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I am a visionary, results-driven marketing leader with over 20 years of experience transforming brands across luxury, travel, and lifestyle sectors. I am known for elevating brand equity, driving commercial growth, and leading high-performing teams across diverse markets. I have worked for airlines, five star luxury hotels in London and more recently a lifestyle hotel in Sydney, Australia. I am passionate about creating compelling brand experiences that unlock loyalty, shape perception, and fuel long-term value. I excel at end-to-end brand strategy— spanning positioning, digital transformation, partnerships, and content innovation.…I am a visionary, results-driven marketing leader with over 20 years of experience transforming brands across luxury, travel, and lifestyle sectors. I am known for elevating brand equity, driving commercial growth, and leading high-performing teams across diverse markets. I have worked for airlines, five star luxury hotels in London and more recently a lifestyle hotel in Sydney, Australia. I am passionate about creating compelling brand experiences that unlock loyalty, shape perception, and fuel long-term value. I excel at end-to-end brand strategy— spanning positioning, digital transformation, partnerships, and content innovation.

Sundip Mace

Brand Strategist, Marketing Strategist, Copywriter, +7

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I am a visionary, results-driven marketing leader with over 20 years of experience transforming brands across luxury, travel, and lifestyle sectors. I am known for elevating brand equity, driving commercial growth, and leading high-performing teams across diverse markets. I have worked for airlines, five star luxury hotels in London and more recently a lifestyle hotel in Sydney, Australia. I am passionate about creating compelling brand experiences that unlock loyalty, shape perception, and fuel long-term value. I excel at end-to-end brand strategy— spanning positioning, digital transformation, partnerships, and content innovation.…I am a visionary, results-driven marketing leader with over 20 years of experience transforming brands across luxury, travel, and lifestyle sectors. I am known for elevating brand equity, driving commercial growth, and leading high-performing teams across diverse markets. I have worked for airlines, five star luxury hotels in London and more recently a lifestyle hotel in Sydney, Australia. I am passionate about creating compelling brand experiences that unlock loyalty, shape perception, and fuel long-term value. I excel at end-to-end brand strategy— spanning positioning, digital transformation, partnerships, and content innovation.

Available to hire

I am a visionary, results-driven marketing leader with over 20 years of experience transforming brands across luxury, travel, and lifestyle sectors. I am known for elevating brand equity, driving commercial growth, and leading high-performing teams across diverse markets. I have worked for airlines, five star luxury hotels in London and more recently a lifestyle hotel in Sydney, Australia.

I am passionate about creating compelling brand experiences that unlock loyalty, shape perception, and fuel long-term value. I excel at end-to-end brand strategy— spanning positioning, digital transformation, partnerships, and content innovation.

Skills

Experience Level

Expert

Expert

Expert

Expert

Work Experience

Chief Marketing Officer at Florence Guild / Work Club Global

January 1, 2024 - Present

Spearheaded marketing strategy for a portfolio of 10 luxury work clubs, restaurants, wellness and event offerings; led brand architecture, digital, PR, and content strategy across national campaigns; oversaw the launch of premium sites in Bondi, Sydney and Botanical Gardens, Melbourne; directed branding and marketing for The Sandstones Club by Florence Guild; led brand positioning for Florence Guild's wellness programs across clubs and experiences; promoted high-profile speaker events and developed sales team training sessions; oversaw the launch and repositioning of an award-winning restaurant website.

Marketing Director at My Hotels Group

January 1, 2014 - January 1, 2017

Led branding strategy for group-brand and boutique hotels in London and Brighton; drove full-funnel marketing across digital, PR, partnerships, and experiential activation; launched premium sites and integrated campaigns across multiple properties.

Director of Brand & Marketing at Starwood Hotels & Resorts (UK & Ireland)

January 1, 2011 - January 1, 2014

Led brand and marketing for Starwood properties across the UK & Ireland; developed brand campaigns, partnerships, and immersive experiences; improved revenue and guest engagement through integrated marketing programs.

Marketing Manager, Europe at GTA (Kuoni Group)

January 1, 2009 - January 1, 2011

Managed marketing across European markets; led brand campaigns, digital marketing, and partnerships; supported commercial growth in the region.

Marketing Manager, Europe at IG Group

January 1, 2008 - January 1, 2009

Directed regional marketing initiatives; built multi-channel campaigns and performance marketing to support growth across European markets.