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I’m Sumaya Abdullahi, a Fashion Designer and digital marketing creative based in Dubai, blending culturally inspired design with strategic content and brand storytelling. I enjoy turning ideas into visually compelling campaigns and collections that connect with people and drive measurable growth. With hands-on experience across fashion production support, marketing internships, and creative direction for runway-ready work, I bring a detail-focused, collaborative approach from concept and technical sketches to social media content planning, trend research, and campaign execution.…I’m Sumaya Abdullahi, a Fashion Designer and digital marketing creative based in Dubai, blending culturally inspired design with strategic content and brand storytelling. I enjoy turning ideas into visually compelling campaigns and collections that connect with people and drive measurable growth. With hands-on experience across fashion production support, marketing internships, and creative direction for runway-ready work, I bring a detail-focused, collaborative approach from concept and technical sketches to social media content planning, trend research, and campaign execution.

SUMAYA ABDULLAHI

Designer, Digital Marketer, Marketing Analyst

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I’m Sumaya Abdullahi, a Fashion Designer and digital marketing creative based in Dubai, blending culturally inspired design with strategic content and brand storytelling. I enjoy turning ideas into visually compelling campaigns and collections that connect with people and drive measurable growth. With hands-on experience across fashion production support, marketing internships, and creative direction for runway-ready work, I bring a detail-focused, collaborative approach from concept and technical sketches to social media content planning, trend research, and campaign execution.…I’m Sumaya Abdullahi, a Fashion Designer and digital marketing creative based in Dubai, blending culturally inspired design with strategic content and brand storytelling. I enjoy turning ideas into visually compelling campaigns and collections that connect with people and drive measurable growth. With hands-on experience across fashion production support, marketing internships, and creative direction for runway-ready work, I bring a detail-focused, collaborative approach from concept and technical sketches to social media content planning, trend research, and campaign execution.

Available to hire

I’m Sumaya Abdullahi, a Fashion Designer and digital marketing creative based in Dubai, blending culturally inspired design with strategic content and brand storytelling. I enjoy turning ideas into visually compelling campaigns and collections that connect with people and drive measurable growth.

With hands-on experience across fashion production support, marketing internships, and creative direction for runway-ready work, I bring a detail-focused, collaborative approach from concept and technical sketches to social media content planning, trend research, and campaign execution.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Fashion and Operations Intern at Sanne

March 1, 2026 - July 31, 2026

Supported fashion photoshoots by preparing styling materials, steaming garments, handling samples, and capturing behind-the-scenes content. Assisted with packing and shipping customer orders with accuracy and on-time delivery. Coordinated office/studio supply ordering and maintained daily operations. Liaised with couriers, printers, and external suppliers for logistics and production needs. Helped with pop-up events and private showroom appointments, including setup and improving client experience. Maintained digital and physical archives of collections. Contributed to influencer outreach via gifting and PR send-outs, and supported brand visibility. Generated content ideas and helped with social media planning and trend research. Provided ongoing support to the founder and team across creative and operational tasks, including creating a newsletter for a new collection.

Marketing Intern at Zwipe Marketplace

July 1, 2025 - September 30, 2025

Created and compiled a newsletter for the new collection (Vinyl Nights - track 2), supporting product launch communication. (Additional GTM tasks are described elsewhere in the resume; this entry specifically reflects the newsletter work stated under the role.)

Fashion Designer at Icon Show 2025 (Graduation Showcase)

May 1, 2025 - Present

Conceptualized and executed a womenswear capsule collection inspired by Somali heritage, translating cultural storytelling into modern silhouettes. Developed 6 complete looks, managing design from fabric selection and pattern cutting through garment construction. Directed styling and runway presentation, coordinating models, photographers, and the creative team to deliver a cohesive show experience. Produced technical sketches and production-ready line sheets using Adobe Illustrator.

Marketing Intern at The Good Tee

February 1, 2024 - May 31, 2024

Produced and scheduled social media and email campaigns across Instagram and email. Designed 10+ marketing creatives in Adobe and Canva while maintaining brand consistency. Conducted competitor analysis and trend research to inform campaign strategy. Assisted with influencer outreach and tracked performance metrics, contributing to around 20% growth in campaign interactions.

Fashion Model at Icon Show, Middlesex University Dubai

May 1, 2023 - Present

Modeled for student collections, ensuring consistent on-runway presentation aligned with the designers’ vision.

Sneaker Concept Designer at PUMA, RS-X Customisation Contest

December 1, 2022 - Present

Designed and illustrated a custom sneaker concept merging cultural motifs with streetwear aesthetics. Created digital mockups covering creativity, material selection, and design balance, earning recognition for originality.

Volunteer Assistant (Backstage Coordination) at Runway Dubai

November 1, 2022 - Present

Assisted with backstage coordination to ensure smooth outfit preparation during high-pressure events. Supported head designers with fittings, garment steaming, and quick changes. Coordinated with event teams, stylists, and media to maintain schedule accuracy and production efficiency.

Social Media Intern at Nomad Consultant

September 1, 2021 - October 31, 2022

Created social media visuals and captions aligned with company tone. Conducted competitor analysis and research to support campaign strategy and increase reach and engagement. Managed content scheduling and posting on social media and the website.