Senior Account Executive & Pinterest Champion at WPP Media

Global clients: Mars Wrigley Confectionery & Food and AirBnB. Media plans ranging from €10k-€2.2M. Responsibilities include multi-channel and multi-objective planning; activation; proactive optimisation; performance analysis and reconciliation. Training offshore teams and supervising 2 team members. Special exposure to strategic testing (multi-platform/placement A/B tests, brand and sales lifts), whitelisting and takeover buys, first-to-market tests, AI-generated ads and new platform tools. Piloted first-party audience building, weather targeting, eye-tracking studies and influencer collaborations. Expanded skills into Search and Programmatic; Pinterest Champion with collaboration with platform reps; beta-tested planning tool. Spearheaded Airwaves campaign featured in Pinterest publication for best sales-lift ROI of 2023.