Joreen Tay
I'm Joreen Tay, a Director of UX/UI and Product Experience Design with over 20 years of experience driving product innovation and digital transformation across fintech, AI, blockchain, and e-commerce.
About
I’m Joreen Tay, a Director of UX/UI and Product Experience Design with over 20 years of experience driving product innovation and digital transformation across fintech, AI, blockchain, and e-commerce.
I excel at building and scaling global design teams, championing user-centered and accessible design, and guiding cross-functional stakeholders across Greater China, Japan, and global markets to align design with business goals. I’ve led high-impact design sprints, expanded Mastercard’s UX footprint in Asia, and earned Mastercard Design Award (2024).
- 22 years' experience
- Joined April 2026
Skills· 23
Languages
- EnglishFluent
- GermanBeginner
- ChineseFluent
- IndonesianFluent
- JapaneseBeginner
- MalayFluent
Industry experience
- Financial Services
- Software & Internet
- Retail
- Media & Entertainment
- Professional Services
Work experience· 15 roles
Career break in Germany focused on family responsibilities and relocation, with proactive expansion of skills.
Led and facilitated 150+ design sprint workshops with cross-functional teams of 5–7 specialists; guided projects from customer challenges to ideation and prototyping; expanded Mastercard's UX footprint in Greater China and Japan; delivered user-centered solutions aligned with business goals; contributed to revenue growth and earned Mastercard Design Award (2024).
Led and facilitated over 150 design sprint workshops, collaborating with cross-functional teams of 5–7 specialists to identify customer challenges, ideate, prototype, and deliver user-centered solutions. Drove design thinking integration into the product development lifecycle, resulting in measurable business impact. Executed a Mastercard–Rakuten design sprint addressing Gen Z engagement in Japan, delivering a prototype tested by 3,500 users and generating 5,000+ sign-ups, $111M in revenue, and a Mastercard Design Award (2024). Pioneered Mastercard’s UX expansion in Japan during COVID-19 (2020) with the country’s first UX workshop, and established a design team in Greater China (2020) delivering $2M in design sprint revenue within one month.
Education
Certifications and awards
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