As a freelance illustrator for Ilmsi.de, I created vibrant and engaging visuals for Interactive Sufara with Tajweed.
The project involved:
-Producing 19 detailed illustrations inspired by mnemonic descriptions for Arabic letters, designed to support learning and retention.
-Creating 3 full-page artworks for key book chapters, enhancing the narrative and overall visual experience.
-Translating educational content into playful and culturally sensitive illustrations that appeal to young learners.

This project allowed me to combine educational storytelling with dynamic illustration, ensuring each visual was both informative and visually engaging.

In this personal project, I redesigned the label for a chocolate brand, aiming to refresh the brand’s visual packaging while retaining its original charm. My goal was to create a design that’s eye-catching, coherent, and works well both on shelf and in close-up details.

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What I did:
-Researched existing chocolate packaging trends to understand what makes designs appealing in this category
-Sketched and iterated multiple concepts, exploring typography, color combinations, and imagery that would best represent the brand’s personality
-Developed the final label design with attention to balance, legibility, and overall visual impact

Tools & Skills:
-Adobe Illustrator & Photoshop
-Typography, color theory, layout design

For this project, I developed a creative sock design that won first place. My process included concept ideation, exploration of pattern and color palette, and presentation via product mockups to showcase how the design works when worn. The final design blends creativity with practical execution, reflecting both aesthetic appeal and manufacturability.

This project explored how playful patterns and thoughtful color choices can transform an everyday object into a small piece of art.
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