Sundararajan Srinivasan

Analyzed user behavior and engagement data to support migration from Zoho Invoice Generator to Zoho Invoice, driving a 15% rise in adoption and 10% drop in churn. Designed dashboards to track product KPIs (adoption, churn, onboarding), reducing manual reporting and enabling faster, data-driven decisions. Examined customer activity logs to create targeted review prompts, enhancing feedback quality and volume. Identified onboarding pain points via analysis and collaborated with teams to refine workflows, achieving a 20% boost in new user engagement.

Analyzed customer data to design and launch user-centric features like automated tax calculations and customizable templates, reducing support tickets by 10%. Built adaptive dashboards and personalised invoice themes from usage insights, boosting customer satisfaction by 25% and repeat usage by 12%. Collaborated with cross-functional teams to translate analytical findings into product features, driving measurable impact on engagement and retention.

Developed a Java-based client interface for historical data insights, enhancing user interaction and data accessibility. Implemented 256-bit AES encryption for SQL data storage, cutting breach risks by 40% and ensuring secure user protection.