Hi! I'm a seasoned Product Marketing Manager with a strong foundation in B2B tech and SaaS. Over the years, I’ve helped enterprise products tell their story better—through smart content, high-impact messaging, and full-funnel GTM strategies. I’ve previously worked with global SaaS companies, including Zoho, and currently lead industry-focused initiatives at a leading digital adoption platform. My work spans everything from sharp product positioning and persona-driven content to long-form thought leadership, in-product copy, social writing, and campaign ideation. I’ve worked closely with sales, product, and design teams—so I get the full picture. Whether you're looking for a strategic content partner, someone to sharpen your GTM messaging, or just need words that actually convert, I bring a balance of creativity and business sense to the table. What I bring to your team - Deep experience in B2B SaaS and enterprise tech - Strong storytelling chops with a bias for clarity & results - Comfort with both big-picture strategy and hands-on execution - Proven ability to write for CXOs, marketers, product teams, and everyone in between Let’s build something meaningful—whether it’s a campaign, a content revamp, or a brand-new narrative.

Surbhi Nahata

Hi! I'm a seasoned Product Marketing Manager with a strong foundation in B2B tech and SaaS. Over the years, I’ve helped enterprise products tell their story better—through smart content, high-impact messaging, and full-funnel GTM strategies. I’ve previously worked with global SaaS companies, including Zoho, and currently lead industry-focused initiatives at a leading digital adoption platform. My work spans everything from sharp product positioning and persona-driven content to long-form thought leadership, in-product copy, social writing, and campaign ideation. I’ve worked closely with sales, product, and design teams—so I get the full picture. Whether you're looking for a strategic content partner, someone to sharpen your GTM messaging, or just need words that actually convert, I bring a balance of creativity and business sense to the table. What I bring to your team - Deep experience in B2B SaaS and enterprise tech - Strong storytelling chops with a bias for clarity & results - Comfort with both big-picture strategy and hands-on execution - Proven ability to write for CXOs, marketers, product teams, and everyone in between Let’s build something meaningful—whether it’s a campaign, a content revamp, or a brand-new narrative.

Available to hire

Hi! I’m a seasoned Product Marketing Manager with a strong foundation in B2B tech and SaaS. Over the years, I’ve helped enterprise products tell their story better—through smart content, high-impact messaging, and full-funnel GTM strategies.

I’ve previously worked with global SaaS companies, including Zoho, and currently lead industry-focused initiatives at a leading digital adoption platform. My work spans everything from sharp product positioning and persona-driven content to long-form thought leadership, in-product copy, social writing, and campaign ideation. I’ve worked closely with sales, product, and design teams—so I get the full picture.

Whether you’re looking for a strategic content partner, someone to sharpen your GTM messaging, or just need words that actually convert, I bring a balance of creativity and business sense to the table.

What I bring to your team

  • Deep experience in B2B SaaS and enterprise tech
  • Strong storytelling chops with a bias for clarity & results
  • Comfort with both big-picture strategy and hands-on execution
  • Proven ability to write for CXOs, marketers, product teams, and everyone in between

Let’s build something meaningful—whether it’s a campaign, a content revamp, or a brand-new narrative.

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Language

English
Fluent

Work Experience

Product Marketing Manager at Zoho Corp Pvt Ltd
March 1, 2021 - January 31, 2025
Product Manager at ICICI Bank
June 3, 2019 - September 30, 2020

Education

Masters in Business Administration - Marketing at Great Lakes Institution of Management
May 1, 2017 - May 31, 2019
MBA in marketing

Qualifications

Gold Medalist - Outstanding Contribution to the Institution
June 29, 2025 - June 29, 2025
Awarded by the Vice President of India, Shri M Venkaiah Naidu.
Best Student (1st year)
June 29, 2025 - June 29, 2025
Best Student (1st year)
August 1, 2014 - August 1, 2014
For excellence in academic proficiency and active participation in extra curricular activities.

Industry Experience

Financial Services, Software & Internet, Professional Services
    MyFirstInvoice Campaign & Contest

    Conceptualized and executed the “MyFirstInvoice” contest for Zoho—an interactive, storytelling-led campaign that celebrated freelancers and their journeys while boosting product visibility.

    Check the entire campaign here: https://www.twine.net/signin

    Website for Zoho Billing

    Revamped and wrote the entire website copy for Zoho Billing, positioning it for growing SaaS businesses with compelling messaging and a clean, conversion-friendly tone.

    Link: https://www.twine.net/signin