Hi! I’m a seasoned Product Marketing Manager with a strong foundation in B2B tech and SaaS. Over the years, I’ve helped enterprise products tell their story better—through smart content, high-impact messaging, and full-funnel GTM strategies.
I’ve previously worked with global SaaS companies, including Zoho, and currently lead industry-focused initiatives at a leading digital adoption platform. My work spans everything from sharp product positioning and persona-driven content to long-form thought leadership, in-product copy, social writing, and campaign ideation. I’ve worked closely with sales, product, and design teams—so I get the full picture.
Whether you’re looking for a strategic content partner, someone to sharpen your GTM messaging, or just need words that actually convert, I bring a balance of creativity and business sense to the table.
What I bring to your team
- Deep experience in B2B SaaS and enterprise tech
- Strong storytelling chops with a bias for clarity & results
- Comfort with both big-picture strategy and hands-on execution
- Proven ability to write for CXOs, marketers, product teams, and everyone in between
Let’s build something meaningful—whether it’s a campaign, a content revamp, or a brand-new narrative.
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Industry Experience
- How Does NLP Elevate Your Customer Service: https://www.twine.net/signin
- 11 Ways to Combine the Power of Customer Service and Marketing: https://www.twine.net/signin
- What Is Customer Service Mindset: Learn from Experts: https://www.twine.net/signin
- Top 11 Customer Engagement Metrics You Must Track: https://www.twine.net/signin
- Customer Journey Management: A Detailed Guide: https://www.twine.net/signin
Authored multiple B2B-focused articles under my byline (Surbhi Nahata), covering topics like customer experience, SaaS growth, and product usability.
Conceptualized and executed the “MyFirstInvoice” contest for Zoho—an interactive, storytelling-led campaign that celebrated freelancers and their journeys while boosting product visibility.
Check the entire campaign here: https://www.twine.net/signin
Revamped and wrote the entire website copy for Zoho Billing, positioning it for growing SaaS businesses with compelling messaging and a clean, conversion-friendly tone.
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