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Marketing leader with 17 years of experience in B2B SaaS and IT services, currently leading marketing at Hexalyti cs (data analytics and AI solutions). I focus on strategic planning, GTM execution, and Revenue Operations—turning business goals into demand generation programs that drive pipeline and revenue growth. I build and lead marketing functions across North America, EMEA, Australia, and APAC, collaborating closely with Sales, Product, and leadership to align cross-functional efforts. I have led product launches, pioneered AI-powered marketing automation, and owned CAC, pipeline velocity, and marketing-sourced revenue metrics.…Marketing leader with 17 years of experience in B2B SaaS and IT services, currently leading marketing at Hexalyti cs (data analytics and AI solutions). I focus on strategic planning, GTM execution, and Revenue Operations—turning business goals into demand generation programs that drive pipeline and revenue growth. I build and lead marketing functions across North America, EMEA, Australia, and APAC, collaborating closely with Sales, Product, and leadership to align cross-functional efforts. I have led product launches, pioneered AI-powered marketing automation, and owned CAC, pipeline velocity, and marketing-sourced revenue metrics.

Supriya Shrivastava

Growth Marketer, Product Marketer, Marketing Strategist, +3

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Marketing leader with 17 years of experience in B2B SaaS and IT services, currently leading marketing at Hexalyti cs (data analytics and AI solutions). I focus on strategic planning, GTM execution, and Revenue Operations—turning business goals into demand generation programs that drive pipeline and revenue growth. I build and lead marketing functions across North America, EMEA, Australia, and APAC, collaborating closely with Sales, Product, and leadership to align cross-functional efforts. I have led product launches, pioneered AI-powered marketing automation, and owned CAC, pipeline velocity, and marketing-sourced revenue metrics.…Marketing leader with 17 years of experience in B2B SaaS and IT services, currently leading marketing at Hexalyti cs (data analytics and AI solutions). I focus on strategic planning, GTM execution, and Revenue Operations—turning business goals into demand generation programs that drive pipeline and revenue growth. I build and lead marketing functions across North America, EMEA, Australia, and APAC, collaborating closely with Sales, Product, and leadership to align cross-functional efforts. I have led product launches, pioneered AI-powered marketing automation, and owned CAC, pipeline velocity, and marketing-sourced revenue metrics.

Available to hire

Marketing leader with 17 years of experience in B2B SaaS and IT services, currently leading marketing at Hexalyti cs (data analytics and AI solutions). I focus on strategic planning, GTM execution, and Revenue Operations—turning business goals into demand generation programs that drive pipeline and revenue growth.

I build and lead marketing functions across North America, EMEA, Australia, and APAC, collaborating closely with Sales, Product, and leadership to align cross-functional efforts. I have led product launches, pioneered AI-powered marketing automation, and owned CAC, pipeline velocity, and marketing-sourced revenue metrics.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Advanced

Work Experience

Director of Marketing at Hexalyti cs

September 1, 2024 - Present

Defined and led full-funnel GTM strategy for data analytics and AI solutions, positioning offerings across target enterprise and mid-market segments. Translated complex data/AI product capabilities into clear, compelling value propositions for technical and business buying personas. Drove demand generation, ABM campaigns, and revenue operations to align the marketing pipeline with sales targets. Built GenAI-powered content programs, executive webinars, and thought leadership initiatives to establish Hexalytics as a credible voice in the data & AI space. Led cross-functional marketing team and owned CAC, pipeline velocity, and marketing-sourced revenue metrics.

Senior Marketing Manager at Agile Point Software

July 1, 2023 - August 31, 2024

Marketing Manager at Yom Labs

April 1, 2021 - June 30, 2023

Led marketing and team management, strategic planning, and budget oversight. Managed client and campaign execution and ensured performance tracking across initiatives.

Senior Marketing Manager at Applied AI Consulting

April 1, 2021 - June 1, 2022

Delivered comprehensive marketing strategy, performance marketing, and AI-enabled campaigns; built scalable content programs and cross-functional collaboration.

Marketing Manager at Vyom Labs

April 1, 2021 - June 1, 2023

Led full-funnel GTM strategy, Gen AI-powered marketing, demand generation, product marketing, AI-driven content programs, and executive webinars; fostered cross-functional leadership to drive growth.

Marketing Consultant at Independent / Freelance

May 1, 2019 - June 1, 2020

Delivered marketing strategies, project management, and client solutions for various businesses.

Freelance Marketing Consultant at Cympl Studios – Digital Marketing

January 1, 2019 - December 31, 2019

Marketing Manager at Niels oft Limited

June 1, 2015 - April 30, 2019

Directed strategic marketing and brand management with a focus on revenue growth and demand generation. Led partnership development, and managed event marketing and PR, along with team leadership.

Marketing Manager at Neilsoft Limited

June 1, 2015 - April 1, 2019

Led marketing function with revenue growth initiatives, brand development, demand generation; managed campaigns and partner ecosystems.

Digital Marketing Specialist at Cympl Studios

October 1, 2014 - May 1, 2015

Executed SEM, SEO, and social media strategies to drive customer acquisition and brand visibility.

SEO Specialist at GRO C Consulting

October 1, 2013 - September 1, 2014

Designed high-return SEO campaigns and optimized content for traffic growth.

SEO at GROC Consultancy – SEO

January 1, 2013 - December 31, 2014

Search Associate at iProspect