Surbhi Nahata

Available to hire

Hi! I'm a seasoned Product Marketing Manager with a strong foundation in B2B tech and SaaS.

About

Hi! I’m a seasoned Product Marketing Manager with a strong foundation in B2B tech and SaaS. Over the years, I’ve helped enterprise products tell their story better—through smart content, high-impact messaging, and full-funnel GTM strategies.

I’ve previously worked with global SaaS companies, including Zoho, and currently lead industry-focused initiatives at a leading digital adoption platform. My work spans everything from sharp product positioning and persona-driven content to long-form thought leadership, in-product copy, social writing, and campaign ideation. I’ve worked closely with sales, product, and design teams—so I get the full picture.

Whether you’re looking for a strategic content partner, someone to sharpen your GTM messaging, or just need words that actually convert, I bring a balance of creativity and business sense to the table.

What I bring to your team

  • Deep experience in B2B SaaS and enterprise tech
  • Strong storytelling chops with a bias for clarity & results
  • Comfort with both big-picture strategy and hands-on execution
  • Proven ability to write for CXOs, marketers, product teams, and everyone in between

Let’s build something meaningful—whether it’s a campaign, a content revamp, or a brand-new narrative.

  • Joined June 2025

Industry experience

  • Financial Services
  • Software & Internet
  • Professional Services

Projects · 3

Authored multiple B2B-focused articles under my byline (Surbhi Nahata), covering topics like customer experience, SaaS growth, and product usability.

  1. How Does NLP Elevate Your Customer Service: https://www.twine.net/signin
  2. 11 Ways to Combine the Power of Customer Service and Marketing: https://www.twine.net/signin
  3. What Is Customer Service Mindset: Learn from Experts: https://www.twine.net/signin
  4. Top 11 Customer Engagement Metrics You Must Track: https://www.twine.net/signin
  5. Customer Journey Management: A Detailed Guide: https://www.twine.net/signin
  • Copywriter
  • Marketer
  • Product Marketer
  • +1

Work experience

Product Marketing Manager · Zoho Corp Pvt LtdMar 2021 – Jan 2025 · 3 yrs 11 mos
Product Manager · ICICI BankJun 2019 – Sep 2020 · 1 yr 4 mos

Education

Masters in Business Administration - Marketing · Great Lakes Institution of Management2017 – 2019

MBA in marketing

Certifications and awards

Gold Medalist - Outstanding Contribution to the Institution2025

Awarded by the Vice President of India, Shri M Venkaiah Naidu.

Best Student (1st year)2025
Best Student (1st year)2014

For excellence in academic proficiency and active participation in extra curricular activities.

Hire Surbhi Nahata today

Post a job and invite Surbhi, or contact them directly. No hidden commission.

Post a job