I built a photography brand from the ground up—shot it, designed it, and grew it to 100K+ followers over five years by taking on every role myself. That end-to-end ownership informs how I work today; I own the entire creative process from concept to delivery. I trained at CalArts and earned certification in Human-Computer Interaction and UI/UX, bringing design craft and user-centered thinking to every project. I’m fast, precise, and fluent across Adobe Creative Suite and Figma, and comfortable with print production, brand systems, digital campaigns, and responsive design.
Portfolio: Summerreneedesign.com
Linkedin: linkedin.com/in/summer-barnes89
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Full Project and case study can be viewed on my wedsite: https://www.twine.net/signin
Project Overview
Down South Marine Detailing is a mobile boat detailing service in South Florida offering maintenance washes, full detail wash & wax, ceramic coating, gelcoat restoration, teak cleaning, and sanding services. The website serves as the primary source for service information, customer testimonials, and quote requests.
Role: UX Designer (audit & redesign)
Platform: Web (Responsive Desktop + Mobile)
Tools: Figma, UX Research, Accessibility Testing
For this project, I designed an artisan craft website centered around handmade goods and the people who create them. I wanted the experience to feel warm, welcoming, and personal—like walking into a small local shop where every item has a story.
My main focus was making it easy for users to explore products while also feeling connected to the makers behind them. I used strong visuals, simple navigation, and clear organization so visitors can browse without feeling overwhelmed. At the same time, I built in space for storytelling so each artisan’s work and process could really shine.
Throughout the design process, I focused on accessibility, responsiveness, and creating a clean, easy-to-follow layout that works across devices. My goal was to design something that feels authentic and community-driven—where users don’t just shop, but feel good about supporting real people and their craft.
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