I build brand systems that turn design into revenue, clarity, and scalable digital growth. I’m a Creative Director & Founder of Sunni Aesthetics with 6 years of experience in brand identity, web design, e-commerce, video editing, marketing, and AI-augmented creative production. I help forward-thinking businesses scale by transforming disconnected visuals into cohesive systems that function across websites, content, and campaigns. My work is rooted in storytelling, shaped by a background in film studies and visual narrative, where I approach brands like living sequences made of pacing, emotion, and structure. This lens allows me to design experiences that feel intentional, engaging, and cohesive across every touchpoint. I’ve partnered with healthcare, retail, e-commerce, nonprofit, and education organizations to develop brand identities, digital experiences, and marketing systems that align visual communication with business goals and audience engagement. Portfolio & Links: _Website not available. Sign in: https://www.twine.net/signup_ _Website not available. Sign in: https://www.twine.net/signup_

Shari "Sunni" Fairclough

PRO

I build brand systems that turn design into revenue, clarity, and scalable digital growth. I’m a Creative Director & Founder of Sunni Aesthetics with 6 years of experience in brand identity, web design, e-commerce, video editing, marketing, and AI-augmented creative production. I help forward-thinking businesses scale by transforming disconnected visuals into cohesive systems that function across websites, content, and campaigns. My work is rooted in storytelling, shaped by a background in film studies and visual narrative, where I approach brands like living sequences made of pacing, emotion, and structure. This lens allows me to design experiences that feel intentional, engaging, and cohesive across every touchpoint. I’ve partnered with healthcare, retail, e-commerce, nonprofit, and education organizations to develop brand identities, digital experiences, and marketing systems that align visual communication with business goals and audience engagement. Portfolio & Links: _Website not available. Sign in: https://www.twine.net/signup_ _Website not available. Sign in: https://www.twine.net/signup_

Available to hire

I build brand systems that turn design into revenue, clarity, and scalable digital growth.

I’m a Creative Director & Founder of Sunni Aesthetics with 6 years of experience in brand identity, web design, e-commerce, video editing, marketing, and AI-augmented creative production. I help forward-thinking businesses scale by transforming disconnected visuals into cohesive systems that function across websites, content, and campaigns.

My work is rooted in storytelling, shaped by a background in film studies and visual narrative, where I approach brands like living sequences made of pacing, emotion, and structure. This lens allows me to design experiences that feel intentional, engaging, and cohesive across every touchpoint.

I’ve partnered with healthcare, retail, e-commerce, nonprofit, and education organizations to develop brand identities, digital experiences, and marketing systems that align visual communication with business goals and audience engagement.

Portfolio & Links:
Website not available. Sign in: https://www.twine.net/signup
Website not available. Sign in: https://www.twine.net/signup

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Language

French
Intermediate
German
Beginner
Spanish; Castilian
Intermediate
English
Fluent

Work Experience

Creative Director at Sunni Aesthetics
August 1, 2020 - Present
Founder & Creative Strategist of Sunni Aesthetics, leading creative direction & digital strategy across branding, UX/web, email, e-commerce, and video for small businesses and forward-thinking brands. Built and implemented scalable brand, content, and campaign systems across web, email, social, and e-commerce platforms. Designed and optimized UX-led websites and landing pages, improving clarity, navigation flow, and conversion readiness. Supported digital marketing campaigns through content creation, optimization, and iteration, contributing to increased engagement and visibility. Edited and produced short-form and campaign video content to support brand storytelling and audience growth. Analyzed performance and engagement metrics (email, web, content) to inform optimization decisions and strategic recommendations. Managed 10+ concurrent client projects, balancing strategy, execution, and stakeholder communication.
Creative Graphic Artist at Shedavi
March 1, 2025 - December 1, 2025
Collaborated with marketing & operations teams to support digital campaign execution, & content optimization across email, e-commerce, & web initiatives. Contributed to performance reporting and insights for a holistic beauty brand. Served as a core creative partner, supporting brand consistency and creative execution across all major digital touchpoints. Participated in quarterly campaign and content planning, helping shape brand-aligned themes, messaging priorities, and timelines. Supported brand, content, and campaign systems across email, social, e-commerce, and marketplace channels. Coordinated and reviewed campaign and brand assets to ensure consistency, accuracy, and on-time delivery across channels. Optimized branded product content and UX structure, improving clarity, hierarchy, and conversion readiness across web and marketplace listings. Contributed to digital campaign execution through content development and refinement for seasonal promotions, launches, and retail initiati
Digital Marketing Project Manager at The Boutique COO
September 1, 2024 - February 1, 2025
Assisted to brand, & website projects by bridging design, language, & structure. Worked with developers and copywriters to align messaging and visual direction for small business and agency clients. Contributed to brand refinement and visual consistency, supporting how messaging, design, and structure showed up across digital touchpoints. Assisted with website updates and marketing initiatives, gaining hands-on exposure to how branding decisions translate into live builds. Supported project coordination and feedback cycles, helping move ideas from concept through execution within a collaborative marketing workflow.
Social Media & Marketing Coordinator at Guidepost Montessori
August 14, 2023 - September 1, 2024
Supported social media and marketing initiatives for a Montessori school while working as an Assistant Teacher in the classroom. Bridged education and digital storytelling by helping communicate school culture, events, and community values through content and engagement. Managed and supported social media content to highlight classroom activities, school events, and Montessori values, strengthening parent and community engagement. Created and coordinated content and visual assets aligned with the school’s brand, voice, and educational mission. Assisted with marketing and communications efforts, supporting event promotion, updates, and community-facing initiatives. Worked directly in the classroom, gaining firsthand insight into student experience and school culture that informed authentic content creation.

Education

Bachelor of Arts | Communications & Media at Georgia State University
August 24, 2015 - May 9, 2017
Bachelor of Arts: Film & Media at Georgia State University
January 11, 2030 - May 1, 2017
UX Design Certificate at Coursera
November 18, 2022 - July 20, 2023

Qualifications

Google UX Designer Certificate
November 11, 2022 - July 7, 2023
Bachelor's of Arts: Film & Media
August 24, 2015 - May 1, 2017
Graphic Design Certificate
August 26, 2019 - December 9, 2019

Industry Experience

Healthcare, Media & Entertainment, Computers & Electronics, Retail, Education, Professional Services, Software & Internet
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