resulting in measurable business impact. Executed a Mastercard–Rakuten design sprint addressing Gen Z engagement in Japan, delivering a prototype tested by 3,500 users and generating 5,000+ sign-ups, $111M in revenue, and a Mastercard Design Award (2024). Pioneered Mastercard’s UX expansion in Japan during COVID-19 (2020) with the country’s first UX workshop, and established a design team in Greater China (2020) delivering $2M in design sprint revenue within one month.

Principal Consultant, User Experience at Webscape, Singapore

January 1, 2017 - March 31, 2018

Led UX and UI teams, provided training and guidance, and drove high-quality, user-centric deliverables. Conducted holistic analyses of client challenges and journeys, using qualitative and quantitative data to inform decisions. Built an internal UX/UI team delivering solutions across 8–10 clients and 20+ projects; increased revenue by 30% in 6 months; designed internal data systems reducing manual work by 66%; secured a $2.5M, 10-year maintenance contract; collaborated with Singtel on the iPhone launch site attracting 10,000+ daily users.

Product Director at PT SGP Electronik, Indonesia

January 1, 2015 - November 30, 2016

Focussed on product development and design processes for a family-owned electronics business. Directed branding, product development, and customer service teams to improve brand recognition and customer satisfaction.

Senior Art Director at Yahoo, Singapore

January 1, 2014 - December 31, 2014

Led creative direction and UX design activities, aligning visual design with product strategy to deliver engaging digital experiences.

Art Director / UX Designer at Freelance, Singapore

November 1, 2011 - December 31, 2013

Provided freelance UX/UI design and art direction for multiple clients, delivering user-centered websites and applications.

Art Director at XM Asia (WPP Group), Singapore

April 1, 2005 - July 31, 2011

Directed art and UX design projects for regional clients, shaping visual storytelling and interactive experiences.

Designer at Zephyr Pte Ltd, Singapore

September 1, 2003 - February 28, 2005

Executed design tasks across branding and visual design, contributing to overall product aesthetics.

Manager, Product Experience Design at Mastercard

July 1, 2018 - February 1, 2025

Led and facilitated 150+ design sprint workshops with cross-functional teams of 5–7 specialists; guided projects from customer challenges to ideation and prototyping; expanded Mastercard's UX footprint in Greater China and Japan; delivered user-centered solutions aligned with business goals; contributed to revenue growth and earned Mastercard Design Award (2024).

Principal Consultant, User Experience at Webscape

January 1, 2017 - March 1, 2018

Led UX/UI teams, provided training and guidance, delivered 8–10 clients across 20+ projects; built an internal UX/UI team of 3; delivered solutions including responsive websites and financial management apps; secured a $2.5M, 10-year maintenance contract; collaborated with Singtel for the iPhone launch site.

Product Director at PT SGP Electronik

January 1, 2015 - November 1, 2016

Assisted in family-owned electronics business; designed branding; improved brand recognition by ~45% in 3 months; improved team coordination and 20% increase in customer satisfaction.

Senior Art Director at Yahoo

January 1, 2014 - December 1, 2014

Led art direction and UX design; contributed to brand campaigns and digital experiences in Singapore.

Art Director / UX Designer at Freelance

November 1, 2011 - December 1, 2013

Provided art direction and UX design services for multiple clients in Singapore; delivered 8–10 projects.

Art Director at XM Asia (WPP Group)

April 1, 2005 - July 1, 2011

Design leadership across campaigns and digital experiences in Singapore.

Designer at Zephyr Pte Ltd

September 1, 2003 - February 1, 2005

Brand identity design and graphic work.