Media Activations Digital Marketing Paid Social Marketing

Sunita Prasad

Media Activations Digital Marketing Paid Social Marketing

Available to hire

Media Activations
Digital Marketing
Paid Social Marketing

Language

English
Fluent
French
Fluent
Gujarati
Fluent
Hindi
Fluent
Spanish; Castilian
Beginner
German
Beginner

Work Experience

Senior Account Executive & Pinterest Champion at WPP Media
January 1, 2022 - Present
Global clients: Mars Wrigley Confectionery & Food and AirBnB. Media plans ranging from €10k-€2.2M. Responsibilities include multi-channel and multi-objective planning; activation; proactive optimisation; performance analysis and reconciliation. Training offshore teams and supervising 2 team members. Special exposure to strategic testing (multi-platform/placement A/B tests, brand and sales lifts), whitelisting and takeover buys, first-to-market tests, AI-generated ads and new platform tools. Piloted first-party audience building, weather targeting, eye-tracking studies and influencer collaborations. Expanded skills into Search and Programmatic; Pinterest Champion with collaboration with platform reps; beta-tested planning tool. Spearheaded Airwaves campaign featured in Pinterest publication for best sales-lift ROI of 2023.

Education

PGCE Secondary French at Open University
January 11, 2030 - September 23, 2025
BA (Hons) European Business Administration at Middlesex University Business School, London
January 11, 2030 - September 23, 2025
Diplôme d'Études Supérieures Européennes de Management at École Supérieure de Commerce de Reims, France
January 11, 2030 - September 23, 2025

Qualifications

A Levels
January 11, 2030 - September 23, 2025
GCSE
January 11, 2030 - September 23, 2025
META Buying Professional
January 11, 2030 - September 23, 2025
Pinterest Media Buyer
January 11, 2030 - September 23, 2025
TikTok Media Buying Professional
January 11, 2030 - September 23, 2025
Reddit Ads Fundamentals
January 11, 2030 - September 23, 2025
Snapchat Ads Manager Campaign Activation and Snapchat Essentials
January 11, 2030 - September 23, 2025
LinkedIn Marketing Solutions
January 11, 2030 - September 23, 2025
Google Ads (Search, Video, Display)
January 11, 2030 - September 23, 2025
Amazon Video Ads
January 11, 2030 - September 23, 2025
Tesco Retail Media
January 11, 2030 - September 23, 2025

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Retail

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