SL

I am a marketing-focused professional with hands-on experience across luxury brand events, campus-level campaigns, and retail marketing.

About

I am a marketing-focused professional with hands-on experience across luxury brand events, campus-level campaigns, and retail marketing. I thrive in cross-functional teams and love turning insights into creative, results-driven strategies that engage audiences and drive growth.

My goal is to build a long-term career in marketing, where I can combine data-driven decision making with compelling storytelling, strong brand execution, and collaborative leadership to elevate brands and customer experiences.

  • 9 years' experience
  • Joined December 2025

Industry experience

  • Media & Entertainment
  • Education
  • Retail
  • Professional Services
  • Other

Work experience· 5 roles

Business Proposal Writing Competition - First Place · Sunway UniversityMay 2024 – Jun 2024 · 2 mos

Conducted in-depth market research and strategic planning to address client needs; applied innovative problem-solving and critical thinking to design a results-driven business proposal; partnered with colleagues to design and present an impactful proposal acknowledged for its strategic value.

Public Relations & Marketing (Ultimate Team) · Sunway University ChoirNov 2023 – Nov 2024 · 1 yr 1 mo

Managed and curated content for Instagram and Facebook, growing a 600+ follower base; developed and executed the 2024 annual marketing action plan; produced photo/video content for concerts and ceremonies, increasing post-event engagement by 30%; designed event posters and collaborated with university clubs to expand cross-club visibility.

Concert Crew (Ushers) · Stadium Bukit Jalil, SelangorJun 2023 – Aug 2024 · 1 yr 3 mos

Strengthened cross-cultural teamwork by collaborating with colleagues from 10+ nationalities, ensured smooth event coordination; assisted in managing 100+ VIP movements, delivered seamless hospitality; adapted to last-minute changes and boosted audience engagement and merchandise visibility with 10,000 attendees.

Sales & Marketing Intern · Jaeger-LeCoultre, Richemont Luxury Malaysia Sdn BhdAug 2022 – Sep 2025 · 3 yrs 2 mos
Retail Assistant · Berly’s Chocolate, Mitsui Outlet Park KLIA, SepangJan 2016 – Jan 2022 · 6 yrs 1 mo

Education

Bachelor of Science (Honours) in Marketing (BMKT) · Sunway University2030 – 2025

Certifications and awards

Unified Examinations Certificate (UEC)2030 – 2025
Sijil Pelajaran Malaysia (SPM)2030 – 2025
Dean's List Award Recipient2030 – 2025

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