Available to hire
I’m Surbhi, a content writer and strategist with 11+ years of professional experience spanning banking, content development, digital strategy, and editorial execution. I specialize in SEO-driven, educational, and brand-aligned content for SaaS, lifestyle, and B2B domains, translating complex topics into clear narratives that engage audiences and drive business goals. I enjoy shaping brand voice, simplifying topics, and delivering high-impact blogs, web copy, and thought leadership pieces while collaborating across cross-functional teams to balance creativity with performance.
Experience Level
Language
Hindi
Fluent
English
Advanced
Work Experience
Content Writer at Rupeezy - Astha Credit & Securities Pvt Ltd
October 1, 2024 - PresentDrove 25% organic visibility growth for a multi-asset fintech platform by translating market analytics into high-performing investor guides; managed end-to-end content publishing and design; translated market analytics into actionable investor guidance that raised engagement.
Content Writer at Open Growth LLC
July 1, 2024 - PresentOwned the end-to-end content lifecycle, covering research, structuring, writing, visual planning, and publishing; delivered infographic-led and presentation-based content, driving a 20% engagement increase within 45 days of release.
Content Writer & Editor at Ace Chronicles, India
June 1, 2020 - PresentEvolved from Writer to Project Manager, architecting editorial systems for 1,500+ global assets while leading teams of 5–10 writers to ensure quality consistency. Directly managed the end-to-end content lifecycle for high-stakes tech and finance clients, maintaining a 98% approval rate through rigorous strategic editing.
Content Writer at BankSathi - BS Fintech Private Limited
July 1, 2023 - February 29, 2024Created fintech-focused blogs, web content, and social posts about financial products, credit, and digital finance for a mass user audience. Developed content aligned with user intent and platform journeys, improving clarity around product comparison and decision-making. Supported push notifications and engagement.
Content Designer at Choice Connect Pvt Ltd
April 1, 2025 - December 31, 2025Led end-to-end content design and SEO strategy for B2B/B2C financial products, translating market analytics into narratives that drove visibility and conversions.
Freelance Content Writer at SlideTeam
August 1, 2024 - October 31, 2025Created utility-based blogs using website and product catalog research to explain template use cases; applied storytelling and structured formats to support product discovery and conversions.
Volunteer Writer at Willow Brook Farm Charity
September 1, 2025 - PresentCreated purpose-led written content to communicate the charity’s mission, activities, and community impact. Supported storytelling around nature-based wellbeing initiatives, ensuring clarity, sensitivity, and alignment with the charity’s values. Contributed content to improve awareness and engagement with the charity’s work.
Content Writer at DR Influencer Marketing Private Limited, India
August 1, 2024 - August 1, 2025Scripted short-form influencer reels for brands like PharmEasy, Dabur, Domino’s, and Truemeds, with multiple videos crossing 1M+ views. Created performance marketing content, including blogs, case studies, and campaign narratives around influencer-led initiatives. Supported brand storytelling and conversion-focused messaging across health, FMCG, and food delivery categories.
Content Strategist at After Passout Pvt Ltd, India
January 1, 2024 - October 1, 2025Shaped website content and structure, ensuring clear navigation and student-friendly information flow. Developed blogs and social media content aligned with education and career-related queries to support organic discovery. Built consistent reach through structured, purpose-led content across the web and social platforms.
Content Manager at CAD WORKS INDIA Pvt Ltd
January 1, 2024 - October 1, 2024Managed social media and blog content for a CAD software training brand, expanding reach and visibility. Created platform-specific content explaining tools, learning paths, and career outcomes for students and professionals. Led outreach-focused content initiatives, contributing to a 40% increase in community engagement.
Content Writer at Zebra Learn Pvt Ltd
May 1, 2022 - August 1, 2025Created learning-focused blogs, scripts, and long-form content, simplifying business, startup, and skill-based topics. Architected and authored expert-led books across self-help and startups, managing the lifecycle from expert interviews to edits to position subject-matter experts as industry authorities.
Deputy Manager at Axis Bank Ltd (Wholesale Banking Department)
June 1, 2016 - October 1, 2020Managed branch transactions and strengthened corporate client relationships, resulting in a 30% increase in accounts. Provided tailored corporate solutions and ensured high-integrity regulatory compliance, translating wholesale banking milestones into actionable insights for high-value clients.
Assistant Manager at Axis Bank Ltd
June 1, 2015 - May 1, 2019Oversaw branch operations with 100% audit compliance. Implemented operational improvements to enhance efficiency and service quality. Ensured cash handling accuracy while achieving 110% of yearly cross-sales targets.
Senior Editor at Text Mercato Solutions Private Limited
February 1, 2023 - June 30, 2023Oversaw multi-platform content quality, ensuring precision and clarity in all articles. Managed project schedules and constructive writer feedback to enhance workflow efficiency and content quality across platforms. Refined processes to boost project acceptance rate and reduce revision cycles.
Education
Master of Business Administration (MBA) in Finance with HR at International Institute of Professional Studies (IIPS), DAVV, Indore (M.P.), India
June 1, 2013 - May 31, 2015Bachelor of Management Studies (BBA) in Management Science at International Institute of Professional Studies (IIPS), DAVV, Indore (M.P.), India
January 1, 2010 - May 31, 2013Bachelor of Education - B.Ed (Business/Commerce, General) at Saraswati Shiksha Mahavidyalaya, Vikram University, Mandsaur, MP, India
June 1, 2019 - July 1, 2021Qualifications
International Certified Career Coach (Foundation Level 1)
June 1, 2021 - January 24, 2026Certificate Program in Screenwriting
February 1, 2025 - January 24, 2026Content Marketing Certification
December 1, 2025 - January 24, 2026SEO Basics Certification
December 1, 2025 - January 24, 2026Industry Experience
Media & Entertainment, Professional Services, Software & Internet, Education, Financial Services
Experience Level
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