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Digital analytics consultant with more than 20 years’ experience in analytics, optimisation, AdTech and AI. Combines hands-on Google tag management, SQL, BI, cloud data, reporting automation and data modelling with leadership of technical teams and client relations. Delivers clear measurement, reliable data and analysis that reduces waste and supports commercial decisions—through tagging strategies, KPI workshops, experimentation and CRO/A-B testing, plus AI-led optimisation and automated QA.…Digital analytics consultant with more than 20 years’ experience in analytics, optimisation, AdTech and AI. Combines hands-on Google tag management, SQL, BI, cloud data, reporting automation and data modelling with leadership of technical teams and client relations. Delivers clear measurement, reliable data and analysis that reduces waste and supports commercial decisions—through tagging strategies, KPI workshops, experimentation and CRO/A-B testing, plus AI-led optimisation and automated QA.

Dr Suniel Curtis

Data Scientist, Data Engineer, Data Analyst, +4

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Digital analytics consultant with more than 20 years’ experience in analytics, optimisation, AdTech and AI. Combines hands-on Google tag management, SQL, BI, cloud data, reporting automation and data modelling with leadership of technical teams and client relations. Delivers clear measurement, reliable data and analysis that reduces waste and supports commercial decisions—through tagging strategies, KPI workshops, experimentation and CRO/A-B testing, plus AI-led optimisation and automated QA.…Digital analytics consultant with more than 20 years’ experience in analytics, optimisation, AdTech and AI. Combines hands-on Google tag management, SQL, BI, cloud data, reporting automation and data modelling with leadership of technical teams and client relations. Delivers clear measurement, reliable data and analysis that reduces waste and supports commercial decisions—through tagging strategies, KPI workshops, experimentation and CRO/A-B testing, plus AI-led optimisation and automated QA.

Available to hire

Digital analytics consultant with more than 20 years’ experience in analytics, optimisation, AdTech and AI. Combines hands-on Google tag management, SQL, BI, cloud data, reporting automation and data modelling with leadership of technical teams and client relations.

Delivers clear measurement, reliable data and analysis that reduces waste and supports commercial decisions—through tagging strategies, KPI workshops, experimentation and CRO/A-B testing, plus AI-led optimisation and automated QA.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Beginner

Beginner

Beginner

Beginner

Work Experience

Web Analytics Manager at HTG Ingenuity

October 1, 2021 - June 30, 2026

Led three teams delivering analytics, MarTech and DevOps automation for enterprise e-commerce clients. Integrated tracking and marketing technologies including dataLayer designs, GA4, Meta CAPI, Contentsquare, server-side GTM, Google Marketing Platform (SA360) and OneTrust across hundreds of client sites. Built products for automated tag auditing, profit-based bidding and AI-led product-feed optimisation.

Director at Suniel Analytics

January 1, 2021 - October 1, 2021

Delivered product-performance analysis, GTM support, and KPI workshops for the National Careers Service, and advised on A/B testing setup.

UX & Digital Marketing Effectiveness Analytics Manager at N Brown

August 1, 2017 - September 30, 2020

Automated real-time customer-journey reporting in Power BI and Looker Studio, identifying paid-search savings worth millions. Built models to identify profitable customer segments and improve targeting.

Group Head of Web Analytics & Insight at Hays Recruitment

September 1, 2013 - August 31, 2017

Built analytics, SEO, user research and CRO functions from inception, generating £1–3 million from experiments and mobile optimisation. Developed digital segmentation models in R using clustering.