I rank brands and turn search traffic into pipeline across SEO, AI search, and Google Ads. Recent results: • Ranked a client homepage above the #1 national competitor in Google's AI Overviews and AI Mode • Doubled SEO service revenue year over year • Built the practices behind a $680k/yr Google Ads program that produced more SQLs than two competing agencies, according to the client, a national franchise (Q1 2026) • Brought a real-estate management company back to 100% occupancy in three months with Google Ads and CRO What I do: SEO and GEO (AI search) strategy, technical audits, and content planning; Google Ads management; CRO and analytics with GA4, Looker Studio, Hotjar, and Microsoft Clarity. I have 9 years in SEO and 15 years in paid search, working in-house, at agencies, and as an independent consultant. Where I fit best: SaaS and software, franchise and multi-location brands, professional services, and real estate.…

Superuser411

I rank brands and turn search traffic into pipeline across SEO, AI search, and Google Ads. Recent results: • Ranked a client homepage above the #1 national competitor in Google's AI Overviews and AI Mode • Doubled SEO service revenue year over year • Built the practices behind a $680k/yr Google Ads program that produced more SQLs than two competing agencies, according to the client, a national franchise (Q1 2026) • Brought a real-estate management company back to 100% occupancy in three months with Google Ads and CRO What I do: SEO and GEO (AI search) strategy, technical audits, and content planning; Google Ads management; CRO and analytics with GA4, Looker Studio, Hotjar, and Microsoft Clarity. I have 9 years in SEO and 15 years in paid search, working in-house, at agencies, and as an independent consultant. Where I fit best: SaaS and software, franchise and multi-location brands, professional services, and real estate.…

Next availability:
October 12, 2026

I rank brands and turn search traffic into pipeline across SEO, AI search, and Google Ads.

Recent results: • Ranked a client homepage above the #1 national competitor in Google’s AI Overviews and AI Mode • Doubled SEO service revenue year over year • Built the practices behind a $680k/yr Google Ads program that produced more SQLs than two competing agencies, according to the client, a national franchise (Q1 2026) • Brought a real-estate management company back to 100% occupancy in three months with Google Ads and CRO

What I do: SEO and GEO (AI search) strategy, technical audits, and content planning; Google Ads management; CRO and analytics with GA4, Looker Studio, Hotjar, and Microsoft Clarity. I have 9 years in SEO and 15 years in paid search, working in-house, at agencies, and as an independent consultant.

Where I fit best: SaaS and software, franchise and multi-location brands, professional services, and real estate.

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Language

English
Fluent

Work Experience

Senior Search Marketing Manager at Mid-Sized Digital Marketing Agency
September 1, 2023 - Present
Developed best practices that led a team's combined $680k of yearly PPC ad budget to produce more SQLs than two competing agencies according to a national franchise client (Q1 2026). Manages quality assurance of all SEO/GEO and PPC processes; Owns end-to-end search marketing strategy across the company's web properties and client portfolio.
Search Marketing Manager at Mid-Sized Digital Marketing Agency
September 1, 2022 - September 1, 2023
Raised the quality standards of search marketing services by developing over 30 new processes including campaign audits, checklists, templates, guidelines, workflows, dashboards, and reports. Mentored a team of 5 search marketers; Drove measurable campaign performance gains. Partnered with leadership to plan and implement strategic initiatives.
Search Marketing Specialist at Mid-Sized Digital Marketing Agency
December 1, 2021 - September 1, 2022
Led strategy for a portfolio of client accounts; Translated SEO and PPC performance into clear business recommendations for stakeholders; Collaborated with copywriters, designers, and developers.
Digital Marketing Consultant at Independent Consulting Practice
March 1, 2020 - Present
Acts as the de facto in-house search lead for a small set of long-term clients, owning SEO, paid search, and CRO end-to-end. Notable results include returning a real-estate management company to 100% occupancy within three months by owning Google Ads and CRO; Launching a site and ranking on page one within 60 days; Collaborating with a software development team on a consumer dating app.
Digital Marketing Strategist at Small Startup Digital Marketing Agency
July 1, 2017 - March 1, 2020
Managed redesign of parent company website; Optimized a portfolio of client websites for search engines and users; Planned, implemented, and managed paid search, display, and social ad campaigns; Expanded offerings to include website design and development service lines.
Marketing Analyst at Web Design & Digital Marketing Firm
July 1, 2016 - July 1, 2017
Conducted market research; Managed web design and development projects with an offshore team; Presented strategic recommendations to C-level managing partners.
Independent Consultant at Independent Consultant
December 31, 2014 - December 31, 2015
Managed PPC campaigns (Google AdWords) and provided software-implementation consulting for SaaS clients.
Digital Marketing Analyst / Manager at SaaS Customer Engagement Company
January 1, 2013 - January 1, 2015
Digital Marketing Analyst / Manager (2013-2015): ran in-house paid search, analytics, and sales/marketing collateral.

Education

B.S. in Business Administration, Management & Marketing Focus at Penn State University
September 23, 2026 - September 23, 2026

Qualifications

Google Analytics (GA4) Certification
September 23, 2026 - September 23, 2026
Google Ads Search Certification
September 23, 2026 - September 23, 2026

Industry Experience

Software & Internet, Professional Services, Media & Entertainment

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