Sundip Mace

Available to hire

I am a visionary, results-driven marketing leader with over 20 years of experience transforming brands across luxury, travel, and lifestyle sectors.

About

I am a visionary, results-driven marketing leader with over 20 years of experience transforming brands across luxury, travel, and lifestyle sectors. I am known for elevating brand equity, driving commercial growth, and leading high-performing teams across diverse markets. I have worked for airlines, five star luxury hotels in London and more recently a lifestyle hotel in Sydney, Australia.

I am passionate about creating compelling brand experiences that unlock loyalty, shape perception, and fuel long-term value. I excel at end-to-end brand strategy— spanning positioning, digital transformation, partnerships, and content innovation.

  • 11 years' experience
  • Joined January 2026

Industry experience

  • Travel & Hospitality
  • Professional Services
  • Media & Entertainment
  • Other

Work experience· 5 roles

Chief Marketing Officer · Florence Guild / Work Club GlobalJan 2024 – Present · 2 yrs 11 mos

Spearheaded marketing strategy for a portfolio of 10 luxury work clubs, restaurants, wellness and event offerings; led brand architecture, digital, PR, and content strategy across national campaigns; oversaw the launch of premium sites in Bondi, Sydney and Botanical Gardens, Melbourne; directed branding and marketing for The Sandstones Club by Florence Guild; led brand positioning for Florence Guild's wellness programs across clubs and experiences; promoted high-profile speaker events and developed sales team training sessions; oversaw the launch and repositioning of an award-winning restaurant website.

Marketing Director · My Hotels GroupJan 2014 – Jan 2017 · 3 yrs 1 mo

Led branding strategy for group-brand and boutique hotels in London and Brighton; drove full-funnel marketing across digital, PR, partnerships, and experiential activation; launched premium sites and integrated campaigns across multiple properties.

Director of Brand & Marketing · Starwood Hotels & Resorts (UK & Ireland)Jan 2011 – Jan 2014 · 3 yrs 1 mo

Led brand and marketing for Starwood properties across the UK & Ireland; developed brand campaigns, partnerships, and immersive experiences; improved revenue and guest engagement through integrated marketing programs.

Marketing Manager, Europe · GTA (Kuoni Group)Jan 2009 – Jan 2011 · 2 yrs 1 mo
Marketing Manager, Europe · IG GroupJan 2008 – Jan 2009 · 1 yr 1 mo

Education· 5

Certificate IV in Training and Assessment · TAFE NSW2030 – 2025
Heartist Training · Accor Academy2023 – 2026
Modern Art & Ideas · MoMA, New York2019
Masters of Business · University of Technology Sydney2030 – 2006

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